What is Communication?
Communication Skills
Modes of Communication
Importance and Benefits of Communication
Components of Communication
Effective Communication
One of the vital keys to success is the ability to
communicate effectively. In wake of
globalization and interaction with international
markets, the need to understand and
communicate, especially in English, has become
more important than ever. English
communication skills help the individuals to be
more confident and effective in the language (for
professional and personal enhancement: individual need,
situation, purpose and role: write effective memos, letters
and reports, prepare and deliver effective presentations)
What is Communication?
It is an exchange of information, news, ideas etc
among people
Communication is a process of transmitting and
receiving verbal and nonverbal messages
Communication is effective when message is
conveyed and understood
Two way process of exchanging ideas
Communication Skills
Communication skills involve the human ability to
convey one’s ideas, thoughts or messages etc in a
proper and understandable manner
There are three modes of communication
1. Oral communication:
Major part of information flow
Face to face, telephonic conversation
2. Written communication:
Exchange of information, ideas etc in written words
Letters, e-mails, memorandums and reports
3. Non-verbal communication:
Exchange of ideas in symbols and gestures (hand,
eye, head)
IMPORTANCE AND BENEFITS OF
EFFECTIVE COMMUNICATION
BASIC HUMAN NEED:
Man is a social animal
Communication satisfies the basic need of man to
express
2. LIFEBLOOD OF EVERY ORGANIZATION:
Organizations cannot function without open and
effective communication
Information, rules, decisions, proposals, contracts,
agreements etc
3. SPECIAL IMPORTANCE IN MODERN
SOCIETY
Business-oriented or commercial society
Example of large scale advertisement or
media-hype by the multi-national companies
4. SRONGER DECISION-MAKING AND
PROBLEM SOLVING
5. UP-TURN IN PRODUCTIVITY
6. CONVINCING AND COMPELLING
CORPORATE MATERIALS
7. CLEARER, MORE STREAMLINED
WORKFLOW
8. ENHANCED PROFESSIONAL IMAGE
9. SOUND BUSINESS RELATIONSHIPS
10. SUCCESSFUL RESPONSE ENSURED
The following are the six components of
communication:
1. Context
It’s the reason behind communication
Every message, whether oral or written, begins
with context
Includes country, culture, organization and
external and internal stimuli (both of sender and
receiver)
2. Sender (Encoder)
As a sender you use symbols that express your
message and create the desired response
3. Message
The core idea you wish to communicate; consists
of both verbal and nonverbal symbols
4. Medium
The way in which message is conveyed. Depends
upon contextual factors and on the nature of
message itself
It can be printed word, electronic mail or sound
(written or spoken)
5. Receiver (Decoder)
Reader, listener or decoder
Receiver is influenced by context and by his / her mental
filter (his / her own view and experiences of the world)
6. Feedback (Response)
Reaction
It determines the success or failure of communication
It can be oral or written
Get Your Message Across: The Professional
Communication Skills Everyone Need
by Jacqui Ewart, Tony Schirato, Gail Sedorkin -
Business & Economics - 1998 - 180 pages
101 Ways to Improve Your Communication Skills
Instantly
by Jo Condrill, Ph.D. Bennie Bough - Language
Arts & Disciplines - 1999 - 110 pages
Communication Skills: Stepladders to Success for
the Professional
by Richard Ellis - Education - 2003 - 165 pages
[Link]
[Link]
[Link]/commskls/cmm_fac
[Link]
