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Cult Fitness: New Product Development

Cure.fit is a preventative healthcare company in India that operates fitness centers, an online food delivery service, digital health services, and mental wellness centers, with the goal of making health and fitness accessible to people. Due to the closure of exercise facilities during COVID-19, Cure.fit is exploring new online and at-home product offerings that can help people stay active, eat healthy, access doctors, and maintain mental wellness while social distancing. Some proposed solutions include live online exercise classes, nutrition guidance from dieticians, telehealth consultations with doctors, and tools to track workout progress.

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Rohan Coelho
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703 views9 pages

Cult Fitness: New Product Development

Cure.fit is a preventative healthcare company in India that operates fitness centers, an online food delivery service, digital health services, and mental wellness centers, with the goal of making health and fitness accessible to people. Due to the closure of exercise facilities during COVID-19, Cure.fit is exploring new online and at-home product offerings that can help people stay active, eat healthy, access doctors, and maintain mental wellness while social distancing. Some proposed solutions include live online exercise classes, nutrition guidance from dieticians, telehealth consultations with doctors, and tools to track workout progress.

Uploaded by

Rohan Coelho
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

C U LT

FITNESS
NEW PRODUCT
DEVELOPMENT
Company Background
Cure.fit ( (CureFit Healthcare Pvt. Ltd) is a preventive and curative healthcare & fitness company
headquartered in Bengaluru, India

Founded July 1, 2016 Revenue (FY18) - ₹346 Employees ~5,000 Valuation (‘19) - $575 M
M

Cult.fit Eat.fit is an online Cure.fit provides Mind.fit is a chain


is a chain of group food ordering and doctor consultations of mental fitness
workout fitness centers delivery platform and full-body checkup centers that
-Bengaluru, Hyderabad, that delivers daily at its health center with comprises Yoga and
Delhi and Gurugram health meals Pharmacy & Meditation as its
Diagnostics facility primary offerings
Issue
Need Gap Analysis?

Closure of Exercise Fat Gain


Facilities

Poor Health Risk of Covid 19

Lower Immunity
Possible Solutions

Yoga and Home


Housework
Exercises

Online Fitness Outdoor Exercise


Routines with Precautions
Cult Online

Live Exercise Healthy Eating


Classes

Mental Fitness Solutions Exercise in Groups

Doctors Consultation Live Feedback


Product Features and Needs – Bringing Home
Services
Healthy Recipes Dietician Doctors and Pathology

Idea :Making Healthy and Idea: Provide dietary Idea: Provide basic on call
nutritious food due to advice to people suddenly consultations and safe
inability to procure rom who have a very different diagnostics to people with
outside set of ingredients and minimum contact and social
foods to manage with distancing
Need Satisfied :
To keep Healthy while Need Satisfied : Need Satisfied :
enjoying foods which Mental satisfaction that Safety from other patients
cannot be procured from one is having a healthy diet who maybe Covid Infected
external vendors to keep weight in check and also come to the doctors
and immunity up clinic or testing lab
Product Features and Needs – Personal Presence

Fit Squad Counselling Energy Meter

Idea :Perform live classes Idea: Provide counselling Idea: Through Image
together and achieve confidentially over an processing , users are given
milestones online platform assessment of how well they
are doing their workout
Need Satisfied : Need Satisfied :
Sense of collective Human company, release Need Satisfied : Live
belonging while exercising from loneliness , mental feedback and assessment
for greater motivation peace
THANK
YOU
NEW PRODUCT
DEVELOPMENT

C U L T F I T N E S S N E W P R O D U C T D E V E L O P M E N T
Company Background Cult.fit is a chain of group workout fitness centers -Bengaluru, Hyderabad, Delhi and Gurugram Eat.fit
Issue
Need Gap Analysis? Closure of Exercise Facilities Fat Gain Lower Immunity Poor Health Risk of Covid 19
Possible Solutions Yoga and Home Exercises Online Fitness Routines Housework Outdoor Exercise with Precautions
Cult Online Doctors Consultation Mental Fitness Solutions Live Exercise Classes Healthy Eating Exercise in Groups Live Feed
Product Features and Needs – Bringing Home Services Healthy Recipes Idea :Making Healthy and nutritious food due to inabil
Product Features and Needs – Personal Presence Fit Squad Idea :Perform live classes together and achieve milestones Need Sa
T H A N K Y O U N E W P R O D U C T D E V E L O P M E N T

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