Marketing
and
Protan Profile
Hilde Kalleberg
Export Secretary
02 – 05 Marketing and Protan Profile
Protan Academy
Sales and Marketing
25 countries
Different languages
Different culture
Different regulations
Protan Distributor Roofing Main End user
Contractor Contractor
(Supplier) (Investor)
We are dependent on YOU in the local market
02 – 05 Marketing and Protan Profile
Protan Academy
Sales and Marketing
In our business – person to person
contact is the most important way of
sales
That’s why Protan put so much focus
in training and education
02 – 05 Marketing and Protan Profile
Protan Academy
Sales and Marketing
Protan’s responsibility:
Preparing and supporting
Distributor’s responsibility:
Adopt “the Protan Way”
Adjust the material and make it your way
Go ahead in your local market
02 – 05 Marketing and Protan Profile
Protan Academy
Protan’s responsibility:
Develop and implement a branding strategy
02 – 05 Marketing and Protan Profile
Protan Academy
Protan Logo and Profile
Not approved!
Not approved!
Not approved!
Not approved!
Not approved!
02 – 05 Marketing and Protan Profile
Protan Academy
Protan Logo and profile
Speciallydesigned
Colour code: BLUE PMS 300
02 – 05 Marketing and Protan Profile
Protan Academy
Protan Profile Handbooks
02 – 05 Marketing and Protan Profile
Protan Academy
Protan’s responsibility:
Develop and implement a branding strategy
Provide you with international (English) marketing materials
Protan Specification Manual
Brochures on CD or printed
High resolution reference photos (TIFF – JPG)
AutoCad illustrations and drawings
02 – 05 Marketing and Protan Profile
Protan Academy
3D illustrations
02 – 05 Marketing and Protan Profile
Protan Academy
Protan’s responsibility:
Develop and implement a branding strategy
Provide you with international (English) marketing materials
Protan Specification Manual
Brochures on CD or printed
High resolution reference photos (TIFF – JPG)
AutoCad illustrations and drawings
PowerPoint presentations
02 – 05 Marketing and Protan Profile
Protan Academy
Protan’s responsibility:
Develop and implement a branding strategy
Provide you with international (English) marketing materials
Protan Specification Manual
Brochures on CD or printed
High resolution reference photos (TIFF – JPG)
AutoCad illustrations and drawings
Power Point presentations
Product samples
02 – 05 Marketing and Protan Profile
Protan Academy
Product Samples
Protan Swatch
Protan SE range
Protan colours
Welding joint
Architectural profiles
Prefabricated details
02 – 05 Marketing and Protan Profile
Protan Academy
Protan’s responsibility:
Develop and implement a branding strategy
Provide you with international (English) marketing materials
Protan Specification Manual
Brochures on CD or printed
High resolution reference photos (TIFF – JPG)
AutoCad illustrations and drawings
Power Point presentations
Product samples
Protan DVD
02 – 05 Marketing and Protan Profile
Protan Academy
Protan’s responsibility:
Develop and implement a branding strategy
Provide you with international (English) marketing materials
Protan Specification Manual
Brochures on CD or printed
High resolution reference photos (TIFF – JPG)
AutoCad illustrations and drawings
Power Point presentations
Product samples
Protan DVD
Internet
02 – 05 Marketing and Protan Profile
Protan Academy
www.protan.com
02 – 05 Marketing and Protan Profile
Protan Academy
Protan’s responsibility:
Develop and implement a branding strategy
Provide you with international (English) marketing materials
Protan Specification Manual
Brochures on CD or printed
High resolution reference photos (TIFF – JPG)
AutoCad illustrations and drawings
Power Point presentations
Product samples
Protan DVD
Internet
Factory visits
02 – 05 Marketing and Protan Profile
Protan Academy
Factory visits to Protan:
combination of
visiting the factory
and events in Norway
Idea:
See the production and laboratory
Meet the Protan people
Closer relationship to your customers
Have some fun together
02 – 05 Marketing and Protan Profile
Protan Academy
Protan’s responsibility:
Develop and implement a branding strategy
Provide you with international (English) marketing materials
Protan Specification Manual
Brochures on CD or printed
High resolution reference photos (TIFF – JPG)
AutoCad illustrations and drawings
Power Point presentations
Web-site
Protan DVD
Factory visits
Articles and advertisements
02 – 05 Marketing and Protan Profile
Protan Academy
02 – 05 Marketing and Protan Profile
Protan Academy
Protan’s responsibility:
Develop and implement a branding strategy
Provide you with international (English) marketing materials
Protan Specification Manual
Brochures on CD or printed
High resolution reference photos (TIFF – JPG)
AutoCad illustrations and drawings
Power Point presentations
Web-site
Protan DVD
Factory visits
Articles and advertisements
Education of your employees and customers
02 – 05 Marketing and Protan Profile
Protan Academy
Protan Academy
One week training in Drammen
4 Main sections:
Protan Policy and organisation
Products and systems
Installation and organisation
Sales and Marketing
Next Academy : March 2009
New topics under constantly development
02 – 05 Marketing and Protan Profile
Protan Academy
Protan’s responsibility:
Develop and implement a branding strategy
Provide you with international (English) marketing materials
Protan Specification Manual
Brochures on CD or printed
High resolution reference photos (TIFF – JPG)
AutoCad illustrations and drawings
Power Point presentations
Web-site
Protan DVD
Factory visits
Articles and advertisements
Education of your employees
Participate in seminars and customer meetings
02 – 05 Marketing and Protan Profile
Protan Academy
Seminar in Ukraine
02 – 05 Marketing and Protan Profile
Protan Academy
Seminar in Serbia
02 – 05 Marketing and Protan Profile
Protan Academy
Marketing focus in time to come:
Continue the education (Protan Academy)
Continue the participation in seminars
Continue the factory visits
Provide you with samples of advertisements
Provide you with samples of articles
AIM:
Building trust in Protan and it’s Partners
- high quality - skilled people –
- good service -
02 – 05 Marketing and Protan Profile
Protan Academy
