ACCRA TECHNICAL UNIVERSITY

SCHOOL OF APPLIED ART

FASHION DESIGN AND TEXTILES
ENTREPRENEURSHIP

BUSINESS PLAN
 GROUP 2 MEMBERS
NAME INDEX NUMBER
HAMZA KROBO-EDUSEI 01172299D
MERCY OSEI 01170621D
EMMANUEL FIANU 01174304D
FAUSTINA MENSAH 01170203D
ABDUL FATTAH LARTEY 01170490D
GEORGINA AKAYIRE 01163980D
AWUDU HUDU 01175111D
ADARKWAH EVA NYANTEKYIWAA 01173960D
SHIRLEY OTOO 01173617D
AWITTY JOSEPHINE AMI 01171045D
 TABLET OF CONTENT
I. INTRODUCTORY PAGE
II. EXECUTIVE SUMMARY
III. INDUSTRY ANALYSIS
IV. DESCRIPTION OF VENTURE
V. PRODUCTION PLAN
VI. MARKETING PLAN
VII. ORGANIZATIONAL PLAN
[Link] OF RISK
IX. FINANCIAL PLAN
X. APPENDIX (contains backup materials)
 I. INTRODUCTORY PAGE
A. The name of the business is Nitch
Kaneshie Ashikotey close street
P . O Box 153
Kaneshie, Accra
(+233 242 911 5539)

B. Marketing director: Abdul Fattah (0543540533)

Production manager: Josephine (0546230582)
Financial controller: Hamza (0555212025)
Managing Director: Faustina (0552596972)
Production Style: Eva (
Quality control: Georgina (0240790727)
Designer: Emmanuel (
C. This business is about producing fashion product called Yoga
Pants made with different tie dye styles. The product is mainly for
children, adults of different sizes. They are in different designs.
This business is to target the children and the youth, and the out
going people who are mostly found in the area or communities
such as east legon, mcharthy hill, and other residential areas.

D. In this business, the capital required for is GH¢5000.00 which

will be an individual contribution from the partners. The capital
will be spent on the materials such as the dyes, fabric, tools,
equipment, administrative works, renting, the shop and furnishing
of the shop.

E. State of confidentiality: this business is registered in the name

of Nitch and it is confidential and must not be disclose to the
copyrighters.
 III. INDUSTRY ANALYSIS
A. Future outlook and trends:
Over the years people wear tie dye, batik, angelina tops and turtered
jeans, but how it has faded off. Nitch is bringing back the tie dye yoga
pant into the system looking at the trend back then it was the foreigners
who pertronise the africa print product s. looking at the future a change
will into the designing sector to attract the indigens. Initially people take
their works to the art center but Nitch will take it to a different level by
supplying it to boutiques, advertising the products on social media,
dispatch delivery as well.
B. Analysis of competitors:
Most yoga pant in the fashion industry are made with various fabrics like
cotton fabric ,streachy fabrics and tie dye fabrics but what makes nitch
wear different from the yoga industry is the use of other accessories like
beading, rinks of different sizes and designs. The nitch yoga wear also
design shores, trousers in different age groups.
C. Market segmentation:
Our market target is based on children , youth and adult,
especially the youth in areas like Osu , east legon, dansoma
and university campus. The business has taken extra effort to
look at each group to see what fits them good especially for
kids. We design shorts and with the youth design trousers for
adults.
D. Industry forecasts:
There will be growth in the industry and people will be
patronising Nitch products. Nitch is taking it to another level
by producing fun wears and sporty wear which will attract the
youth to patronise them
 IV. Description of Venture
A. Product(s)
Yoga pant is made of cotton fabric which is dyed with a VAT dye.

B. Size of business:
The size of building is which contains front desk textile production room,
finishing and packaging room for delivery.

C. Office equipment and personnel

The equipment needed in the office are basin for dying , industrial machine,
knitting machine, iron , cutting table, scissors, threads. The building is an old
building owned by one of the partners which has some equipment like the basins
and the tools for mixing the dyes.
The location for the business is a good location because most travelers pass
through that vicinity and it is a developed community with a lot of people around.
The personnel needed in the business are the fabric design personnel, production
personnel, quality control personnel and the furnishing personnel and marketing
and distribution personnel . Aside the money contributed some personnel in the
business provided few equipment such as sewing machine and knitting machine
.the production manager brought a sewing machine and the PRO also brought a
knitting machine to start the business.
I. Marketing manager
Abdul Fattah Lartey is the marketing. The duties of marketing manager is to
market for the company and activities within the marketing department.
Developing the market strategy for the company in line with company
objectives. Coordinating marketing compaigns with sales activities. Marketing
managers are responsible for developing, implementing and executing strategy
marketing plans for an entire organization in order to attract potential
customers and retain existing ones
II. General manager:
Faustina Mensah is the general manager . General managing is a task with over
seeing daily business activities, improving overall business funcions, training
heads of department, managing budgets developing strategic plans. Creating
policies and communicating business goals. The general manager ought to
possess these skills to enable him or hers to perform their duties which are
planning, communications, decision making which all helps him or her rounds
duties .
III. Financial manager:
Hamza krobo Edusei is the financial manger. The typical duties of the financial
manager include reviewing financial reports, monitoring accounts and financial
forecasts. Financial managers also markets for business opportunties such as
expansion.
IV. Production manager:
Josephine Awitty Ami is the production manager who is
responsible for coordinating activities of workers engaged in
the clothing industry such cutting, sewing, pressing, finishing
and packaging. She also plan and monitor production to
ensure that delivery date are met.
V. Fashion stylist:
Eva Nyantekyiwaa is the fashion stylist in the venture. She
choose and coordinate outfit for models. She also gives
advice on new fashion trends, clothing, styles, colours and
make-ups.
VI. Quality control:
Georgina Akayire is the quality control in the business. She
practice right from the initial stage of quality of fabric, fabric
construction, colour, surface design and the finished garment.
 V. Production plan
A. Manufacturing process are done by the partners of the
business
Dying process

