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Top Indian Brands 2019-2020 Analysis

The document discusses key points about Interbrand, a leading global brand consultancy firm, and their work evaluating brands. It highlights that Interbrand has been evaluating brands for over 40 years and their methods are now commonplace. It also discusses how Interbrand provides proprietary data and analysis to help clients and comment on brands. Additionally, the document summarizes some of Interbrand's findings on the top Indian brands in 2019-2020, noting that TCS continues to help Tata be India's most valuable brand while Reliance grows rapidly challenging others.

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Srikant Kapoor
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75 views16 pages

Top Indian Brands 2019-2020 Analysis

The document discusses key points about Interbrand, a leading global brand consultancy firm, and their work evaluating brands. It highlights that Interbrand has been evaluating brands for over 40 years and their methods are now commonplace. It also discusses how Interbrand provides proprietary data and analysis to help clients and comment on brands. Additionally, the document summarizes some of Interbrand's findings on the top Indian brands in 2019-2020, noting that TCS continues to help Tata be India's most valuable brand while Reliance grows rapidly challenging others.

Uploaded by

Srikant Kapoor
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Brand Magic!

Presented by: Prof. Srikant Kapoor


Amity Global Business School,Chennai
Introduction- INTERBRAND

• Interbrand has been the world’s leading brand consultancy, for over 40 years - having
pioneered iconic work and forged many of the brand building tools that are now
commonplace.

• Importantly, Interbrand finds reference in Philip Kotler,Marketing Management 15 edition!

• Best Global Brands valuation and award-winning Brandchannel news site, providing
proprietary data for our role as client partner and commentator. We have published 18 books
on brand.
Crafting Brand Positioning

• Share of the Mind: %Customers, “Name the First


company that comes to mind in this industry”
Vs.
 Share of the Heart: %Customers, “Name the
company from which you prefer to buy the product”
Top 10/40 INDIAN Brands 2019 - 2020 Interbrand
Indian Brand Trends
• TCS continues helping Tata stay India’s most valuable brand
• JIO helps Reliance to grow as the challenger
• Airtel loses 13% Brand Value simultaneously
• Automotive sector in top growth gear
• Retail finally makes its presence felt with Big Bazaar and
DMart joining Tanishq
• Tanishq, Royal Enfield, Kotak, Bajaj Auto, Ashok Leyland and
Britannia the fastest growing
• New Entrants Big Bazaar, D Mart and Nerolac

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