Impression Management Guide
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Ruchi AryaImpression Management Guide
Uploaded by
Ruchi AryaIMPRESSION MANAGEMENT
“Efforts to produce favorable first
impressions on others.”
BY AP RUCHI ARYA
Impression
management
“The process of portraying
yourself to others in a
manner that creates a
desired impression.
Impression Management is
the goal-directed activity of
controlling and regulating
information in order to
influence the impressions
formed by an audience.”
TWO TYPES OF
IMPRESSION
MANAGEMENT
Positive
Impression
Management
Negative
IMPRESSION MANAGEMENT STRATEGIES
Ingratiation
Deliberate effort to
make a favorable
impression, often
through flattery.
Self-Promotion
Efforts to make
yourself appear to
be more
competent.
IMPRESSION MANAGEMENT STRATEGIES
Intimidation
Communicating an
ability and
inclination to
provide negative
outcomes to others.
Exemplification
Creating an
impression of moral
superiority and
integrity.
IMPRESSION MANAGEMENT STRATEGIES
esty San
d db
Mo g an f Cre a
t in on o and atin gging
a im
i
Cre ress abl
e pres g an
p e b ei
ng sion o
y
im ng lik nt b
i e
be pet ting ents. but
r
help f
com ersta ishm stro ally less,
e
d
un omp
l ng. be i
ng
ac c
Supplication
Creating an
impression of
being helpless,
needy, weak,
and dependent.
What Happens When the Strategy
Doesn’t Work?
Embarrassment
You become self –
conscious and feel
awkward and shame
Self handicapping
A self-presentation strategy in
which a person creates obstacles
for his or her own performance.
To excuse failure.
IMPRESSION
FORMATION
Person Perception
Approaches that look at
the way we assess a
person’s traits and form
an overall impression.
Attribution
Approaches that look
at the way we attempt
to understand our own
and others’ behavior.
5 THINGS YOU NEED TO FACE THE WORLD
CONFIDENCE
A PERSONAL BRAND
(WHAT DO YOU
WANT THE WORLD
5 THINGS YOU NEED TO FACE THE WORLD
transfera
ble skills /
experienc
e
A WINNING IMAGE
REMEMBER
“YOU NEVER GET THE SECOND CHANCE TO MAKE
THE FIRST IMPRESSTION”
THANKS !!
