MARKING,
LABELING AND
PACKAGING
MARKING
•Marking means to mark the address,
number of packages etc. on the
packets
•It is essential for identification
purpose and should provide
information on exporters' mark, port of
destination, place of destination, order
number and date, gross, net and tare
weight and handling instructions.
It should also be ensured that while putting
marks, the law of buyer's country is duly
compiled with.
Marking requirements vary from country to
country.
The marking can appear in any form, such as
print, stencil, and emboss as long as the words
are permanent.
CE MARK
CE marking is a mandatory
conformance mark on many products placed
on the single market in the
European Economic Area (EEA).
The marking certifies that a product has met
European Directives regarding consumer
safety, health or environmental requirements.
COUNTRIES REQUIRING
THE CE MARKING
The CE marking is mandatory for certain product
groups in the European Economic Area (EEA),
consisting of the 27 Member States of the EU and
EFTA countries Iceland, Norway, Switzerland and
Liechtenstein.
It is also obligatory for all products made in third
countries (non-member states) which are sold in the
EEA. In that case, the importer has to make sure that
the manufacturer outside the EU has taken the
necessary steps that allow him to affix the CE marking.
GS1 barcode requirements
On
Medicines/Drugs
These requirements cover medicines/drugs (except
medical devices & other medical supplies for which
separate GS1 barcode requirements apply) procured
by Ministry of Health & Family Welfare (MoHFW),
Govt. of India under various programs by different
divisions for both branded & generic
pharmaceuticals/drugs, meant for supply and
distribution through MoHFW regulated distribution
channel (PHCs, CHCs/FRUs Govt. hospitals etc).
Barcode requirements using GS1
identification standards are provided below at
various levels of product packaging which
include at primary, secondary and
shipper/carton levels and need to be complied
with while supplying medicines/drugs to
MoHFW .
LABELING
Lables are termed as labeling. Lables are
useful in providing detailed information about
the product, its content, method of use, etc.
various function performed by labeling are as
follows-
Describe the product & specify its content.
Identification of the product or brand.
Grading of products.
Help in promotion of products.
Providing information required by law.
Some examples of labeling:-
PACKAGING
Packaging is the science, art and technology of
enclosing or protecting products for distribution,
storage, sale, and use. Packaging also refers to the
process of design, evaluation, and production of
packages. Packaging can be described as
a coordinated system of preparing goods for
transport, warehousing, logistics, sale, and end
use. Packaging contains, protects, preserves,
transports, informs, and sells. In many countries it
is fully integrated into government, business,
institutional, industrial, and personal use.
Types of packaging
Primary packaging
Secondary packaging
Tertiary packaging
Primary packaging
Primary packaging is the material that first
envelops the product and holds it. This
usually is the smallest unit of distribution
or use and is the package which is in direct
contact with the contents.
Examples of primary packaging
Secondary packaging
Secondary packaging is outside the primary
packaging, perhaps used to group primary
packages together.
Examples of secondary packaging
Tertiary packaging
Tertiary packaging is used for bulk
handling, warehouse storage
and transport shipping. The most common
form is a palletized unit load that packs tightly
into containers.
Examples of tertiary marketing
Examples of tertiary packaging
Factors to be considered in
packaging
Protection – Packaging is used to protect the
product from damage during shipping and
handling, and to lessen spoilage if the protect is
exposed to air or other elements.
Visibility – Packaging design is used to capture
customers’ attention as they are shopping or
glancing through a catalog or website. This is
particularly important for customers who are not
familiar with the product and in situations, such as
those found in grocery stores, where a product
must stand out among thousands of other products.
Added Value – Packaging design and structure
can add value to a product. For instance,
benefits can be obtained from package
structures that make the product easier to use
while stylistic designs can make the product
more attractive to display in the customer’s
home.
Distributor Acceptance – Packaging decisions
must not only be accepted by the final
customer, they may also have to be accepted
by distributors who sell the product for the
supplier. For instance, a retailer may not
accept packages unless they conform to
requirements they have for storing products on
their shelves.
Cost – Packaging can represent a significant
portion of a product’s selling price. For
example, it is estimated that in the cosmetics
industry the packaging cost of some products
may be as high as 40% of a product’s selling
price. Smart packaging decisions can help
reduce costs and possibly lead to higher profits
Environmental or Legal Issues – Packaging
decisions must also include an assessment of its
environmental impact especially for products
with packages that are frequently discarded.
Packages that are not easily bio-degradable
could draw customer and possibly governmental
concern. Also, caution must be exercised in
order to create packages that do not infringe on
intellectual property, such as copyrights,
trademarks or patents, held by others.
THANKYOU
