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Fendi Presentation

Fendi focuses on maintaining its original brand identity through consistent use of its logo and branding elements. It takes a luxurious approach to product design and has stayed focused on premium fur and leather goods. Its operations manage all aspects of product development, production, supply chain, and social responsibility. Burberry struggles to appeal to younger consumers but innovates through digital marketing and store experiences. Dior maintains a simple yet prestigious brand image while innovating through product diversification across ages and genders. Its New Look collection in the 1940s rejected modern styles and defined a new silhouette. Chanel uses minimalist advertising to subtly remind consumers of its products. It innovated through Gabrielle Chanel breaking fashion

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Harsh Vardhan Agrawal
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2K views12 pages

Fendi Presentation

Fendi focuses on maintaining its original brand identity through consistent use of its logo and branding elements. It takes a luxurious approach to product design and has stayed focused on premium fur and leather goods. Its operations manage all aspects of product development, production, supply chain, and social responsibility. Burberry struggles to appeal to younger consumers but innovates through digital marketing and store experiences. Dior maintains a simple yet prestigious brand image while innovating through product diversification across ages and genders. Its New Look collection in the 1940s rejected modern styles and defined a new silhouette. Chanel uses minimalist advertising to subtly remind consumers of its products. It innovated through Gabrielle Chanel breaking fashion

Uploaded by

Harsh Vardhan Agrawal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
  • Fendi: Explores the branding and operational strategies that distinguish Fendi within the luxury goods market.
  • Burberry: Analyzes Burberry's brand identity and innovative approaches in digital and physical retail.
  • Dior: Covers Dior's branding strategy and innovations that underline its luxury market appeal.
  • Chanel: Discusses Chanel's minimalist branding strategy and its pioneering innovations in fashion.

Fendi

Branding
• The first thing that stands out the most is the prominent Fendi logo.
• The brand ID components have not been changed ever since being created by Karl Lagerfeld. This is done
simply to stick to their original values, which is a very captivating way to stay close to their original buyers
and attract new potential buyers by standing out and being easily noticeable in the market.
• The writing “ROME” under the Fendi logo brings us inside a set with a specific mood and a history: only one
word but many connections. Fendi is a prominent brand based in Rome, but unlike other Italian brands it
seems to have an original, independent and personal character.
• Fendi has shown a more luxurious approach showcasing detailed content unlike other brands that showcase
a minimalistic approach to detail.
• Fendi always stuck to its original approach and maintained its reputation of being known to sell premium fur
and leather goods, unlike other brands which diversified into so many other products that they stopped
being known for their showcased premium products.
Operational
• The Operations area manages the life cycle of the product, from
production development to guaranteeing final delivery to the sales
points around the world.
• It is also responsible for all of the company’s informative processes
and social responsibility activities.
• The Division includes the areas of Product Development and
Production, Supply Chain & Logistics, Information Systems, and
Corporate Social Responsibility.
Burberry
Selling
• . The Burberry brand has been known as one of the oldest and most
respected British fashion brands.
• . However, in the eyes of the younger consumers, Burberry does not
stand out and seems overpriced, and hence they have a low
consideration for this brand.
Innovation
• Burberry has been able to create an outstanding online consumer experience, both through social media
and its website.
• Burberry’s use of technology didn’t just stop online. It has also made an effort to use digital to enhance the
physical experience, with its flagship store in London laid out to mimic the online website experience, and
RFID tags on some of its products which give access to interactive digital content.
• Burberry’s approach to digital marketing was innovative and completely aligned with its strategic goals as a
brand.
Dior
Branding
• The Dior logo represents a simple word mark with the brand name.
Despite the fact that the company is world-renowned in the luxury
industry, the logo remains simple and straight-forward.
• Dior is associated with notions of luxury, glamour, prestige, sophistication
and originality. Though the company earlier focused only on women, it
diversified into products for men under the brand of Dior Homme, and for
children under the brand of Babydior.
• Not only does the brand appeal to consumers of all ages, the fact that the
company also makes products for children to enjoy and experience luxury
essentially cements their position as one of the top luxurious brands in
the world.
Innovation
• The fact that a luxury brand expanded vastly into providing products
not only for older consumers but also for children was an ingenious
move that helped the brand push upward in the market.
• A great example of innovation comes from the early days of Dior- After the war,Dior’s first collection
rejected the modern course of dressing established in the 1920s and 30s, and instead he presented an image
of radical femininity, achieved by tight-fitting jackets with padded hips, petite waists, and A-line skirts instead
of the the restrictive sculptural volumes and corsets of early 20th-century fashion.
• The New Look was a rediscovery of prosperity, and women across generations and social classes adopted it
happily.
Chanel
Branding

• The gist and basis of their advertisements is quite minimalist and


simple. In advertisements, Chanel just reminds us the existence of the
product, not necessarily in showing it.
• As per several articles published in 2017-19,” Its new strategy is to
revisit its codes with a touch of impertinence”.
Innovation
• No. 5 is the first perfume to appear in a television commercial in the United States.

• Another major example of Chanel’s innovation is innovator Gabrielle “Coco” Chanel breaking away from the
established traditions of where and when jewelry could be worn,advocating that jewelry should accessorize
an outfit and be worn to decorate, rather than display wealth.

•The Chanel minimalist clothing designs were the perfect backdrop for layering jewelry and showcasing
signature pieces.
• 

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