1.

Which of the following market pertains

to the people who have not yet purchased
the product but are considering it

Target market user

Prospects
Existing customer
 The entrepreneur will choose
one or two possible products he
may venture.

Opportunity seeking
Opportunity Screening
Opportunity seizing
 3. The entrepreneur discovers
possible products he may venture.

Opportunity seeking
Opportunity Screening
Opportunity seizing
What is the method to make your product
or service in a way that is different than
other competitors’ marketing strategies?

Value proposition
USP
Marketing Strategy
5. Which of the following
explains the (?) sign?

Losing ZOne
Winning Zone
Risky ZOne
 What is an analysis or statement of the
combination of good and services offered by a
company to its customer in exchange for
payment?

Value proposition
USP
Marketing Strategy
 Which of the following are the people who buy the
products and services companies offer and they buy goods
and services to satisfy economic wants and needs?

Creditor
Target market
Customer
8. It is the individuals or companies that are
interested in a particular product or service
and are willing and able to pay for it.

Creditor
Target market
Customer
What are data that describe a group of people in
terms of their age, marital status, family size,
ethnicity, gender, profession, education, and
income?

psychographics
demographics
physiographics
Statement of assertion that must be proven in a
subsequent research work. It may be true or not
depending on the result of the gathered data.

HYPOTHESIS
DATA
RESEARCH
What type of research simply describes the present
condition or status that is happening in the
business environment relative to the study
conducted.

Exploratory research
Descriptive research
Causal research
 12. What type of data is being implied in
these examples; perception of the customer,
name of the tribes and ideas of the people?

Qualitative data
Quantitative data
No data
 What research data sources by the
entrepreneur from the city information
office, barangay hall, or even internet?

Primary data
secondary data
tertiary data
 They equate high price with high
quality, inversely, low price with low
quality, regardless of the brand.

SIMPLE
COMPLEX
BRAND-SENSITIVE
PRICE-SENSITIVE
 15. Manang Joy will buy a product
whichever the price is low. What buying
behavior is manifested in this scenario?

SIMPLE
COMPLEX
BRAND-SENSITIVE
PRICE-SENSITIVE
What psychological pricing is being used where
products are sold at a lower price in a limited
temporary period like midnight sale, Christmas
sale, or anniversary sale?
Odd-even pricing
Prestige pricing
Promotional pricing
17. What pricing model is being used
when product sells at a lower price
for the first time?

Price-skimming approach
Price-penetration approach
Promotional approach
 18. These include the need of friends,
acceptance, love or belonging, which are all
viewed from the perspective of social groups.

Self-esteem needs
Social needs
Safety needs
 The problems and negative perception about one product
will not affect the other brand. The consumers may not even
be aware that the different products are produced by the
same business. What branding strategy is being implied?

Umbrella brand approach

House brand approach
Line extension approach
20. A questionnaire with corresponding
numerical weight. THAT HAS MORE
THAN 2 CHOICES

DICHOTOMOUS
MULTIPLE CHOICE
OPEN-ENDED
21. it is defined as a scientific investigation.
It involves the collection, presentation,
analysis, and interpretation of gathered data.

Hypothesis
Data
Research
those who are directly involved in the production, those
who promote the product, those who directly involved
in the sale of product. Are the individuals who are under
what P’s of marketing Mix?

Place
Position
People
refers to the things that a person must
have in order to survive. These include
clothes, foods and shelter among others.

Needs
Wants
Desire
24. What sampling would you use if
you want to have a fair, equity and
equal distribution?

SIMPLE-RANDOM
CLUSTER
STRATIFIED
SYSTEMATIC
25. This behavior of Filipino consumers
is usually manifested when they are
buying expensive goods.

SIMPLE
COMPLEX
BRAND-SENSITIVE
PRICE-SENSITIVE
PASS YOUR PAPER IN A COUNT OF 10

• LATE PAPERS WILL HAVE DEDUCTIONS

1. Which of the following market pertains
to the people who have not yet purchased
the product but are considering it

Target market user

Prospects
Existing customer
 The entrepreneur will choose
one or two possible products he
may venture.

Opportunity seeking
Opportunity Screening
Opportunity seizing
 3. The entrepreneur discovers
possible products he may venture.

Opportunity seeking
Opportunity Screening
Opportunity seizing
What is the method to make your product
or service in a way that is different than
other competitors’ marketing strategies?

Value proposition
USP
Marketing Strategy
5. Which of the following
explains the (?) sign?

Losing ZOne
Winning Zone
Risky ZOne
 What is an analysis or statement of the
combination of good and services offered by a
company to its customer in exchange for
payment?

Value proposition
USP
Marketing Strategy
 Which of the following are the people who buy the
products and services companies offer and they buy goods
and services to satisfy economic wants and needs?

Creditor
Target market
Customer
8. It is the individuals or companies that are
interested in a particular product or service
and are willing and able to pay for it.

Creditor
Target market
Customer
What are data that describe a group of people in
terms of their age, marital status, family size,
ethnicity, gender, profession, education, and
income?

psychographics
demographics
physiographics
Statement of assertion that must be proven in a
subsequent research work. It may be true or not
depending on the result of the gathered data.

HYPOTHESIS
DATA
RESEARCH
What type of research simply describes the present
condition or status that is happening in the
business environment relative to the study
conducted.

Exploratory research
Descriptive research
Causal research
 12. What type of data is being implied in
these examples; perception of the customer,
name of the tribes and ideas of the people?

Qualitative data
Quantitative data
No data
 What research data sources by the
entrepreneur from the city information
office, barangay hall, or even internet?

Primary data
secondary data
tertiary data
 They equate high price with high
quality, inversely, low price with low
quality, regardless of the brand.

SIMPLE
COMPLEX
BRAND-SENSITIVE
PRICE-SENSITIVE
 15. Manang Joy will buy a product
whichever the price is low. What buying
behavior is manifested in this scenario?

SIMPLE
COMPLEX
BRAND-SENSITIVE
PRICE-SENSITIVE
What psychological pricing is being used where
products are sold at a lower price in a limited
temporary period like midnight sale, Christmas
sale, or anniversary sale?
Odd-even pricing
Prestige pricing
Promotional pricing
17. What pricing model is being used
when product sells at a lower price
for the first time?

Price-skimming approach
Price-penetration approach
Promotional approach
 18. These include the need of friends,
acceptance, love or belonging, which are all
viewed from the perspective of this need.

Self-esteem needs
Social needs
Safety needs
 The problems and negative perception about one product
will not affect the other brand. The consumers may not even
be aware that the different products are produced by the
same business. What branding strategy is being implied?

Umbrella brand approach

House brand approach
Line extension approach
20. A questionnaire with corresponding
numerical weight. THAT HAS MORE
THAN 2 CHOICES

DICHOTOMOUS
MULTIPLE CHOICE
OPEN-ENDED
21. it is defined as a scientific investigation.
It involves the collection, presentation,
analysis, and interpretation of gathered data.

Hypothesis
Data
Research
those who are directly involved in the production, those
who promote the product, those who directly involved
in the sale of product. Are the individuals who are under
what P’s of marketing Mix?

Place
Position
People
refers to the things that a person must
have in order to survive. These include
clothes, foods and shelter among others.

Needs
Wants
Desire
24. What sampling would you use if
you want to have a fair, equity and
equal distribution?

SIMPLE-RANDOM
CLUSTER
STRATIFIED
SYSTEMATIC
25. This behavior of Filipino consumers
is usually manifested when they are
buying expensive goods.

SIMPLE
COMPLEX
BRAND-SENSITIVE
PRICE-SENSITIVE