AO1: AO2: AO3: AO4:
KNOWLEDGE APPLICATION and EVALUATION SKILLS
COMMAND TERMS USED
ANALYSIS
Define (2) Explain Discuss (10) Calculate
(2,4,6) (1-5)
Outline (1) Evaluate (10)
Describe (2) Construct
State (1) Recommend (4,6)
Apply (6) (10,20)
Prepare
Comment (2) Examine (20) (6)
2 Mark Questions – Marking Rubric
AO1: DEFINE
1 Mark Limited definition demonstrating partial knowledge
One point included only or only an example given
2 Marks Complete, correct definition demonstrating full
knowledge
Two separate points of knowledge included
Your answer does not have to be in context
2 Mark Questions – Marking Rubric
AO2: DESCRIBE / COMMENT / EXPLAIN
1 Mark Correct knowledge given
2 Marks Point has been developed
Answer is in context
This will be applied twice if it is a 4 mark describe/explain
question (2x2 marks)
6 Mark Questions – Marking Rubric
AO2: EXPLAIN / ANALYSE/ APPLY
positive and negative impacts; strengths and
weaknesses; short and long term effects
ANALYSIS KEY TERMS AND BUSINESS CONTENT CONTEXT
Analysis (6 linking strands in Wide use of correct business Answer is fully in context
each paragraph) terminology throughout
5-6 marks
3-4 different examples
Two balanced ideas presented Demonstrates accurate knowledge
and both are two sided and understanding of two
considerations business topics.
Explain (3 linking strands in Some use of business Partial Context: 1-2 examples
each paragraph) terminology
3-4 marks
This includes referring to the
Two ideas presented but are Demonstrates accurate knowledge product, location, company
one sided and understanding of one name only; or repeating the
Or, one idea given that includes business topic. same examples
a counter-argument
Description (2 linking strands) Limited use of business No context – theoretical answer
- 2 marks
terminology only
One sided answer only
Limited and incorrect business
knowledge shown
10 Mark Questions – Marking Rubric
AO3: EVALUATE / RECOMMEND / DISCUSS
CONTEXT KEY TERMS AND BUSINESS CONTENT ANALYSIS CONCLUSION
Answer is in context: five or six examples Wide use of correct business terminology Analysis (6 linking strands in each A judgement is made with thorough
used throughout paragraph) evaluation based on the analysis
presented in the answer:
Demonstrates accurate knowledge and Two balanced ideas presented and both
understanding of three business topics. are two sided considerations Overall/in conclusion the best choice is…
9-10 MARKS
Key reasons for this in the short term are…
Key reasons for this in the short term are…
An external factor that influences this decision
is….
This decision depends on…
Answer is in context: three or four Wide use of correct business terminology Analysis (4-5 linking strands in each A judgement has been made with reasons
examples used throughout paragraph) based on sound evaluation from the
analysis presented in the answer:
Demonstrates accurate knowledge and Two balanced ideas presented and both
7-8 MARKS
understanding of two business topics. are two sided considerations Overall/in conclusion the best choice is…
Key reasons for this in the short term are…
Key reasons for this in the short term are…
Answer is in context: one or two examples Some use of business terminology Analysis (3 linking strands in each A judgement has been made but some
provided paragraph) points of evaluation may not be based
Demonstrates accurate knowledge and on analysis within the answer
5-6 MARKS
understanding of two business topic. Two balanced ideas presented and both Overall/in conclusion the best choice is..
are two sided considerations The main reasons for this is….
Some reference to the case study but Some use of business terminology Explain (3 linking strands in each No conclusion presented
simply refers to company name and paragraph)
3-4 MARKS
product etc. Demonstrates accurate knowledge and
understanding of one business topic Two ideas presented but are one sided
No reference to the case study; Limited use of business terminology Description (2 linking strands) No conclusion presented
theoretical answer provided
1-2 MARKS
Limited and incorrect business knowledge One sided answer only
shown
