Majestic Market Research Support Services

Introduction
Who we are
 MMRSS is Asia’s Largest Independent Marketing research firm specializing
in Multi-Country Studies. It is also Asia’s Largest Qualitative Research Facility
Service Provider with State of the Art Focus Group Suites across major cities
in India, Asia & Middle East , all of which are centrally located in their
respective cities.

 India’s leading primary Business Intelligence firm.

 India’s only research facility provider with state of art one way mirror
facilities across Asia & Middle East.

 It is India’s only research facilities provider with usability testing labs services
across all major cities.

 It is Asia’s only research facilities provider with eye tracking, usability testing
and perception analyzer services across all major cities.
Asia Pacific & Middle East Presence
 Asia’s largest Independent Full Service Market Research firm with
presence in countries like China, Taiwan, Hongkong, Singapore,
Thailand, Vietnam, UAE, Philippines & Indonesia.

 Quality Experienced Field team presence in other countries like

Saudi Arabia, Kuwait, SriLanka, Bangladesh, Bahrain, Oman,
Cambodia, Australia, Turkey, Tunisia, South Korea, Japan,
Bhutan, Nepal, Myanmar, Iran, Malaysia.

 ISO 9000 Certified

 Mutual and Long term working relationship with leading

international companies from various sectors.

 More than 70 CATI stations across the Asia-pacific & Gulf.

 MMRSS foot prints in Asia-Pacific &
Middle East
Turkey

SouthKorea
China Japan

Nepal
UAE Taiwan
Saudi Arabia India Bhutan Hongkong
Oman Thailand
Cambodia Philippines

Srilanka Vietnam

Malaysia
Singapore

Client Servicing Office Indonesia

Field Presence Australia
MMRSS India Story
India’s leading Independent Market Research Firm with over 15 years

of market research experience

ISO 9000 Certified

Long working relationships with some of India’s leading companies

More than 50 CATI stations for Global and local studies

Blue Chip references worldwide and across verticals

14 field offices across India

 MMRSS foot prints in India
Chandigarh

Delhi Kanpur
Jaipur
Lucknow
Rachi
Ahmedabad
Kolkata
Nagpur
Mumbai Nashik Vizag
Pune
Hyderabad
Bangalore
Goa

Chennai Client Servicing Office

Cochin
Field Presence
Madurai
What do we do
What do we do

Online Research Perception Analyzer

CATI & CAPI SMS Based Survey Eye Tracker

Diving Deeper
Qualitative Research
 MMRSS brings forth a powerful suite of
Qualitative Marketing Research services to
understand the depth and range of consumer
attitude and behavior.

 With more than 10years of research expertise we

excel in conducting all types of qualitative
researches. Routine explorations include:
 Focus Group Discussions
 In-Depth Interviews
 Online Depth interviews & Focus groups
 Extended creativity groups
 Ethnographic Approaches
 Dyad/Triad
 Conflict Groups
Quantitative Research
 We offer various quantitative
Marketing Research methodologies
salient to markets and consumers
 We design expert quantitative
research studies with focus on
research objectives, time constraints
and quality controls. The results
delivered are crisp, focused and
clearly actionable
 Face to face interviews
 CATI/ CAPI
 CAVI/ SMS based/ PDA based data
collection.
 Eye Tracking
 Perception Analyzer
Online Research
 We are the leading online panel provider
across Asia with proprietary research only
panels. With Specialized B2B & Healthcare
panels we always ensure that the panelist are
highly engaged.
 High retention of our panel members allows
us to run syndicated research with ease.
 Expertise in the sampling techniques enables
our samples to be in line with the National
Representative Sample
 Local presence across Asia enables us to
target low incidence group effectively and
efficiently.
CATI
We offer CATI Research Surveys with Prospects

Although the prospects that you study are not your customers, they present huge opportunities
for business growth. Our CATI market research surveys prospects will help you understand their
awareness, perceptions, wants and needs so you can tailor your products to meet specific needs
and create a base of future customers. Some common areas in which such surveys are used are -
advertising or marketing effectiveness, brand research, attitude and usage studies, product
development, market segmentation research, etc. With our CATI facilities we can offer Research
studies for ascertaining:

• Levels of customer satisfaction

• Potential customer churn

Industries That We Serve

Retail
Software / IT / ITES
Broadcasting
Food
Healthcare
Etc……
SMS Based Surveys
We offer SMS based surveys on
handheld devices

 Conduct surveys on mobile devices

across locations

Surveys designed according to the

requirements of the study and geography

Instant data collection report

Collate and analyze data in real-time

Create dashboards
Eye Tracker
MMRSS’s aim, promise and challenge is to develop eye tracking study that is a
combination of high accuracy and precision with unrestrained and unobtrusive tracking that
works on every research project under all conditions in an easy and automatic way.

