JOHN WATSON
Personal information
• 1878- 1958
• American
• Psychologist
Watson famously said:
"Give me a dozen healthy infants, well-formed, and my
own specified world to bring them up in and I'll
guarantee to take any one at random and train him to
become any type of specialist I might select -
doctor, lawyer, artist, merchant-chief and, yes, even
beggar-man and thief, regardless of his talents,
penchants, tendencies, abilities, vocations and the
race of his ancestors” (Watson, 1924).
JOHN WATSON
Little Albert experiment
• Here, Watson wanted to show that Pavlov’s classical conditioning (applied to animals)
could also apply to humans.
• Little Albert was a 9-month-old infant who was tested on his reactions to various stimuli.
• He was shown a white rat, a rabbit, a monkey and various masks. Albert showed no fear
of any of these stimuli. However, when a hammer was struck against a steel bar behind
his head Albert started to cry.
• Then, the white rat was presented to Albert and, seconds later, the hammer was struck
against the steel bar. After 7 weeks, little Albert only had to see the rat and he
immediately showed every sign of fear and cried. He would cry (whether or not the
hammer was hit against the steel bar) and he would attempt to crawl away.
• Watson and Rayner had shown that classical conditioning could be used to create a
phobia (a fear) through a learned association.
JOHN WATSON
Key words (vocabulary)
• Tabula rasa: blank slate (empty!)
Watson believed that “when we are born, our mind is 'tabula rasa‘ it is
empty, it is a blank slate)”. Hence, our behavior is not shaped by
biology/nature; it is shaped by our environment (what we learn from our
environment)
• Methodological behaviorism: methodological behaviorism asserts that “the
mind is tabula rasa (a blank slate) at birth” and that the environment influences
our behavior.
Methodological behaviorism emphasizes the role of nurture (learning) as opposed
to the role of biology and genes. It does not emphasize the view that humans and
animals are born with innate (inborn) behaviors.
JOHN WATSON
Theory: Behaviorism
• Environmental factors influence behavior, to the near exclusion of
innate of inherited (biological/natural) factors.
In other words, behavior is a result of ‘learning’ (nurture) –
NOT nature/biology.
• We learn new behavior through classical or operant conditioning
(known as 'learning theory').