Abhinanda Ghosh (19PGPM001)
Group - 7 Neha Basu (19PGPM035)
Rishap Jindal (19PGPM050)
Rudra Prasad Panda (19PGPM054)
The Execution Trap
ROGER MARTIN
Summary
• The success of a strategy depends on efficient execution. So it's
no surprise that when a strategy fails, the reason cited is usually
poor execution.
• But this view of strategy and execution relies on a false
metaphor(Choiceless doer model) in which senior management is
a choosing brain while those in the rest of the company are
choiceless arms and legs that merely carry out the brain's
bidding. The approach does damage to the corporation because it
alienates the people working for it.
• A better metaphor for strategy is a white-water river, in which
choices cascade from its source in the mountains (the
corporation) to its mouth (the rest of the organization).
Summary
• Executives at the top make the broader choices
involving long-term investments while empowering
employees toward the bottom to make more
concrete, day-to-day decisions that directly
influence customer service and satisfaction..
• Frontline employees has the responsibility of entire
execution. So its necessary that top management
should make them feel as the integral part of the
company.
The Choice Cascade Model
• In this model senior managers empower the workers by allowing
them to use their best judgement in the day to day encounters.
• In this model frontline worker can make their own choice how to
deal with situation which gives best result.
• At each level choice maker help the employee to make better
choices in four specific way:
Explain the choice that has made and rationale for it.
Explicitly identify the next downstream choice.
Assist in making downstream choice as needed.
Commit to revisiting and modifying the choice based on
downstream feedback.
Three Keys to Effective Execution
By Melissa Raffoni
Introduction
“When things haven’t gone as planned, it’s
often because the process wasn’t well defined,
we missed a step, or we didn’t follow a specific
sequence,”
-- Gordon
Woodfall, former president and general
manager of Waltham, Mass. – based Thermo
KeyTek (now Thermo Fisher Scientific).
Three Keys of Effective Execution
Communicate the key points
Develop Tracking Systems that Facilitate
Problem Solving
Set up Formal Reviews
Communicate the key points
Distill the strategic plan down to its most
crucial points, and focus on communicating
those.
Develop Tracking Systems that Facilitate
Problem Solving
“The companies that differentiate
themselves from the competition, develop
measures and other tracking tools not only
for planning, but for the execution phase
as well.”
-- Woodfall
Set up Formal Reviews
Be specific about your meeting structures-
in particular, how often you plan to meet
and what the agenda will be.
HARVARD BUSINESS REVIEW.
ARTICLE STRATEGY
Stop Distinguishing Between Execution and Strategy.
What is Strategy?
• Planning for Contingencies
• Creates Sustainable Competitive
Advantages
• Strategy has to be on a Timeline
• An organization is a going concern
• Strategy can be just results
Article Strategy :DILEMMA
• Strategy is execution
• Strategy is a part of execution
• Strategy more important than execution
or vise versa
• Examples
THANK YOU