MMRSS eye tracking studies are:

• Accurate and precise

• Unrestrained and unobtrusive
• Capable of robust tracking                  
• Easy to use and automatic 

MMRSS has conducted eye tracking studies in:

• Cognitive Studies
• Medical Research
• Vehicle Simulators
• In-vehicle Research
• Training Simulators
• Commercial eye tracking (web usability, advertising, marketing, automotive, etc)
Perception Analyzer
 Respondents use wireless, hand-held device to answer questions and give feedback during focus groups,
presentations, meetings, etc. A small wireless receiver, called a console is connected to a computer.

 Perception Analyzer software immediately tallies the results. Results are instantly available for personal viewing or to
display to respondents and viewers.

 Results collected through the use of this device are available for analysis in crosstab, graphical, and quick frequency
formats. It can also be exported to Excel, PowerPoint, SPSS, in HTML, and as JPGs or PDFs for presentations and
reports.

 Uses of Perception Analyzer for:

•Ad Testing

•Focus Groups

•Concept testing

•Product Testing

•Program evaluation

•Meetings / Conferences / Events

Sector Expertise
Infrastructure
MMRSS Facilities
 State of the Art Focus Group Facilities in Indian cities (Mumbai, Delhi,
Bangalore, Chennai, Hyderabad, Calcutta, Pune, Cochin and Ahmedabad).
 State of the Art Focus Group Facilities in Vietnam (Ho Chi Minh), Thailand
(Bangkok), Singapore, Taiwan (Taipei), China(Shanghai), UAE (Dubai) &
India.
 All situated in easy to reach Central Locations in the City with ample
parking
 On Demand Global Video Streaming services are available across all the
facilities.
 One Way mirrors available at all venues
 Spacious client lounge and backroom with room for 8-10 client observers
MMRSS Facilities – FGD Room (example)
MMRSS Facilities – One way mirror (example)
MMRSS Facilities – Client Viewing Room (example)
Case Studies
China
Assess awareness of advanced energy technologies among General and Gynecological surgeons
e.g. Ultrasonic, RF; brands, and devices.

Client approached this assessment using a two-pronged methods

 Client’s team of engineer will observe the live operation done by surgeons.
 60-90min in-depth interviews of surgeon conducting the operations.

UAE/ Saudi Arabia

 Leading navigation device maker and service provider wants to assess the usage and application
of navigation device in Vehicle and Mobile.
 The study was conducted in Dubai & Abu Dhabi cities of UAE and Riyadh & Jeddah cities of Saudi
Arabia.
 Study was conducted through in-depth interviews of current navigation device user and those
who owns device but doesn’t uses it.
 India
 A company wants to assess the effectiveness of print ad and its content. They
want to know effectiveness of the print Ads and execute it for further plan of
action.
 To fulfill the objective we use eye tracker technology where a respondent sits
in front of eye tracker and looks through the print Ad. Eye tracker catches the
part of the ad where respondent has spent maximum time watching it.

 Kuwait
 Automotive brand tracking study intended to measure the purchase funnel and
brand imagery of automotive brands among those intending to acquire a NEW
(not used) vehicle in the next 12 months.
 200 respondents having involvement in purchase decision needs to be covered
in 7days and participate in online survey.
Thailand
Leading FMCG firm wanted to launch detergent in the market. They also
wanted to assess the competitors product, it features, quality etc.

An online survey was done with more 5000 respondents across the various cities
of the market. Awareness of various detergent brands were checked along with
benefit arising from using it.

Client’s detergent brand features & quality was explained to respondents and
feedback was taken on rating scale.
Clients
Pharma
Aventis Pharmaceuticals

Bayer

Bristol Myers
Johnson and Johnson

Pfizer

Ranbaxy

GSK

Novartis

…these are few

Auto
 Ford Motors

 Volvo

 Maruti Suzuki

 Tata Motors

 Chevrolet

 Toyota motors

.....these are few

Media
O&M
BBC
DNA
McCann Eriksson
SONY TV
Discovery Channel
Disney World
Worldwide media group
Group M
.....these are few
Technology
Hewlett Packard
Intel
Navteq
Microsoft
IBM
Acer
AMD
SONY
Motorola
Cisco
Data links
FMCG
P&G
Unilever
Dabur
Cadbury
Godrej
Nestle
General Mills
Kellogg
.....these are few
 Thank You
Majestic Market Research Support Services Ltd.
Majestic House
160 A Prem Chaya Building,   
LBS Marg, besides Rock On boutique,
Besides Taximan Colony,
Kurla (West), Mumbai
T: +91 2226540719