REPORT ON
UBER
Submitted to: Submitted by :
[Link] Kesarwani Som Agrwal
Bcom (H)-B
A7004617059
5th sem
• Founded in 2009 COMPANY PROFILE
• Uber is a company that provides a mobile application connecting passengers with drivers for hire.
• Active in 57 countries 300 cities
• The Company’s application enables users to arrange and schedule transportation and services with third-party
providers.
• Uber connects riders with transportation providers at a variety of price-points in cities around the world.
• Different offerings: determined on comfort, style, time, user experience, options and convenience.
• Network connecting passengers with drivers through a phone application.
• Growth strategy : R&D acquisition.
• Formerly called- Uber Cab (2009–2011)
• Type-Privately held company
• Industry-Transportation Delivery (commerce)
• Headquarters-San Francisco, California
Objectives
• Create the world's biggest taxi network, connecting riders with safe,
reliable, convenient transportation providers at a variety of price-points in
cities around the world.
• 2: Create the world's biggest P2P logistics platform, allowing anyone to
either request or provide physical delivery of a myriad of goods &
services (In-progress)
MARKET RESEARCH
Certain aspects of the marketing strategy will require market research
– Uber will closely monitor its many social media handles, and gauge popularity based
on views, comments, likes, re- tweets, and favorites.
– With the refer a friend promotional piece, first time users will gain a free ride and give
a free ride to a friend. With this, Uber will be looking for quantitative data based on how
many new customers are introduced based on the promotion, and how many users create
accounts.
– It’s important to determine how many people signed up only to take advantage of the
free ride, and how many people went on to use Uber for future means of transportation.
4P’S
• Product
Uber is a service company and it does not sell products. The global transportation technology company has
clear advantages over regular taxi. These include clear overview of pricing prior to booking, one-tap rides,
follow drivers on map, cashless convenience and fare splitting, as well as feedback options.
• Place
Despite being active in more than 760 cities, Uber does not have too many offices due to network nature of
its business model. Anyone can become a customer at any time, simply by downloading Uber app. The
five top countries where the ride-hailing giant is the most active are US, Brazil, China, Mexico and India.
• Price
Uber pricing strategy can be described as geographical pricing. The cost of riding with the company
depends on three factors – a base rate, rate for estimated time and distance and the demand for rides in that
area.
• Promotion
Uber offer special promotions to provide discounts on rides to riders. To apply a promotional discount to a
trip's fare, enter the promo code anytime before or during your trip.
Competitors
• This company was founded in the year 2008 and has its headquarters in San
[Link] has around 12,000 employees and revenue from sales was
estimated to be around 6.5 billion dollars by the end of 2016. As one of the
companies that have shaped the taxi business around the world, Uber
receives both direct and indirect competition
Biggest competitor of uber in india
• This is an Indian transport company operating under the name
‘Ola’. It was founded in the year 2010 in Mumbai but currently
has its headquarters in Bangalore. By the end of the year 2015,
Ola’s Value was over 5 billion dollars and its revenue estimated
to be close to150 million dollars.
• The company has now expanded to over 600,000 vehicle networks in more
than 110 cities. Its services range from economic to luxury travels and can be
booked through a mobile App. With around 150,000 bookings a day, Ola has
a majority market share in India of over 60% and is currently investing in
Artificial intelligence (A.I) technology so as to ward off competition in its
Indian 12 billion markets from the American Firm Uber. Because it
understands the Indian market much better then Uber, Ola is one the top
Uber competitors in India
competitor
SWOT ANALYSIS
STRENGTHS
• Technological Advantage Affordable transportation options
WEAKNESSES
• Lack of relationship with drivers
OPPORTUNITIES
• Ability to expand to new cities and countries Low gas prices High employment rates
THREATS
• Copycat competitors Federal regulation
BUSSINES MODEL
• The Taxi Driver - Anyone with a driving license and a car can apply for an Uber driver in any
Uber covered cities. This provides a steady income to anyone with a car without additional hazard
or investment.
• The Passenger - Registered Uber users download the Uber app to their phones and if they need a
taxi, they call a taxi via the Uber app. They can also track the taxi on their phone as it approaches.
This service is convenient for the passengers, provides them relatively low cost comfortable
service.
• Fare and Payment - Uber set the [Link] fare is based on car type, distance and peak hour.
Payment is secure because passengers pay only via credit card using Uber app..
• Future Growth – At present, Uber doesn’t own any taxi and because of that Uber can show a
higher amount of its earnings as profits. Uber needs to invest in research and development for
future growth. Growth opportunities for Uber is vast, it already covers 300 cities in 55 countries
and will progress to dozens of new cities within a year
CHALLENGES
ISSUES SOLUTION
• Driver/ Passenger information, GPS following
Trust and safety issues rides.
• Alleged (sexual assaults) • Background checks ,identification of new
• Alleged (kidnapping) technologies
LEGAL ISSUES
• Insurance coverage for accidents • Uber car insurance coverage foe uberX
• Regulatory law- illegal taxi operation? • App’s term and conditions .
• Conforming to the law.
