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Store Layout and Design

The document discusses store layout and design including objectives of design, elements of design like layout, signage and feature areas. It also discusses space management, visual merchandising and customer service offered by retailers.

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Yanina Chowdhury
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46 views12 pages

Store Layout and Design

The document discusses store layout and design including objectives of design, elements of design like layout, signage and feature areas. It also discusses space management, visual merchandising and customer service offered by retailers.

Uploaded by

Yanina Chowdhury
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

STORE LAYOUT &

DESIGN
OBJECTIVES OF STORE DESIGN
 Implement retailers strategy
 Build loyalty
 Increase sales on visits
 Control costs
STORE DESIGN ELEMENTS
 Layout
 Signage
 Feature areas
STORE LAYOUT
 Grid layout
 Utilitarian benefits-locate product easily
 Cost efficient- more merchandise; low cost standardised fixtures
 Limitation-low visibility
 Racetrack
 Facilitatesexposure to more merchandise
 Wider aisles for convenience
 Free form
 Assymetric pattern
 Relaxing environment
 Costly/ reduces merchandise display
SIGNAGE AND GRAPHICS
 Help in locating products, provide
information and reinforce store’s image
 Types of signages
 Category signage
 Promotional signage
 Point of sale signage
 Digital signages
 Feature areas
 Windows
 Entrances
 Freestanding displays
 End caps
 Promotional aisles/area
 Walls
 Dressing rooms
 POP counters/checkout areas
SPACE MANAGEMENT
 Space allocation for categories and brands
depends on
 Space productivity
 Inventory turnover
 Display needs of merchandise
 Location of merchandise category
 Impulse merchandise
 Demand merchandise
 Special merchandise
 Complementary categories
VISUAL MERCHANDISING
 VM is the presentation of a store and its
merchandise in a way that will attract
attention of customers
 Fixtures
 Presentation techniques
 Idea oriented
 Item and size
 Color
 Price lining
 Tonnage merchandising
CUSTOMER SERVICE
 Customer service is the set of activities and
programs undertaken by retailers to make
the shopping experience more rewarding
SERVICES OFFERED
 Accepting credit cards
 Alterations
 Child care facilities
 Delivery
 Demonstration and display
 Trial rooms
 Extended store hours
 Easy returns
 Facilities for shoppers with special needs
 Gift wrapping
 Customisation
 Information about availability of products
 Parking
 Repair
 Shopping carts
 Valet parking
 Gaining competitive edge through services
 Personalised service vs standardised service
 Maintaining service quality
 Service recovery

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