LEARNING
CONCEPT &
THEORIES
• Relatively permanent change in the
behaviour – experience .
• Involves –
change in behaviour .
constitution by relatively permanent .
Some form of practice, experience or
training .
Reinforcing experience .
• Overall process of acquiring ability to
respond adequately to a situation .
Learning
Any relatively permanent change in behavior that occurs
as a result of experience
•Learning components:
Is
Is
Acquired
Involves Relatively
Through
Change Permanen
Experienc
t
e
CLASSICAL OPERANT
CONDITIONING CONDITIONING
TYPES OF
LEARNING
COGNITIVE SOCIAL
LEARNING LEARNING
A. CLASSICAL CONDITIONING
• Learning through association
• Manipulate stimuli to influence behaviour
• Ivan Pavlov experiment (20th
Century)1880 –
Before Conditioning
Unconditioned Stimulus (Meat)
Unconditioned Response (Salivation)
Conditioned Stimulus (Bell)
No Response
During Conditioning
Unconditioned Stimulus (Meat)
Conditioned Stimulus (Bell)
Unconditioned Response (Salivation)
After Conditioning
Conditioned Stimulus (Bell)
Unconditioned Stimulus (Meat)
B. OPERANT CONDITIONING
(BEHAVIOUR MODIFICATION)
• [Link] – Voluntary/learned behaviour
• Learning through consequence of behaviour
• Behaviour produces effects
• Law of effect
PROCESS
Stimulus
Response
Consequences
Future Response
BEHAVIOUR MODIFICATION
Identification of critical behaviour
Measurement of behaviour
Functional analysis of behaviour
Development of a change strategy
Evaluation for performance improvement
C. COGNITIVE LEARNING
• Outcome of deliberate thinking
• Based on intuition, known facts
• Responding in a goal oriented manner
• Experiments by Tolman –
Rats run through complicated maze
towards their goal of food
Develop expectations at every choice
Expect certain cognitive cues in relation
to choice
Relationship between cues & expectancy
lead to goal
D. SOCIAL LEARNING
• Vicarous learning/modelling - Observation
• Integrates cognitive & operant approaches
• Imitation, discipline, self – control, inner
• desire to acquire knowledge/skills
• Irrespective of external rewards or
concequences
• Role Model – parents, teachers, manager, co-
worker, etc.
THANK YOU