PRESENTATION ON
ITC LIMITED, FOOD DIVISION
FAST MOVING CONSUMER GOODS
Guided by, Presented by,
Mr. KARTHIKEYAN S RAKESH S K
Assistant Professor 710018631046
Department of Management Studies II – MBA ‘B’
Anna University Regional Campus Anna University Regional Campus
INTRODUCTION TO FMCG
FMCG are typically low value products with a regular high turnover of product.
Because of likelihood of bulk sales, they are very profitable.
The FMCG industry previously was not attractive from investor’s point of view.
The FMCG sector are the 4th largest sector in the Indian Economy.
There are three main segments in the sector-
a) Food and Beverages which accounts to 19% .
b) Healthcare which accounts to 31% and Household.
c) Personal Care accounts for the remaining 50 percent.
The FMCG sector is highly competitive.
More than 50 per cent of the total revenues of FMCG companies come from products worth Rs 10 or less.
OBJECTIVES
To understand the concept of FMCG.
To present an overview Indian FMCG sector.
To study the growth of Indian FMCG sector.
To critically analyze Indian FMCG sector.
COMPANY PROFILE
“ITC LIMITED” is an Indian Multi-national Conglomerate company headquartered in Calcutta.
ITC LIMITED established in 1910 as “Imperial Tobacco Company of India Limited” and the company was renamed as “India Tobacco
Company” in 1970 and again to “I.T.C LIMITED” in 1974.
Within a short period of time, ITC developed many brands.
This growth has been rated by a Nielson Report to be the fastest.
ITC is the only enterprise in the world to be carbon-positive, water-positive, and solid waste recycling positive.
ITC Limited, ICML plant in Trichy was announced by our former Chief Minister Dr. J JAYALALITHA in the Global Investors meet held at
Chennai.
This plant focus on manufacturing of FMCG through Integrated Consumer goods Manufacturing and Logistics (ICML).
ITC's uncompromising commitment to the health and safety of its consumers.
ITC's PORTFOLIO FOR FOOD PRODUCTS
Offers new products that meets the aspiration of the changing consumer.
Offers food products with affordable and appropriate nutrition.
Offer food products with micro nutrient fortification.
Offers trans-fat free products.
Offers functional food products with focus on India specific metabolic disorder.
Follows the highest standard in nutrition labelling and reporting.
Collaborates with experts and institutions.
Ensure wide spread accessibility to healthy products through appropriate pricing and wide distribution.
Create and sustain R&D focus in development of new products and processes.
To drive reduction of sodium, sugar and fat in products.
CORPORATE STRATEGIES
Create multiple drivers of growth by developing a portfolio of world class businesses.
Continue to focus on the chosen portfolio of FMCG.
Benchmark the health of each business.
Ensure that each of its businesses are world class and internationally competitive.
Create distributed leadership within the organization.
Continuously strengthen and refine corporate governance process and systems.
MILESTONES
ITC has won the Golden Peacock Awards for 'Corporate Social Responsibility (Asia)' in 2007.
The Stockholm challenge 2006 for the E-Choupal initiative.
Best manufacturer of cigarettes for the year 2007 and 2008.
Achieve LEVEL 8 Certification on the International Quality Rating System.
Unit Kovai is certified as Green Go Platinum by CII, Godrej Green Building Centre in 2015.
The Business Today award for the best managed company in recognition of its outstanding initiatives in the consumer products segment.
HIERARCHY OF MANAGEMENT
BOARD OF DIRECTORS
REGIONAL MANAGERS
&
FACTORY MANAGERS
EXECUTIVES, SUPERVISORS
& WORKERS
VISION AND MISSION
VISION:
Sustain ITC’s position as one of India’s most valuable corporations through world class performance, creating growing value for the Indian
economy and the company’s stakeholders.
MISSION:
To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder
value.
CORE VALUES
TRUSTEESHIP:
As professional managers, we are conscious that ITC has been given to us in "trust" by all our stakeholders.
CUSTOMER FOCUS :
We are always customer focused and will deliver what the customer needs in terms of values, quality and satisfaction.
RESPECT FOR PEOPLE :
We are result oriented, setting high performance standards for ourselves as individuals and teams.
We will simultaneously respect and value people and uphold humanness and human dignity.
EXCELLENCE :
We do what is right, do it well and win. We will strive for excellence in whatever we do.
INNOVATION :
We will constantly pursue newer and better processes, products, services and management practices.
PRODUCTS OF ITC
FMCG, TRICHY
1. BINGO!
Market leader in Finger snacks.
2. YIPPEE!
It is the no.2 instant noodles in India.
3. AASHIRVAAD ATTA
India’s no.1 Atta brand, trusted by over 2.5cr people.
FUNCTIONAL DEPARTMENTS
FINANCE DEPARTMENT
HUMAN RESOURCE DEPARTMENT
PRODUCTION DEPARTMENT
MARKETING DEPARTMENT
ENVIRONMENTAL HEALTH AND SAFETY
CONCLUSION
The employees are considered to be an important asset for any kind of organization. The success of the business lies in the hands of
persons working in the organization. The employee satisfaction in all respects play a significant role in today’s situation.
Concentration and improvement in the area of welfare measures, healthy environment, motivational program, monetary benefits and
other requirements of the employees would make the business a success.
