Scribd
Upload
910 views25 pages

Motolite Swot

Oriental and Motolite Marketing Corporation (OMMC) is a Filipino corporation established in 1919 that manufactures and distributes automotive, motorcycle, and industrial batteries. It was originally established as Oriental Battery in 1917 and RamCar Inc. in 1978 before merging in 1997 to form OMMC. The company prides itself on its trusted dependability, long battery life, and reliable performance. It faces threats from economic challenges and competition from other battery brands but sees opportunities to expand through alternative energy sources and growing vehicle industry in the Philippines.

Uploaded by

AhnJello
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
910 views25 pages

Motolite Swot

Oriental and Motolite Marketing Corporation (OMMC) is a Filipino corporation established in 1919 that manufactures and distributes automotive, motorcycle, and industrial batteries. It was originally established as Oriental Battery in 1917 and RamCar Inc. in 1978 before merging in 1997 to form OMMC. The company prides itself on its trusted dependability, long battery life, and reliable performance. It faces threats from economic challenges and competition from other battery brands but sees opportunities to expand through alternative energy sources and growing vehicle industry in the Philippines.

Uploaded by

AhnJello
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 25

• Oriental and Motolite Marketing Corporation (OMMC)

• Philippines
• Manufacturer and Distributor
• Quezon City
• Sta. Maria, Bulacan
• A fully-integrated Filipino corporation
• 1919

www.motolite.com
• Proudly carries a wide range of products from automotive,
motorcycle, industrial batteries
• Manufactured by PBI, one of the largest manufacturers, exporters and
distributors of automotive, motorcycle, and industrial battery
products and solutions in the Asia-Pacific Region

www.motolite.com
• Casto C. Unson
• CC Unson Corporation
• Novaliches, Quezon City
• First owner

www.motolite.com
• Don Ramon Caro
• RamCar Inc.
• Oriental Battery
• 1917

www.motolite.com
• Ramon Agustines
• Oriental and Motolite Marketing Corporation
• Advisor at Indy Power Systems LLC.
• Former president of Ramcar Inc
• Trustee of the Electric Vehicle Association of the Philippines
• BS in Industrial Engineering from Lehigh University
• MS in Business Management from the Asian Institute of Management

www.motolite.com
`
• In 1997, C.C. Unson Corporation merged with Ramcar, Inc.
• In 1978, Ramcar pioneered the manufacture of polypropylene casings to
become the first company in the country to produce automotive batteries
encased in plastic.
• In 1981, the original site at Gen. Luis St, Novaliches, Quezon City moved to
Meycauayan, Bulacan
• In 1989, production had risen to 12,000 tonnes
• In July 1990, the Marilao plant was commissioned and became the Philippine’s
largest secondary lead smelter producing 36,000 tons of soft lead bullion and
hard lead alloys from its reverberatory and blast furnaces respectively.
• In November of 1995, RAMCAR launched a nationwide initiative to stimulate
the environment consciousness of the Filipinos.
www.motolite.com
www.motolite.com
1. Automotive Battery
2. Motorcycle Battery
3. Industrial Battery
4. Specialty Battery
5. Ram Tread Tire
6. Express Hatid
7. Trade-In

8.
www.motolite.com
Maintenance Free

www.motolite.com
Low Maintenance Free

www.motolite.com
Maintence Free Motorcycle Battery Low Maintenance Free Motorcycle Battery

www.motolite.com
Industrial Battery

www.motolite.com
Specialty Battery
www.motolite.com
www.motolite.com
Target Consumers

www.motolite.com
Centra Inochi Extreme Pit Shop Corp.
Maxx-Energie Ventures Corp

Narada Global Service Philippines, Inc.


People's International Enterprises Company
Solar & Wind Electric Power, Inc.
Outlast Battery

www.motolite.com
SWOT ANALYSIS
Strengths
Trusted dependability and long service life
Express Hatid
Reliable performance even in extreme road and weather conditions

www.motolite.com
SWOT ANALYSIS
Weakness
Price

www.motolite.com
SWOT ANALYSIS
Opportunity
Alternative Source

www.motolite.com
SWOT ANALYSIS
Threats
Economy
 Rise of other battery brands

www.motolite.com
CONCLUSION
I therefore conclude that Motolite will benefit from the
growth of the car industry of the Philippines. As time passes
by, they will grow and flourish more by improving and learning
from their flaws and shortcomings.

www.motolite.com

You might also like