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Social Media Strategy for Food Brands

This document summarizes the social media strategies of Starbucks and Tim Hortons. Starbucks has over 30 million Facebook likes and maintains accounts on Twitter, Instagram, LinkedIn, Pinterest and YouTube. Its strategy aims to increase engagement rates, maintain a cohesive aesthetic and improve transparency. Tim Hortons relies on its mobile app, website and social media platforms like Facebook, Twitter and Instagram to engage customers. Its goal is to increase customer engagement on these platforms. Key differences between the brands are their product offerings and unique buying experiences like name writing at Starbucks.

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Bhakti Patel
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94 views23 pages

Social Media Strategy for Food Brands

This document summarizes the social media strategies of Starbucks and Tim Hortons. Starbucks has over 30 million Facebook likes and maintains accounts on Twitter, Instagram, LinkedIn, Pinterest and YouTube. Its strategy aims to increase engagement rates, maintain a cohesive aesthetic and improve transparency. Tim Hortons relies on its mobile app, website and social media platforms like Facebook, Twitter and Instagram to engage customers. Its goal is to increase customer engagement on these platforms. Key differences between the brands are their product offerings and unique buying experiences like name writing at Starbucks.

Uploaded by

Bhakti Patel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

SOCIAL LISTENING ON FOOD AND

BEVRAGES

SUBMITTED TO: Miss Keren Khambhata


SUBMITTED BY: Bhakti Patel
Pooja Patel
Dhruv Patel
Raj Gundaria
Henisha Patel
Starbucks
30,072,429 likes * 146,710 talking about this * 5,100,552 were here

Food/Beverages
We are the premier roaster and retailer of specialty
Coffee in the world since 1971.
30
M
About Photos Likes
Post
The following social media strategy was
developed in order to account for the
business, operational, retail and
creative changes that are constantly
changing at Starbucks. It is an all
inclusive plan that will ultimately
accomplish 3 things: increase
Starbucks’ average engagement rate on
each channel, maintain a cohesive
aesthetic, and improve business
transparency. Because of this plan, the
                                                  

Post
Network Follower Average Average
Count Weekly Engagement
Activities Rate
Twitter 11.7M 9 post per 1%
week

Facebook 36,444,014 6 post per 4%


week

Instagram 11.5M 4 post per 4%


week

LinkedIn 725,374 2 post per 0%


week
                                                      

Post
● 37.32 million Facebook likes
● 6.56 million Twitter followers
● 2.98 million Instagram fans
● 2.86 million Google+ followers
● 160k Pinterest followers
● 32K YouTube subscribers
Tim Hortons
3,264,910 likes * 3,133,719 talking about this *
3,000,000 were here

We were founded in 1964, by hockey legend


Tim Horton and we’ve been serving Canadians
fresh coffee and baked goods for more than 50
3.2
years.
M
About Photos Likes
The goal of this social media strategy is
to increase customer engagement on
social media platform including
facebook,twitter and instagram
Digital
Platforms
Tim Hortons relies on digital platforms such
as its mobile app,company website,and four
social media platforms to engage with their
current customers.
Difference
[Link] differences: Starbucks provides customers Frappuccino, latte, and mocha
with various flavors. The flavors change regularly based on seasonal changes or
festivals. Compared to Starbucks and the other coffee shops like Blenz or McCafe,
Tim Hortons is much more  Canadian. This is because it provides special Ice-
Cappuccino and other beverages. Despite these, it also provides TimBits, Donuts with
Maple syrup and other delicious snacks that can satisfy most Canadians’ taste.
[Link] buying experiences: When people make an order in Starbucks, they will
have their names written on the cups. However, other coffee shops in the
whole industry don’t do this since they focus on providing efficient services to
customers.
Thank You

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