Capstone Assignment

Apple Inc.
Think Different
Presented by:
Juhi Manglani - 101325945
Organizational Behavior MGMT 4017 ​ Shubham Gaur - 101374162
Shreya Monani - 101338845
- Prof. Rachel Levy ​ Varun Khullar - 101339379
Simran Narang - 101346497
Alisha Ashok Kumar - 101325910
1
Apple Inc.

AGENDA
Introduction Organization Profile
01 Project Team Members, Strengths, etc. 02 Company Profile, Annual Turnover,
Net Worth, Number of Employees, etc.

Change Implemented Connection with OB Concepts

03 Changes Identified during COVID-19,
change implemented by the Team.
04 Concepts in play,

Success Criteria
05 Parameters of Measurement,
Benchmarks, etc.

2
 Apple Inc.

Project Team
 Project Sponsor
Rachel Levy – Guidance
 Project Team Member
Varun Khullar - Dedication
 Project Manager
Shubham Gaur - Commitment
 Project Team Member
Simran Narang - Communication
 Project Team Member
Juhi Manglani - Conflict Management
 Project Team Member
Alisha Kumar - Active Participation
 Project Team Member
Shreya Monani - Team Management

3
 Apple Inc.

Diversity & Inclusion

Organization Profile
 Established: on April 1,1976.
 Founders: Steve Jobs, Steve Wozniak, and
Ronald Wayne.
Evolution of Apple
 CEO since 2011: Tim Cook
 Turnover (as of March 2021): $89.6 Billion
 Net Worth (as of March 2021): $2 Trillion
 Stock Price (as of July 2021):
147.36 USD+1.84 (1.26%) Products and Services
 Industry: Computer Hardware, Computer
Software, Consumer electronics, Digital
distributions.
 Number of Employees: 147,000 (Worldwide)
4
Apple Inc.

VISION MISSION

We believe that we are on the Bringing the best user

face of the earth to make great experience to its customers
products and that's not through its innovative
changing. hardware, software, and
services.
Customer Innovation
Focus Capabilities

Design
`
UX CX

USER
INNOVATION 5
EXPERIENCE
 Apple Inc.
Changes made by Apple
Amid COVID19 outbreak apple tried to protect the most vulnerable, to study this virus, and to care for
the sick who requires all our care, and all our participation and we at apple want to update you about
the ways in which we are doing our part: 
1. Giving Back
Apple’s committed donations to the global COVID-19 response both to help treat those who are sick
and to help lessen the economic and community impacts of the pandemic reaching a total of $15
million worldwide.
2. In Our Offices and Stores
In all our offices, we are moving to flexible work arrangements worldwide outside of Greater China.
That means team members can work remotely if their job allows, and those whose work requires
them to be on site should follow guidance to maximize interpersonal space with additional healthcare
facilities.
3. Changing Sales Patterns 
We closed all our retail stores. As we are committed to providing exceptional service to our
customers, we opened our online stores www.apple.com, or introduced Apple Store  application on
the App Store.  Customers can visit support.apple.com for service and support. 
6
 Apple Inc.
Future Change Initiative by Apple – ESOP’s
Apple want to thank the extraordinary retail teams from Canada for their dedication to enriching our customers’
lives. To show gratitude to all the dedicated employees and given the current rise in demand of skillful employees
and retaining them, Apple is planning to offer the Employee Stock Option Plan to its employees.
Employee Stock Option Plan is one of the Financial Benefit the preferred section of employees can avail under due
guidance of the company the employee works in. Employee Stock Option Plan is an advantage to the employee
where he/she is allotted the equity shares of the company at a price lower than the market price of the shares. The
reduced price is known as the Exercised Price. This leads to an extra cost to the company which is distributed or
attributed to the statement of profit and loss over the years. This expense is the difference between the exercised
price and the last traded market price of the shares of the company.
Employee Stock Option Plan will be an advantage to the employee where he/she is allotted the equity shares of the
company at a price lower than the market price of the shares.
This is one of the most widely used technique to retain young talent. It gives a sense of ownership to the employee
towards the company. Equity Shareholders enjoy ownership and hence, when employees turn into owners of the
company, they strive to work hard for their own company to succeed. Generally, the employees of any company are
restricted to trade and buy the stocks of the company through open market. This plan helps employees increase
their earnings and enjoy the market fluctuation benefit. Employee Stock Option Plan is one of the benefits given to
the employee which helps in increasing the brand loyalty and gives a competitive advantage to the company.
7
 Apple Inc.
Issues Identified due to the Introduction of the new Program: 
• The new program introduced will require a new set of regulations and policies.
01.

• Favourism can be present in the selection criteria.

02.

• Since the new program can be availed by few selected individuals, it can promote
03. jealousy.

• The performance criteria set by the senior management can be overwhelming for the
04. employees.

• Spreading of the rumors can be anticipated for the new program.

05.
8
 Apple Inc.

Organization Behavior Concepts in Play :

• Change Management 
01.

• HR Fundamentals
02.

• Leadership 
03.