Production process

Quality control

Dispatch riders
 C. Equipment needed:
Equipment needed for the manufacturing process are
• Industrial swing machine
• Knitting machine
And also the raw materials needed for manufacturing are
• Dyes
• Fabric (calico)

D. Names of suppliers of raw materials

There are places where the raw materials such as the fabric, VAT
dyes and caustic soda can be bought and the places are
Jenn enterprise who deals in individual chemicals such as reactive
dyes, caustic soda, wax, sodium hydrosulphite, calico. The
suppliers address is
P.O Box KD 116
Kanda- Accra
0208180191/0244656192
 VI. Marketing Plan
A. Pricing:
price is affordable in the sense, that the cost of the pants in
the market is 35gh but nitch pants are going for this prices.
PRODUCT PRICE
Yoga/harem pants for ladies GH ¢ 40.00 each
Yoga/harem pants for gents GH ¢ 70.00 each
Yoga/harem pants for children GH ¢ 30.00 each

B. Distribution:
After production of the various pants they will be stored at
the company’s shop for distribution. It will therefore be
distributed through the various channels such as the market,
institution, boutique, beaches to advertise.
C. Promotion:
In promoting our product they will be diplayed on our
social media handles such as facebook, twitter, instagram,
whatsapp. Discount will be given to retailers and
individual customer who purchase more than 5 pieces of
the product.

D. Product forecasts:
In future nitch is looking forward to start producing tie
dye product in different designs such as school bags,
bridal bags etc.

E. Controls:
Credit facilities will be allowed on agreed terms of
payment.
 VII. Organizational plan
A. Form of ownership: Nitch is a partnership venture and the
partners are
B. Names Positions
Abdul Fattah lartey Marketing director
Awitty Josephine Ami Production manager
Hamza Krobo Financial controller
Faustina Mensah Managing Director
Eva Nyantekyiwaa Production Style
Georgina Akayire Quality control
Emmanuel Fianu Designer
C. Authority of principals:
Terms of the agreement in the venture are
• If trade secrets are reveled by an individual, then the individual
can be sued.
• Partners contributed equal amount to start the venture, therefore
every member is entitled to equal profit
E. Management team background:
• The managing director is in the name of Faustina Mensah. She is
26 yeas of age and she lives in accra. She has 3years of teaching
experience that made her qualified for the position.
Production manager: this position is in the hands of Josephine Awitty
Ami. She is 26years of age and stays at Nungua in Accra. Shen has
3years experience in producing garment which makes her qualify for
the position.
• Designer: Emmanuel Fianu and Eva Nyantekyiwaa are in the
position of designing. Emmanuel has 5years working experience in
the field and Eva has 8years working experience which made them
qualified for the position.
Financial controller: Hamzais the finacial controller of the venture
who has a financial background and having worked with a
microfinance for a year.
• Marketing director: Abdul Fattah Lartey is in the position of
marketing. He has been in the marketing field with star assurance
for 5years as a Director Sales Officer. That makes him qualify for
the position.
 VIII. Assessment of Risk
A. Evaluate weakness of business
 Anticipating of failure of the venture with notable
wickness like financial risk and natural disaster.
B. New technologies:
Research on new technologies to upgrade the
machines in the business
C. Contingency plans:
The venture is insured to cover any unforseen
environment risk. With financial risk, the venture will
be sold to set up another business.
 IX. Financial plan
The following sections outline are our financial plan:
• Required cost of start-up
• Profit and loss
• Cash flow statement
• Balance sheet

START UP COST
Start-up Express Amount
GHC
Sewing machine 2800
Sewing kits 150
Fabrics 1200
Beads 450
Graphics 100
Rent 150
Other Expenses 100
Total start-up cost 4950
Projections
projected profit and loss
The profit and loss demonstrated made increse in revenue over the three expected years
with adjustments for illustration.
 PRO FORMA PROFIT AND LOSS
PRO FORMA PROFIT AND LOSS YEAR 1 YEAR 2 YEAR 3
INCOME GHC GHC GHC
SALES 58500 61425 64429
Cost of Sales 30000 31400 32600
Gross Profit 28500 30025 31829
EXPENSES
Production Expenses 5000 5510 6000
Selling and Distribution 3000 3200 3800
Marketing 500 380 300
Administration Expenses 2500 3000 3500
Rent 900 950 1000
Other Expenses 500 430 520
Total Expenses 12400 13470 15120
Net Profit 16100 16455 1670
 FINANCIAL ANALYSIS
CASH FLOW STATEMENT FOR THE YEAR ENDING, 31/12/2020
GHC GHC GHC
Cash flow from operating activities
Profit 16100
Depreciation 45
Net cash flow from operation activities 16145
Cash flow from investing activities
Acquisition of Initial assets -400
Acquisition of Additional Assets -5000
Net cash flow from investment activities -5400
Cash flow from financing activities
Net movement in cash 10745
Cash at beginning of the year 1000
Cash at year end 9745
 PRO FORMA BALANCE SHEET
BALANCE SHEET AS AT 31/12/2020
ASSESTS GHC GHC
FIXED ASSETS
INITIAL FIXED ASSETS 400
ADDITIONAL FIXED ASSETS 5000
TOTAL FIXED ASSETS 5400

CURRENT ASSETS 11700

TOTAL ASSETS 17100
FINANCED BY;
CAPITAL 1000
NET PROFIT 16100
17100