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Aviation Industry Overview in India

The document provides an introduction to the aviation industry, including key events in its history such as the Wright Brothers' first powered flight in 1903. It discusses how the industry developed after World War II and includes information about the development of the aviation industry in India from its first commercial flight in 1911. The final sections discuss the airline industry as a service market and provide details on some of the major airline companies currently operating in India.

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Naresh Yeligeti
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81 views25 pages

Aviation Industry Overview in India

The document provides an introduction to the aviation industry, including key events in its history such as the Wright Brothers' first powered flight in 1903. It discusses how the industry developed after World War II and includes information about the development of the aviation industry in India from its first commercial flight in 1911. The final sections discuss the airline industry as a service market and provide details on some of the major airline companies currently operating in India.

Uploaded by

Naresh Yeligeti
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

Presented BY

Naresh Yeligeti
ketki vengurlekar
INTRODUCTION TO AVIATION INDUSTRY
 AVIATION IS DEFINED AS THE DESIGN,MANUFACTURE,USE OF AN
AIRCRAFT IN WHICH THE TERM AIRCRAFT REFERS TO ANY VEHICLE

CAPABLE OF FLIGHT.

 THE FIRST FORM OF AN AIRCRAFT WAS THE KITE, DESIGNED IN 5th


CENTURY BC.

 ON DECEMBER 17TH 1903 10:35 am, WRIGHT BROTHERS MADE THE


FIRST HEAVIER THAN AIR, MACHINE POWERED FLIGHT.
Cont..

 AFTER WORLD WAR II BASIC TECHNOLOGY FOR AVIATION HAD BEEN


DEVELOPED: JET PROPULSION, AERODYNAMICS etc.

 CIVILIAN AIRCRAFT ORDERS WERE DRASTICALLY INCREASED FROM


6844 IN 1941 TO 40,000 BY END OF YEAR 1945.
In India

 On 18 February, 1911 the first commercial civil aviation flight took


place in India between Allahabad and Naini, a distance of 6 miles

 In December 1912, the Indian State Air Services  in collaboration


with UK based Imperial Airways  introduced   the London -
Karachi - Delhi  flight,  the first International flight to and from  India.

 In 1915 Tata Sons Ltd. started regular air mail services


between Karachi and Madras and on January 24, 1920
Royal Airforce started regular airmail services
between Karachi and Bombay
Cont..

 In February 1929,  JRD Tata was awarded the first pilot license by


Federation AeronautiqueInternational on behalf of the Aero Club of
India and Burma.  The same year Aga Khan announced a solo air race
between London and Bombay.    There were three  participants -
JRD Tata, Man Mohan Singh and Aspy Merchant .  The race was won
by Man Mohan Singh.

 India’s first aircraft, the Harlow trainer was rolled out for test flight in
July 1941.
Airline Industry Is A
Service Market
Service Market
 Services are distinguished from products mainly because they are
generally produced at the same time as they are consumed and
cannot be stored away or taken and enhanced marketing mix need
to be deployed .

 Its not about simply reaching about to customers with the right
service. But, its also about creating that right desire to possess
service.
Cont..

 India has the private airlines as its key players

 75% of the market share is owned by the private sector.

 India is the 9th largest aviation market in the world.


THE SERVICE MARKETING TRIANGLE
 One can better understand the workings of airlines by looking at its
marketing triangle.

COMPANY

ENABLING PROMISES MAKING PROMISES

PROVIDER CUSTOMER

KEEPING PROMISES
Airlines

Maintenance Products
& Engineering

Cabin Electronics

Material & Logistics Avionics & Simulation


Airlines

Diversity Safety

Training

Quality Environment
Customer name

Ticket Number

Flight number Date & Time


o
o Fares

Ti
mi
ng
s
• Market Share. The market shares of the
Major Airlines (First quarter2009) are as
given in the pie chart below:
RAINBOW OF SERVICE MARKETING MIX

PRODUCT PRICE PLACE PROMOTION PEOPLE PROCESS PHYSICAL


EVIDENCE
Top 10 Airline Companies Of India
SR NO Flight
1 Indian Airways
2 Kingfisher
3 Air India
4 Air Deccan
5 Lufthansa India
Airlines
6 Air Sahara
7 IndiGo
8 Alliance Air
9 Paramount
Airways Private
Limited
10 Jet Airways
COMPETITORS ANALYSIS
Advertising and Branding
 Hoardings
 Brand Ambassadors
 Sponsorships
 Event Organization
Consumer Choice Parameters
Recommendations

 Concentrate Domestic Market

 Hire Big Brand Ambassadors

 Frequency of TV Advertisements

 Vibrant Image

 Tie-Ups

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