International Business Machines Corporation
Prepared by-
Hussain Bohra
Naveen Yadav
Love Khurana
INTRODUCTION-
International Business Machines Corporation,
abbreviated IBM.
It is a Multinational computer technology and IT
consulting corporation.
Its headquartered in Armonk, New York, United States.
IBM manufactures and sells computer hardware and
software (with a focus on the latter), and offers
infrastructure services, hosting service , and consulting
services in areas ranging from mainframe computers to
nanotechnology .
IBM has been well known through most of its recent
history as the world's largest computer company and
systems integrator.
Only company in the world that offers end to end
solution to the customer.
Second largest comp. by market capitalization. Second
most profitable..
With over 4,00,000 employees worldwide,
IBM is the largest and most profitable information
technology , employer in the world.
IBM holds more patents than any other U.S. based
technology company and has eight research
laboratories worldwide.
The company has scientists, engineers, consultants,
and sales professionals in over 170 countries.
IBM employees have earned five Nobel Prizes, four
Turing Awards, five National Medals of Technology,
and five National Medals of Science.
As a chip maker, IBM has been among the Worldwide
Top 20 Semiconductor Sales Leaders in past years.
HAVE A LOOK-
Type – public(NYSC:IBM)
Founded- Endicott . Newyork, U.S.
(1889,incorporated 1911)
Headquarter- Armonk, Newyork, U.S.
Key people- Samuel J. Palmisano (chairman,
president and CEO)
Mark loughridge (SVP and CFO)
Dan fortin (president Canada)
Industry - Computer hardware
computer software
consultant
IT service management
Mission
we strive to lead in the invention,
development and manufacture of the
industry's most advanced information
technologies, including computer systems,
software, storage systems and
microelectronics.
Vision
“ Solutions for a small planet”
Growth & achievement of IBM
20 consecutive quarter of EPS growth (from
2003).
Meeting a 2010 goal of $10 to $11 EPS.
buy buss. Analytics comp. SPSS Inc. for
$1.2 bl
for better compete with oracle corp. in the
growing field of buss. Intelligence.
fortune 500 list ……20th company.
second most valuable brand after coco-cola.
Success of IBM e-business
Determine you customer.
Have a plan
Know your customer
Determine which customer are worth getting
back.
Find out why they left.
Win back plan.
CORPORATE LEVEL STRATEGY
Related constrained strategy…….
Or…
Combination of
1. Single business strategy.
2. Vertical integration strategy (vertical & horizontal)
IBM operates primarily in a single industry using several segments
that create a value by offering a variety of solutions that include,
either singularly or in some combination, technologies, systems,
products, services, software and financing
Single buss. Unit strategy
A single business unit strategy means that
IBM is concentrating on competing
successfully within the confines of create
value on a global basis by transferring
valuable skill and products to foreign
markets where local competitors lack those
skills and products.
BUSINESS LEVEL STRATEGY
Business strategy services that they offer
Growth Strategy: realize revenue growth and translate
into shareholder value for optimum business advantage.
Merger & Acquisition (M&A) Strategy: identify synergies,
and manage transition and integration risks.
example.
Sterling commerce unit from AT&T ($1.4 bl).
alliance with lenovo makes them 3rd largest PC
supplier in the world
Sales and Marketing Transformation: identify and
address attractive customer segments with improved
value propositions and through multiple channels.
Business Model Innovation: identify components of
value-creating differentiation by leveraging new revenue
models, industry models and enterprise models such as the
Globally Integrated Enterprise.
exp.:- Introducing the ibm system I 15/OS V5R4.
Corporate Social Responsibility: develop strategies
that align fundamental drivers of business value with
initiatives and programs that benefit society as a whole.
exp. Corporate citizenship, world community grid (focus
on advance global humanitarian efforts), education for poor
children, environment prog.
Pricing Strategy: develop pricing strategies that deliver
maximum business value by accurately reflecting the full
impact of pricing changes on customers and the business.
Their BUSINESS STRATEGY expertise can provide help
with
customer segmentation.
innovative value propositions.
risk identification.
technology investment and alignment.
innovation, globalization and development of
new business models.
All these helps to increased revenue growth, cost
reduction or improved capital efficiency
IBM Strategic Outsourcing:
Outsourcing enables a customer to offload the operation of IT systems and
processes in order to focus on core business functions. Through outsourcing,
clients gain cost-effective and flexible IT solutions that enable them to rapidly
respond to changing business needs and freeing them from the demands of
keeping pace with technological change.
Outsourcing can Help
reduce IT costs and improve shareholder value
Provide the flexibility to transition and transform to the next generation
of infrastructure and applications
Let companies focus on their core competencies
Improve service levels
Gain access to industry, business and technology experts
Operational strategy
Operations strategy
Operational improvement and efficiency: reduce costs, improve output,
quality and time to market by using the appropriate process improvement and
Business Process Management methods, tools and techniques.
Lean Sigma, Green Sigma™: create sustainable competitive advantage,
generate savings, continuously improve productivity and manage regulatory
pressures through environmental innovation.
Strategic Profit Improvement: realign your business and operating strategies
creating a steep change in financial performance.
Innovation and Services Management: drive profitable growth and increase
market share.
Globally Integrated Operations: increase market share and compete more
formidably by integrating across your enterprise.
Functional strategy
Innovation:
Introducing the IBM system I & 15/OSV5R4
(provide faster, more reliable, and highly secure ways to
help you simplify your IT environment)
IBM & SAP have provided more than 16000 joint solution
implementation in over 138 countries.
Quality:
Quality mgt solution help customer speed innovation with
reduced cost & risk delivering software & product quality.
Product test:
Alpha test : design and feasibility test (some cases software
modeling was used to estimate performance).
Beta test: carried out to support for first customer ship
(FCS) date for software or commit to manufacture for
Fundamental changes
To compete on expertise and
openness.
Requiring IBM, the company, to
change, to reinvest itself and to
innovate
Requiring IBM employees to change,
to reinvest themselves, to innovate
IBM solution focuses on employee success:
Personalized learning: classroom ,OTJ,
collaborative
Pervasive mentoring: extend relationship,
comm.
Expertise mgt: access skills, identify gaps,
fill up.
Career track: career guidance
My development :
They have a strong business case for
Career Development
From the Business perspective
Our strategy is based on innovation
We attract, motivate, and retain top talent
Our international workforce is deployed in an
economic diverse environment
From the Employee perspective
Our employees identify and realize their potential
Our employees work in a stimulating environment
Our employees have the tools to make a real
difference and to bring
Destination city
Main problem-
Java Server Faces (JSF) problems in V6
and V7
IBM ThinkPad battery problem (2002)
Red/Green Color Problem in monitor
Monitor setting menu keeps on coming
again and again
Monitor unlocking problem
Light line on monitor screen.
Conclusion and Recommendation
Thank you
