Non - profit organization
Est. 28 July 1943
Ready-to-Assemble Furniture
IKEA Established in 1943
Introduction World’s largest furniture retailer
Motto “Better Life for everyone”
Manufacturing Model
Always in demand for its exclusive design & eco-friendly Business
Success- cost control, regular product development, operational Model
details
Key Partners Key Activities Value Proposition Customer Relationship Customer Segments
• Wood maker • Designing Modular • Affordable (Cheap) • Ikea Family • Cost Conscious
• Manufacturing Furniture Home Furniture • Limited in Store Customer
Firms • Manufacturing • The Ikea experience Associates • College students
• Transport and Modular Furniture • Assembly and • Small Business
Trucking Firms • Advertising and Delivery
• Delivery Marketing • Restaurant
Companies • Service • Childcare
Key Resources Channels
• Ikea Superstores
• Physical • Ikea Catalogs
• Labor • Ikea family Email
Subscriptions
• Ikea stores website
Cost Structure Revenue Streams
• Raw Material Costs • Labor Costs • Furniture Sales • Service fees
• Manufacturing Costs • Transportation Costs • Food sales at • Accessories sale
• Advertising Costs Restaurant
Customer Relationship Management
CRM tactics
It costs less to retain a
customer than to
obtain a new one.
Custom Custo
CRM softwares
Automat
houses all
Data
information about a
er life segm
ion tools Insights atio
customer. cycle
IKEA SUPERSTORES AND
ONLINE
- Successful Global Retailers
- IKEA Place
IKEA CATALOGS
CHANNELS - Main Marketing Tool
- Cease Publication
IKEA FAMILY EMAIL
SUBSCRIPTIONS
- IKEA Family live
Key Partners Key Activities Value Proposition Customer Relationship Customer Segments
• Wood maker • Designing Modular • Affordable (Cheap) • Ikea Family • Cost Conscious
• Manufacturing Furniture Home Furniture • Limited in Store Customer
Firms • Manufacturing • The Ikea experience Associates • College students
• Transport and Modular Furniture • Assembly and • Small Business
Trucking Firms • Advertising and Delivery
• Delivery Marketing • Restaurant
Companies • Service • Childcare
Key Resources Channels
• Ikea Superstores
• Physical • Ikea Catalogs
• Labor • Ikea family Email
Subscriptions
• Ikea stores website
Cost Structure Revenue Streams
• Raw Material Costs • Labor Costs • Furniture Sales • Service fees
• Manufacturing Costs • Transportation Costs • Food sales at • Accessories sale
• Advertising Costs Restaurant
Cost Structure Raw Material Design Frame
Costs Innovation Construction
Waste minimization
to keep product
Manufactu Bulk
costs low. ring Costs Production
Sells in Transporta Flat
Bulk tion Costs Packaging
Cost
Minimization
Labor Costs
Easily Transportable
Qualified and Trained Salesman
Cost Structure Advertising Costs
Spent under $100 million on advertising
Different Advertisers
Key Partners Key Activities Value Proposition Customer Relationship Customer Segments
• Wood maker • Designing Modular • Affordable (Cheap) • Ikea Family • Cost Conscious
• Manufacturing Furniture Home Furniture • Limited in Store Customer
Firms • Manufacturing • The Ikea experience Associates • College students
• Transport and Modular Furniture • Assembly and • Small Business
Trucking Firms • Advertising and Delivery
• Delivery Marketing • Restaurant
Companies • Service • Childcare
Key Resources Channels
• Ikea Superstores
• Physical • Ikea Catalogs
• Labor • Ikea family Email
Subscriptions
• Ikea stores website
Cost Structure Revenue Streams
• Raw Material Costs • Labor Costs • Furniture Sales • Service fees
• Manufacturing Costs • Transportation Costs • Food sales at • Accessories sale
• Advertising Costs Restaurant
Innovation at IKEA
Ikea sells its
Social
furniture.
Behind its success AR Media
lies the brilliant
digital marketing
strategy.
They never shy away VR
from adapting to any
new technology and
incorporating these
technologies with Advan
their product’s ced
marketing CRM
CONCLUSION
Expanded Operations
New Business Models
Clear Vision, Strong Values
New Lifestyles and Service
Thank you
