LEITAX
Sofia Avendaño
Daniel Guerrero
Julian Nuñez
Nathalia Vargas
Group 5.
Nataly Vargas
Leitax history (context)
Newplex separates
Newplex company: from digital camera
1- megapixel
Print and imaging division and
consumer
products establishes Leitax
camara
1997
Next year
1970 1990 Leitax
Leitax: introduces
LX280 digital
camera
Newplex company:
High digital technology demand;
Produced Projectors,
started production of pocket-
scanners and inkjet and
size digital cameras
laser printers
KEY & SUPPORT ACTIVITIES
Manufacturing plants
Location Distribution centers The Americas
Europe, the middle East and
Inventory 3 geographic regions Africa (EMEA)
KEY management
ACTIVIT Asia Pacific (APAC)
IES Customer Broad product portfolio
Improve sales experiences
service Price changes and
Demand planning
promotional hours
Packaging Retail units
SUPPOR Information Demand planning
T maintenance
ACTIVIT
Material
IES Improve products - competitors
handling
Supply chain
Unpredictable product
Initial Process
01
Model 01 The launch of one
camera was delayed
02
Model 02
Exceeded its inventory
03
Model 03 Reported that it was
slow
Problem (Crisis 2002)
Problem Bad Planning
Models Estimates Picture Valor
-The cost of delay
lost sales.
01 -Inventory opportunity
The launch of one cost. $ 19.5
camera was delayed - Storage space and Millions
capital.
02
Exceeded its inventory
-Sales and losses. $ 4.5
Millions
03
Reported that it was
-Excess and
obsolescence costs.
$ 2.5
slow Milliones
Luis Cruz
About him MBA Graduates
-15 years of supply chain Find specialists in
experience. management and
contracting operations
Reengineering Ideas
-Statistics
-Costs reduction -Complications
-Production risks -Abilities
-Deadlines
Reengineering Ideas
-Delivery -Talent building
-Acquisition -Talent group reduction
-Quality -Change the organization
-Manage demand
Redesigned goals
Goal 1 Goal 2
- Reduce inventory levels thr -Increase the speed and accuracy of planning
tough the supply chain information throughout the supply chain.
-Reduce costs and production -Optimize sales costs
risks
Goal 3 Goal 4
-Increase upward and
downward flexibility of supply. -Improve performance on time for
customers
-Reducing delivery times
-Obtain a collectively constructed sales
forecast to be the basis of each
department's forecast.
Changes
Technical process Quarterly order New products Customer GOALS
Create more
Calculate more
accurate Obtain a quarterly
accurate sales Identify product
techniques for regional sales Identify customer
forecasts for strengths and
managing new breakdown report preferences
introductory weaknesses
demand-Fowler, through meetings
products
McMillan
Redisign Project Go-Live
140 (MILLION USD) is the lowest before “the redesign
Q4-2002 (quarter)
project Go-Live” (4.5 inventory turns)
140 (MILLION USD) is the lowest before “the redesign
Q4-2003 (quarter) project Go-Live (last year's cost was repeated) (4.50
inventory turns)
100 (MILLION USD) is the lowest after “the redesign
Q4-2004 (quarter)
project Go-Live (3.0 inventory turns)
140 (MILLION USD) is the lowest after “the redesign
Q2-2004 (quarter) project Go-Live (last year's cost was repeated) (4.0 inventory
turns)
The improvement in product sales between 2003 and 2004 in %.
SF 6000 sales, Worldwide, three month ahead forescasts and actual channel inventory
levels
Month Actual Fcst Sell in Sell in actual
(quarter inventory inventory forecast
2004)
Apr 30.000 55.000 15.000 10.000 Sales forecasts vs.
May 65.000 60.000 13.000 16.000 actual sales were
falling. Using the new
Jun 60.000 50.000 6.000 4.000 sf 6000 inventory
channel.
jul 60.000 30.000 6.000 5.000
Aug 70.000 69.000 8.000 8.000
Sep 60.000 70.000 8.000 2.000
Oct 58.000 72.000 11.000 3.000
Nov 60.000 90.000 14.000 4.000
Conclusions The good prediction of sales
in the company allowed to
It is important for Leitax Forecasting processes The company's improve inventory
company to reduce were poorly defined performance from 1.8 to 5.3,
poor sales planning
inventory in the supply and communication so we conclude that it is of
caused the sales
chain as this may between areas was not great importance to have the
represent extra expenses
deficit and also
optimal for the needs areas prepared to project
for the company. significant losses.
of the company. product sales in the company.
Thanks!
