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Global Demography: Key Concepts Explained

This document discusses global demography and key related concepts. It defines demography as the statistical study of human populations, including their size, structure, and changes over time due to birth, death, migration, and aging. It also explains population pyramids, density, growth, and the demographic transition model. Examples of how demography can be used for target marketing and trend analysis are provided, along with some potential disadvantages like cultural assumptions and customer loss.

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amabella quiamco
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298 views19 pages

Global Demography: Key Concepts Explained

This document discusses global demography and key related concepts. It defines demography as the statistical study of human populations, including their size, structure, and changes over time due to birth, death, migration, and aging. It also explains population pyramids, density, growth, and the demographic transition model. Examples of how demography can be used for target marketing and trend analysis are provided, along with some potential disadvantages like cultural assumptions and customer loss.

Uploaded by

amabella quiamco
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

GLOBAL

DEMOGRAPHY
GLOBAL
◦ - relating or involving the whole world; worldwide

DEMOGRAPHY
◦ - is the statistical study of populations, especially human beings.
◦ - encompasses the study of the size, structure, and distribution of these
populations, and spatial or temporal changes in them in response to birth,
migration, aging, and death.
Global Demography
◦ - explains the significance of changes in world population with reference to
population pyramids, distribution, density and demographic transition models
Definitions of demography
◦ - The Oxford Dictionary of Economics defines demography as “The study of
the characteristics of human populations.”
◦ - According to the UN Multilingual Demographic Dictionary, “Demography is
the scientific study of human populations, primarily with respect to their size,
their structure and their development.”
◦-
What is population growth?
Demographic transition model
Population Density
◦ Is the number of people per unit of area, usually quoted per square kilometre
or square mile, and which may include or exclude for example areas of water
or glaciers. Commonly this may be calculated for a county, city, country,
another territory or the entire world.
Population pyramid
◦ or “age-gender-pyramid” is a graphical illustration of the distribution of a
population by age groups and gender; it typically forms the shape of a pyramid
when the population is growing
Advantages
Target Marketing
Trending and Comparison
Avoid over population

Disadvantages
Cultural Assumptions
Change
Customer Loss
THANK YOU
GOD BLESS!🙂

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