ORGANIZATION STRUCTURE
OF
EMAMI LIMITED
Presented By
Kumaril Bhowmick
Diptendu Chakraborty
Akshat Kaul
Shradha Thapa
Jimmy Thapa
A brief Introduction to Emami
Established was establisthed in 1974 by Mr.
R.S Agarwal & Mr. R.S. Goenka as Kemco
Chemicals.
Emami Limited has over 25 brands under its
portfolio.
Emami Ltd, based at Kolkata is a Rs 2000 crore
company and has a Rs 700 crore business of
health, beauty and personal care products.
It has acquired two Brands Himani and Zandu
Vision Statement
“Making people Healthy and beautiful,
Naturally”
Mission
To contribute whole heartedly towards the
environment and society integrating all our
stakeholders into the Emami family.
To make Emami synonymous with natural beauty
and health in the consumer mind.
To effectively manage talents by building a
learning organization.
To strengthen and foster in the employees, strong
emotive feelings of oneness and with the
company through commitment to their future
Mission
To drive growth through quality and
innovation in the products and services.
To uphold the principles of corporate
governance.
Organizational Structure
Executive Chairman
Managing Director
Comp Secretary & Whole time
Advisory Directors
Sr. GM-Legal Directors
VP [Dept.]
Structure of Brands Section
VP Brands
General Manager
Brands
DGM Brands
Brand Managers
Brand Executives
Complexity
Vertical Differentiation:
It is having a Tall kind of organizational structure.
Horizontal Differentiation:
Example:
Branding Dept. is divided into several teams lead by
a Brand Manager taking care of each brand
extension.
Integration:
The Brand Managers are delegated under DGM
[Branding].
Centralization:
It is a highly centralized organization.
Although the organization runs in a
traditional way, but the creativity &
innovations are always entertained.