RENTMYCAR
-
A P2P CAR RENTAL SERVICE IN
INDONESIA
PRESENTED BY
Kriti Burman (024024)
Ananya Chatterjee (133005
Mily Saxena (133027)
Akanksha Upadhyay (133063)
FOR MBC TERM PROJECT TO [Link] JAIN
MARKET SIZE
SOLUTION
BUSINESS MODEL
OPPORTUNITY
A P2P car-
sharing
marketplace
OPPORTUNITY
An option to share
their cars with
other people
nearby at an
affordable price
and help earn an
additional income
Indonesia,
having a
significant
market size of
over RM2 billion
(US$485.4
million) in total
rental revenue
Indonesia 2020 population is estimated at
273,523,615 people
The population density in Indonesia is
151 per Km square
The current metro area population of
Jakarta in 2020 is 10,770,000, a
1.23% increase from 2019
Approximately there are 3.8 million
cars are there in Jakarta
Middle class (MC): Economically secure
Indonesians with little chance of falling into
poverty or vulnerability, or between Rp 1.2
million and Rp 6.0 million per person per month
(US$7.75-38 per person per day)
Upper Class (UC): The wealthiest
Indonesians who consume more than Rp 6
million per person per month(>US$38 per
person per day)
TAM: Asia P2P car rental
SAM: Indonesia Car rental
4.97 million users
A US$485.4 million market
SOM: Jakarta P2P car sharing
1 million users
VEHICLE RENTAL MARKET
DRIVERS & OPPORTUNITIES RESTRAINTS & CHALLENGES
•Expansion and progression of Indonesia travel and tourism •Negative impact of volatile prices of gasoline and petroleum
industry products on expenditure in car rental industry
•Incorporation of advanced digital technologies in car rental •Immense traffic problems in metropolitan cities & pollution effect
services on environment
Un-Organized rentals- Value lost at each stage in service delivery
Cloud Support
Easy Onboarding
Access to market Access to market
Secured Service
Available in major cities of
24X7 Customer support
Indonesia
Background Checks Secured Service
Set your own price
Select your best price
Easy Onboarding
Quick find
RENTMYCAR BUSINESS MODEL
Customer Customer
Key Partners Key Activities Value Proposition Relationship Segments
BUSINESS ALLIANCES
MARKETING AND SALES - Upgrade to -Need Based
Hotels CUSTOMERS
Awareness of new rental service Customers
Travel Operators -Safe and Reliable way to travel Bigger Cars
Increase Mindshare of consumers -Leisure Travelers
Small and Medium Enterprises at affordable prices -Promotional fares
OPERATIONS -Daily Commuters
Railway Stations -Travel the way you want, when
Tie up with Car rental owners -Business Customers
OPERATIONAL ALLIANCES you want and wherever you want
Setup IT infrastructure
Car rental owners by road
Train Chauffeurs
Service owners CAR RENTAL OWNERS
Tie up with Service Centers
Car accessories provider
IT SYSTEM MAINTENANCE
-Increase in Bottom Line by Distribution Channel
IT SYSTEM ALLIANCES increasing revenues and
Technology Infrastructure availability
IT system development minimizing maintenance costs.
Electronic Payment gateway
24*7
-Additional revenues from cab- Website, Customer care, Mobile
Upgradation of systems and
integrator
technology
vertisements. applications and Car Rental
Vehicle Fleet Management system owners
Customer Contact Center
Key Resources Cost Structure Revenues
Human Capital VARIABLE COST REVENUE STREAM
Marketing Expenses, Research & Development Listing fee
Local sales force/ Marketing team/ IT specialist
FIXED COST Commission on Transaction
IT System Coworking rent,,Salaries, IT Infrastructure costs Advertisement Revenue
Website, Customer care, 24*7 availability for accepting bookings ECONOMIES OF SCALE DRIVERS OF REVENUE
Vehicle Management System IT Infrastructure, Customer contact center, Vehicle Volume of car rentals
Management System
PHYSICAL INFRASTRUCTURE COST DRIVERS
Wider coverage
IT infrastructure such as PCs, Internet Printers Car rental owners readiness to
IT System Development & Maintenance, Salaries
participate in ads
No. of visitors at App
HOW DOES A CUSTOMER THINK OF RENTING A CAR..THAT TOO SOMEONE’S CAR FOR A WHILE!!!
How do I rent a car Find P2P car sharing
for few hours or P2P Car rental in Indonesia Go to their website
day? Its too costly solutions
to rent a cab for a
two way journey!
Lemme Google
Onboarding with
Documentation, Driving Analyse product
License, setting up of payment offering, pricing
wallet and online verification
Download App
After verification, Start
finding your best match
Guided Enjoy the drive.
Receive Handover in
instructions
Code/OTP SAME
while picking
for Pickup conditions
up to
Pay a token money
Get approved to book and pay Happy
by renter rest after the trip!! customer
Phase wise implementation plan
Marketing Strategy IT Implementation using Cloud services HR Strategy
Phase 1 -Multiplexes - A Web Portal and Mobile Application -IT Manager
-Pamphlets -Using Amazon EC2 and S3 for providing elastic web- -Marketing Manager
-Stickers scale computing, flexible cloud hosting Services, -Sales/Operations Manager
-Digital Marketing storage across a wide range of applications, query -Sales Representative
-Promotional Campaigns processing, reliability and security -Administrative Staff
- Watson Assistant Services for customer services
and query resolving
-Promotional fares
(In addition to above - Upgradation of IT portal (Additional Hiring)
Promotional Campaigns) - Using Amazon Athena for analyzing the data in
Phase 2 Amazon S3 by using Standard SQL -Sales Representatives
-TV commercials - Maintenance of IT infrastructure
-Newspaper advertisements
-Traffic safety day across cities
CLOUD ARCHITECTURE
COMPARITIVE ANALYSIS
CONFUSED??
