Tata Consumer Products Overview
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PareshTata Consumer Products Overview
Uploaded by
PareshTATA CONSUMER
PRODUCTS
Bombay House –A simple looking
head office of TATA group in Mumbai,
India. But TATA group is anything but
simple—TATA STEEL, TATA
TECHNOLOGY, TATA
COMMUNICATION SERVICES, TATA
CHEMICALS, TATA MOTORS and the
list goes on and on.
Introduction
Started as a trading company by Jamshed ji Tata
in 1868, it now has more employees than Toyota,
Microsoft, Google, FB combined and operates in
over 100 countries. It employs about 20000
people in North America, about 3 times more
than how many people Microsoft employs India
But our focus will be on TATA CONSUMER
PRODUCTS.
• A fast-moving consumer goods company headquartered in Mumbai, Maharashtra, India,
and a subsidiary of the Tata Group
• World's second-largest manufacturer and distributor of tea and a major producer of coffee.
• Earlier known as Tata Global Beverages Limited (TGBL), Tata Consumer Products
Limited is a part of the Tata Group.
• Tata Consumer Products was formed when the consumer products business of Tata
Chemicals Ltd. merged with Tata Global Beverages Ltd. in February 2020.
• They now operate in the Food and Beverages industry with ~56% of their revenue coming
from India while the rest is from their international businesses.
• Due to merger, TPCL commands a diversified portfolio consisting of leading Indian and
International brands like Tata Salt, Tata Tea, Tetley, Eight O Clock and high growth
potential brands like Tata Sampann and Tata Starbucks.
• TPCL brands are present in over 40 countries with a diverse workforce spread across the
world.
• It makes tea under the major brands Tata Tea, Tetley and Good Earth Teas. Tata Tea
is the biggest-selling tea brand in India, Tetley is the biggest-selling tea brand in
Canada and the second-biggest-selling in United Kingdom and United States.
• TPCL ventured into the Indian cafe market in a 50:50 joint venture with Starbucks
Coffee Company in 2012. The coffee shops source coffee beans from Tata Coffee, a
subsiary company of Tata Consumer Products Limited.
• As of 2020, the company's revenue stood at ₹5807.99 crore (US$810 million) while
its net income stood at ₹575.35 crore (US$81 million)
• Understanding from Boston Consulting Group’s matrix, Tata Consumer Products
Ltd would be a categorized as a ‘Cash Cow’ .
Product Portfolio
Key Strategic Drivers
(1) THROUGH INNOVATION : (Differentiated products, delightful experiences and a distinct voice)
Our recent innovations include Tata Salt Plus and Tata Salt Lite variants, Tetley Cold Infusions, Tata
Sampan Nutrimixes, Eight O'clock Coffee’s Flavors of America, TataGluco Plus and more}
(2) Strategic alliances and acquisitions:
Collaborating with key players in the F&B ecosystem globally to enhance.
Acquiring new technology
Reducing costs through economics of scale and enhancing value by mergers(TATA
CHEMICALS+ TATA GLOBAL BEV).
ORGANIZATIONAL CULTURE
Fair, transparent and clear employee policies which promote diversity and equality
Encouraging young talent and shaping future leaders.
Enriching and wholesome experience that enables you to push the boundaries 'For Better’.
Having fostered a culture that champions diversity and inclusion.
COMPETITOR ANALYSIS
Sustainability and Future of the company
The Sustainable Development Goals (SDGs) of the United Nations are unique in that
they call for action by all countries – poor, rich, and middle income – to promote
prosperity while protecting the planet.
