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Fitbit's Micro and Macro Factors Analysis

Fitbit has been affected by various microenvironmental and macroenvironmental factors since it opened for business. At the micro level, competitors like Apple Watch and Garmin have presented challenges, while customers have driven demand for more advanced health-focused features. Regulations and data privacy concerns have also impacted Fitbit. Macro factors such as demographic and lifestyle changes, the growth of social media, and a new emphasis on workplace wellness have influenced Fitbit's market. To overcome threats, Fitbit must strengthen data security, increase transparency, combat cheating, pursue partnerships, and expand its role as a one-stop health and fitness platform. Other important marketing environment factors not mentioned include suppliers, marketing intermediaries, economic conditions, and Fitbit's

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Mimosa Kamal
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2K views30 pages

Fitbit's Micro and Macro Factors Analysis

Fitbit has been affected by various microenvironmental and macroenvironmental factors since it opened for business. At the micro level, competitors like Apple Watch and Garmin have presented challenges, while customers have driven demand for more advanced health-focused features. Regulations and data privacy concerns have also impacted Fitbit. Macro factors such as demographic and lifestyle changes, the growth of social media, and a new emphasis on workplace wellness have influenced Fitbit's market. To overcome threats, Fitbit must strengthen data security, increase transparency, combat cheating, pursue partnerships, and expand its role as a one-stop health and fitness platform. Other important marketing environment factors not mentioned include suppliers, marketing intermediaries, economic conditions, and Fitbit's

Uploaded by

Mimosa Kamal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Fitbit: Riding the Fitness Wave to Glory

What Microenvironmental Factors

?
have Affected Fitbit since it Opened
for Business
Microenvironmental Factors
Microenvironmental Factors

Company Competitors Public Customers


Company
Giving
Pioneer Customers
What
They
Want

Development
Competitors

Low Tech
Apple Watch
Pedometer

Garmin Google Fit


Demand for Concern
High Tech About
Gadgetry Personal
Data

Public

HIPAA Ways
Regulations to
Cheat
Customers
Wellness
Challenges

Corporate
Consumer
Wellness
Retention
Programs

Company
Targeted Tools
?
What Macroenvironmental Factors
have Affected Fitbit
Macroenvironmental Factors
Macroenvironmental Factors

Demographic Technological Cultural


People with
disabilities cannot
participate in these
wellness programs
Upload fitness data
on Fitbit website and
other social media
due to outburst of
social media
websites
New office
culture of
achieving
fitness goals
together
How should Fitbit Overcome the

?
Threats and Obstacles it Faces
Overcoming the Challenges

Secured Transparency
Data

Data Storage
Overcoming the Challenges

Identify Better AI and


Cheating Automation

Deep
Analysis
Overcoming the Challenges

The Future is
Smartwatch,
not the Fitness
Brand
Overcoming the Challenges
Overcoming the Challenges

Health Data Market


Tracking Research

One- Stop Shop Partnership


What Factors in the Marketing

?
Environment Not Mentioned in This
Case could Affect Fitbit
Microenvironmental Factors

Suppliers Marketing Intermediaries Public


Suppliers
Need proper resources

Availability and
cost of the resources

Timeliness
Marketing Intermediaries

Resellers

Physical distribution
channels

Marketing Service
Agencies
Public
Missing Feature

Adverse Effects

Technical Fault
Macroenvironmental Factors

Demographic Economic Technological


Demographic

Educated
Population

Female
Health
Economic

Purchasing
Pattern
Spending
Pattern
Income
Distribution
Technological

Mobile App

Fitbit Pay

App Creation
THANK YOU!

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