LET’S HIGHLIGHT THE CLOUD SERVICES & TOOLS
WE PLAN TO USE..
Amazon EC2(Elastic Compute Amazon S3(Simple Storage Amazon Athena
Cloud) Service) -Introduces in Phase 2 for
-Using as a cloud hosting service -Cheap, reliable, accessible file analyzing data in Amazon S3
to handle multiple instance types storage service using standard SQL
and operating systems -No contract and a first year free to -Pay only for the queries that run,
-Instance storage test it not charged for failed queries
-Reliable for the new business setup
Payment Gateway Xendit CRM - Agile
Watson Assistant Services
-Providing better service
-Paypal alternative in Indonesia Agile is more advanced for
-Embedded natural language
-licensed, registered and marketing automation, simple to
processing
authorized by Bank Indonesia ease of access and takes a few
-Automated ingestion in fully
-Simple Integration, Real time hours for Setup. Agile best serves
managed cloud service
notification, Reporting and businesses with 1-10 employees
Analytics
WHAT ABOUT THE
RISKS!!??
r re ntal
ce ca
enti
ke or
rs Ta
tito
pe
Com rs What if
so
e happen mething
own s to
Infrastru my IT
cture?
?
is gn
s re
yee Wh
a
plo to ti t if Ow
m e up ner
ye ? s re
f use
fm
ati
h
W
WE THOUGHT OF SOME RISK MITIGATION TOO!
TERMS OF USAGE GOVERNMENT REGULATIONS
• No violation of privacy will take place • Tariff for ride sharing is based on the
regarding user data application. Government set price floor and
price ceiling for the tariff.
• Third Party Data in the information
• Indonesia has relaxed its data storage rules
contained therein is and shall remain to allow private companies to keep and
valuable intellectual property owned by, or process data abroad
licensed to, respective owners, and that no
proprietary rights are being transferred to • The new regulation, released in 2019,
the Licensee in such materials. requires that only government data be held
and processed onshore. Private sector
• Any change in policy should be notified data, which are considered commercial and
non-strategic, are allowed to be stored
within a time limit for us to consider and
abroad.
revert.
• The new rules also call for “the right to
• Service level commitments should be erasure” meaning a data subject has the
adhered according to the SLA contract. right to request removal from data
controllers and “the right to delisting” or
• Any maintenance activity not notified in the allowing a data subject to ask search
initial contact must be reported 48 hrs prior. engine not to show information on its page.
SLA AGREEMENTS WITH CLOUD & SECURITY SERVICE PROVIDER
CAR OWNER
GO TO MARKET STRATEGY CUSTOMER
Jonas Rivanno
Joe Taslim 25 years
38 years Freelancer
Project Photographer
Manager 50K salary
277K Salary Value Proposition – Value Proposition –
•Additional income by •Rent car from
renting out a car to someone near by you
reliable driver •Lower price
•Car owner set the price •On-demand service
•Quick car rentals
Promotional Strategy –
•Local event Sponsorship
Public Transport Usage
•Local radio is a perfect word of mouth
Public Transport Usage
•Promotional & competition prizes for High Low
High Low
existing and potential customers for
Car Usage retaining and gaining interest Car Usage
High Low
High Low
Pricing Strategy –
Financial Gain
Financial Gain
•A minimum of 4000 Rp/per trip is to paid
Imp Don’t
care
by the customer Imp Don’t
care
How frequent go outdoor •Two ways to set the price – Manual & How frequent go outdoor
Low
Automatic
High High Low
FINANCIALS
The project has the potential to be cash flow positive in 5 years.
1.5 Cr.
East Ventures
•East Ventures is a venture capital fund that provides early stage seed capital to
promising startups Southeast Asia, USA, and Japan.
•It is the most active Venture Capital in Indonesia
•The firm has supported more than 170 companies in Southeast Asia that are present
across the regions Indonesia, Singapore, Japan, Thailand, Malaysia and Vietnam.
•From 2011 to 2013, East Ventures paid attention to B2C business models. In 2014, they
started to fund for B2B model through Sirclo and Ralali. After years of funding e-
commerce, they also jumped into Software as a Service (SaaS) business models in
recent years.
DIGITAL MARKETING STRATEGY
Search Engine Optimization Social Media Marketing
Ensure that our car-sharing website has a higher Social Media will serve dual purpose of creating social
probability of being visited by target customers & proof and engaging with our audience by sharing
being listed higher in search engine results. regular contents.
Active users in Indonesia- 160 Million
1,10,100/per month ($1500 approx.) (as of January 2020)
Budget= 1,10,100*12 1,46,800/per month ($2000 approx.)
=13,21,200 Budget= 1,46,800*12
=17,61,600
Affiliate Marketing E-mail Marketing
Affiliate Marketing with the Car Insurance firms will Sending customized, informative, and engaging mails
help us to reach to right audience. will help us to build upon existing relationships with
our customers.
6,100/per month ($1000 approx.)
Budget= 6,100*12 30,000/per month ($410 approx.)
=73,200 Budget= 30,000*12
=3,60,000
THANK YOU
