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PEST Analysis Bench

Bench Marketing Company faces several challenges including high commercial rental costs, increased production costs due to subsidies for foreign companies, and rising material and labor costs. It also has to adapt to changing consumer preferences and compete with foreign brands while dealing with limitations in its clothing options for colder seasons. However, the company utilizes effective media campaigns to help address these technological factors.

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bushit ka
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8K views5 pages

PEST Analysis Bench

Bench Marketing Company faces several challenges including high commercial rental costs, increased production costs due to subsidies for foreign companies, and rising material and labor costs. It also has to adapt to changing consumer preferences and compete with foreign brands while dealing with limitations in its clothing options for colder seasons. However, the company utilizes effective media campaigns to help address these technological factors.

Uploaded by

bushit ka
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
  • PEST Overview
  • Political Factors
  • Economic Factors
  • Sociocultural Factors
  • Technological Factors

BENCH MARKETING COMPANY

BENCH MARKETING COMPANY

Political Factors
• High cost of renting commercial space in malls.
• Incentives and subsides enable the foreign
companies to make cheaper product due to
manufactoring costs.
BENCH MARKETING COMPANY

Economic Factors
• Increased prices for their products.
• Cost of production and operation.
• Prices of row materials result in increased production cost.
• High cost of Labor
BENCH MARKETING COMPANY

Sociocultural Factors
• Entry of foreign clothing brands.
• Often-changing consumption patterns of buyers.
• It has limited options with regard to clothing colder
season such as winter and fall.
BENCH MARKETING COMPANY

Technological Factors
• It has also employed a variety of effective media
campaigns on television, print media, and billboards.

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