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Communication Audit

A communication audit determines the effectiveness of current communication tools, identifies strengths and weaknesses, and provides recommendations for improvement. It improves internal communication and trust among employees while helping determine the best ways to communicate externally to meet organizational goals. A communication can be performed internally or by hiring an external professional who will analyze tools, gather stakeholder feedback, and recommend adjustments to communication strategies and plans.

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Verell Lerian
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223 views9 pages

Communication Audit

A communication audit determines the effectiveness of current communication tools, identifies strengths and weaknesses, and provides recommendations for improvement. It improves internal communication and trust among employees while helping determine the best ways to communicate externally to meet organizational goals. A communication can be performed internally or by hiring an external professional who will analyze tools, gather stakeholder feedback, and recommend adjustments to communication strategies and plans.

Uploaded by

Verell Lerian
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Communication Audit

Why do you need a communications


audit?
A communications audit determines:
1. How effective your
current communications tools are
2. Their strengths and weaknesses
3. Provides recommendations and
improvements necessary 
4. For your communications plan to work even
better.
What are the benefits of executing a
communications audit?
1. It improves communication within your
organization and
2. Helps to build trust and commitment among
employees.
3. Helps to determine the best ways to
communicate with the external public in
order to reach your organization’s goals
Who can perform a communications audit?

1. You can get either internal staff to perform


your audit or
2. You can hire a communications audit
professional.
How do you perform a communications
audit?
1. Analyze your organization’s communications
tools.
 You will need a thorough check on key tools such
as your website, annual report, newsletter, press
releases, social media strategy and blog, etc.
2. Get feedback.
 Your auditor will gather and analyze feedback
from your key stakeholders through focus groups,
surveys, interviews, media coverage and one-on-
one conversations with management and staff.
How do you perform a communications
audit? (Cont.)
3. Implement suggestions and adjustments.
 Based on the feedback received, your
communications audit consultant will
recommend changes to your current
communications strategies as well as
additional steps and adjustments you can
make to your communications plan.
What is a communication audit report?

The audit provides information about:


1. Attitudes
2. perceptions
3. the effectiveness of:
 Current communication
 Engagement and marketing efforts
 Offers recommendations to expand or enhance the
overall communication program. ...
 The development of any effective communication strategy
begins with opinion research.
How do you write a communication audit
report?
1. Choose the areas to be audited. ...
2. Come up with research methods. ...
3. Backtrack the previous communication audit
reports. ...
4. Do surveys. ...
5. Do a SWOT analysis. ...
6. Implement suggestions, adjustments, and changes.
...
7. Give recommendations.
7 tips to conduct an efficient
communication audit
 Step 1: Determine the scope. ...
 Step 2: Collect and evaluate your
past communications. ...
 Step 3: Determine how you're going to collect
employees' and stakeholders' insights. ...
 Step 4: Identify whose feedback you'll seek. ...
 Step 5: Define your current landscape.
 Step 6: Conduct a SWOT (strengths, weaknesses,
opportunities, threats) analysis.
 Step 7: Plan for future communications.

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