• Self - Awareness
04.

• Negotiation
05.

9
 Apple Inc.
 Change Management: 
Change Management is the process that guides individuals and organizations to adapt to change
effectively to achieve maximum efficiency to drive the Company's success. It impacts the factual and
emotional quotient of the individuals thereby impacting the organization's outcomes. It helps in ensuring
that the change will be implemented successfully. Managing change makes the transition easy and smooth
for all the stakeholders involved.

How Change Management will be used to ensure the change is

successful: 
• The pace at which the change is introduced will be regulated on timely basis keeping the employees
mental and physical health in mind. The change must not overwhelm them.
• To ensure that the change is implemented successfully, all the individuals will be provided training
sessions to make them accustomed to the new policies.
• The Leadership will be provided special training sessions so that they can believe in developing
people in their talents.
• Keeping the pandemic in mind, recreational activities will be conducted to make the employees feel at
ease. These  activities will also help employees make them self-aware of their strengths and
weaknesses.
10
 Apple Inc.

HR Fundamentals:
HR is the building bridge between the company and the Employees. It is the backbone of a well-
established organization that defines and aligns the organizational purpose by recruiting the best talent
through  different verticals.  Companies must make every effort to analyze and capture the performance
of the candidates and employees and put them into roles where they can attain maximum productivity.

How HR Fundamentals will be used to ensure the change is successful

•Employee Stock Option Plan will be an advantage to the employee where he/she is allotted the equity
shares of the company at a price lower than the market price of the shares. The reduced price is known as
the Exercised Price. The HR policies will be framed in accordance with the Exercised Price wherein the
Employees will have access to purchase the Stock of the company at a reduced price by 30%.
•The new policies framed for this program will have to be employees centric. 
•In the era of COVID, it will be difficult for the employees to perform well, hence the performance
criteria will be set accordingly. 

11
 Apple Inc.

 Leadership: 
Leadership is considered as the head of organization. The name itself suggests that the leadership leads the
organization in any desired way. It has the power to make the organization a better place for the workers to
work. Hence, an exemplary leadership is utmost important to make sure any change is implemented
successfully. 

How Leadership will be used to ensure the change is successful: 

• Since the name of the eligible employees will be submitted by their respective managers, favourism can be
anticipated. To avoid this, the managers will be provided with training sessions to select the eligible
classes. 
• The training sessions will help the managers to become better leaders. 
• This will help them support their team members better. 
• While selecting the candidates, the managers will have one on one with their team members. This will
provide a personal touch for the team members and keep them at ease.

All these characteristics will make the managers into great leaders, and it will strengthen the relationship
between the managers and their team members. 
12
 Apple Inc.

 Self - Awareness: 
Self-Awareness focuses on personal awareness and being mindful in one's actions under all situations. It
also pays heed to acknowledging the fact that our mind can sabotage us into having a negative influence
and hamper our positive mindset and change our perception. Self- awareness also establishes a
connection between our intellect and emotional quotient and  helps in determining our type of personality.

How Self-Awareness will be used to ensure the change is successful: 

• Working sessions be will be organized to make the employees self-aware of their potential. This will
help them understand their strengths and weaknesses.
• Campaigns will be set up to educate the employees about the policies and selection criteria to avoid
any scope of Jealousy if prevailing.
• In order to increase the productivity of the employees, recreational activities will also be conducted
which will help them understand their biases.
• Self-monitoring assessments will be rolled out so that employees can analyze their emotions
better and channelize their thoughts to motivate themselves. 

13
 Apple Inc.

 Negotiation: 
Negotiation is the process of discussing everyone's position on a topic and attempting to
reach a solution that benefits both parties. Negotiation will be majorly in play when It will come
to setting the performance criteria for the eligible candidates. Hence, to make the change a
success, it will be necessary to negotiate with the employee's union. 

 How Negotiation will be used to ensure the change is successful: 

• In order to carry out a successful negotiation with the employee union regarding the performance
criteria, clear viewpoints and goals of the union and the senior management will be discussed. 
• Clarifying the goals will help set common ground for the negotiation. This will help build trust among the
two parties. 
• Setting common ground will further help in finding alternatives options. Some of these options might
come with compromises for either of the parties but it will have a positive impact on the change and
make the transition smoother. 

14
 Apple Inc.

 Success Criteria: 
• 80% of the employees are purchasing the stock. 

• 65% of the employees are constantly investing in the stocks.

• 85% of the employees  are meeting the eligibility criteria to participate in the ESOP. 

• 100% of the managers are submitting the required performance report of their team members.

• 100% of the employees who have invested in ESOP can avail the benefits. 

15
 Apple Inc.

 Significant Milestones and Benchmarks: 

1. Introduction of the ESOP program to the workforce.

2. The performance matrix is agreed upon by the employee union and the senior management.

3. All the employees have completed their training sessions.

4. The first purchase of the stock is made by the employee under ESOP program.

5. The first list of eligible candidates for the ESOP program is made public to the workforce. 

16
Apple Inc.

17