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Principles of Marketing

The marketing concept focuses on assessing customer needs and satisfying them better than competitors through products and services that offer value. It involves integrating all organizational activities to legally and responsibly satisfy customer wants and needs long-term. The 3 C's of marketing strategy considers customers, the company, and competitors, with the goal of achieving a sustainable competitive advantage through differentiated low-cost products and services.

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50 views3 pages

Principles of Marketing

The marketing concept focuses on assessing customer needs and satisfying them better than competitors through products and services that offer value. It involves integrating all organizational activities to legally and responsibly satisfy customer wants and needs long-term. The 3 C's of marketing strategy considers customers, the company, and competitors, with the goal of achieving a sustainable competitive advantage through differentiated low-cost products and services.

Uploaded by

satex
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Marketing Concept

The marketing concept is the belief that companies must


assess the needs of their consumers first and foremost.
Based on those needs, companies can make decisions in
order to satisfy their consumers’ needs, better than their
competition. The marketing concept is oriented toward
pleasing when it identifies the buyer’s needs and then
produces the goods, services, or ideas that will satisfy
them by offering value . It also helps to Integrate all of
the organization’s activities, including production and
promotion, to satisfy these wants and needs .Marketing
concept achieves long-term goals for the organization by
satisfying customer wants and needs legally and
responsibly.
3C’s of Marketing

3 C’s of marketing ,is a strategic marketing concept and


it is a very popular concept for marketers .The 3 C’s of
marketing strategy are The Customer ,The Company ,The
Competitors. 3 C’s of Marketing is a strategic triangle
when integrated, a sustainable competitive advantage
can be achieved. Customers have different wants and
needs. The company finds out these wants and offer
products and services. To fulfill customer wants and
needs, the company offers low cost and differentiated
products from its competitors.

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