Scribd
Upload
1K views28 pages

Brochure Writing

A brochure is a marketing or informational flyer used to provide information about a service, product, event, or company. There are different types of brochures including bi-fold and tri-fold brochures. When creating a brochure, it is important to plan the layout, choose where to place content like photos and text, write copy that engages the target audience, and carefully edit the final product. Brochures are a versatile marketing tool that can be distributed through mail, in person, or at events to raise awareness and provide details about what is being advertised.

Uploaded by

Talha Sheikh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
1K views28 pages

Brochure Writing

A brochure is a marketing or informational flyer used to provide information about a service, product, event, or company. There are different types of brochures including bi-fold and tri-fold brochures. When creating a brochure, it is important to plan the layout, choose where to place content like photos and text, write copy that engages the target audience, and carefully edit the final product. Brochures are a versatile marketing tool that can be distributed through mail, in person, or at events to raise awareness and provide details about what is being advertised.

Uploaded by

Talha Sheikh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
  • Introduction to Brochures: Introduces the concept of brochures, including definitions and primary purposes.
  • Benefits of Brochures: Explores the ways in which brochures can be helpful, affecting various aspects of businesses and events.
  • Design and Types: Details the design purposes of brochures as marketing and information-providing tools.
  • Content Placement in Brochures: Guides on how to place different types of content within a tri-fold brochure's panels.
  • Types of Brochures by Audience: Categorizes brochures based on their targeted audience and usage scenarios.
  • Creating Effective Brochures: Outlines steps to create effective brochures and the considerations needed for successful design.
  • Design Elements: Lists design elements and layout guidelines to ensure brochure effectiveness, including heading emphasis and color choices.
  • Utilization and Distribution: Explains practical uses of brochures and strategies for distribution to maximize reach and engagement.
  • Conclusion: Wraps up the presentation with a conclusion and a note of thanks.

DEFINITION

A brochure is
a flyer, pamphlet or leaflet that is
used to pass information about
something
 A brochure (also referred to as a
pamphlet ) .

Brochures are advertising


pieces.

Brochures are distributed by


mail, handed personally or
placed in brochure racks.
 (Services -
products )
 (Event & Programs)
-(Knowledge about the
company )
They are designed and used
for:
 A marketing tool to
advertise a service or
product
As an information
providing tool
 identity to the
company
There are many types of
brochures,

A bi-fold brochure has 4 parts


(two on each side)
A tri-fold brochure has 6
parts (three on each side)
What is a Brochure?
Bi-Fold
What is a Brochure?

Tri-Fold
 1- How to place Content : Tri-fold

 Front Cover: Clients needs.

 Back Cover: Contact Information

 Inside Flap: Information about your company .


 2 - How to place Content : Tri-fold

 Inside Left: Clients Pain Points.

 Inside Cover: Solutions.

 Inside Right: Contact Information.


According to targeted audience :

 Leave-Behinds
 Point-of-Sale
 Respond to Inquiries
 Direct Mail
 Sales Support Tool
• Create a brochure that addresses
your ideal clients pain points and
Gather highlights your solutions. This
brochure will be general.
Information • If you service different markets or
clients then you’ll want more than
one kind of general brochure.

Familiar with
your service • Create a branded brochure that
highlights your products benefits
and ready to and solutions.
make a
purchase.
1. Where, What, Who
2. Choose Your Layout
3. Place Your Content
4. Choose Your Photos
5. Write Your Copy
6. Put It All Together
Discover that
Retention she has a
need Where, What, Who

Gather
Purchase
Information
Discovery of need :
Evaluate
Options
Marketing is not about trying to
persuade someone to buy something that
they don’t want.
Purpose
Information (the history of the
company, goals, services)
Pages of the brochure should
also be arranged .
Sketched out.
Unique Design .
Tell one story
Why is it important to plan your
brochure layout?

 Impression
Attention
 Attractive
The name of
organization/place/company
In addition, a photo or
graphic should be on the
cover page
Type of Writing Style

 sentence short and to the point


 Necessary information
Use powerful words

( new, results or guarantee )


 The use of headings draw
attention to sections on
your brochure

The heading should stand


out, by having a bigger font
and color
 It is very important that you
proof read your work
Grammatical and spelling
mistakes takes the attention
of the reader’s away
Color combinations

 Make sure you use colors that


go together

o If you have lime green with


shocking pink reader’s will not
want to read your brochure

Focus on reader’s attention


Your pictures tell :

 Clients problems and your solutions.

 Story of your brand.

 Resources: [Link];
[Link]; [Link];
microsoft clip art. **Check licensing
information before use.

 Purchase the liscence .


 Along with reports and proposals.
 Direct mail
 Distributed places where
events, workshops or classes
are held.
 Given amongst volunteers
and employees .

 You should carry brochures


whenever you meet a client so
that you can leave behind after
the meeting, thus spreading
information about your company
Ok , then , I think You should “Google” your further Queries … 

[Link]

You might also like