Business model

Adhiraj Mukherjee (19020841101)

Ajit Jain (19020841104)
Arghyadeep Basu (19020841109)
Deepayan Ghosh (19020841118)
Rupam Biswas (19020841137)
Customer Manual
Labourers
segments

Underprivile Marginalised People

ged section of living Below
community Society Poverty Line

People
Lacking
knowledge
about
Hygiene
 Value Propositions
 What is the Problem:
 2 million children die of diseases - like diarrhea and pneumonia every year.
 Hospitality industry throws away billions of bars of gently used soap into landfills every single year which
has a negative impact on soil fertility and the environment at large.

 What are we offering: Our aim is to overcome the above problems by producing Recycled soaps from
left over soaps from various sources like households, hospitals, hotels etc.
 Soap - combined with hand washing education - is the most cost-effective health intervention available
today.
 Rural community is not only our customer base we educate the customer segments to produce these
soaps themselves and inculcate them in our workforce thereby providing a highly sustainable business
environment.
C
H Communication
Channels
Sales & Distribution Channels
• Education Programs

A • Hygiene Campaigns – Slums & Tribal

Areas
• Aanganwadi centres

N • Foundation Campaigns
• Organizations like NGOs/Orphanages

• Small shops in Tier2/Tier 3 cities &

N
• Health Campaigns
towns
• Trade Fairs
• Fair price shops
E • Primary Schools
• Medical clinics

L
S
Customer relationship

 “Product by YOU, with YOU, for YOU” • Comm

 Communities
 Co-creation Public
Product
Relations
 Dedicated Personal Assistance
 Switching Cost

Collaboration
 Key resources

Human Resources Assets

CEO • Infrastructure –
Production Facility
Office Employees On- Field Employees
Machinery

Human Resource Finance

• Technology
Production Manager Sales Manager
Manager Manager

Inducted Rural Trained Sales Inducted Rural

Employees Executives Sales Executive
 Key activities

 Research & Development

 Education Programs
 Hygiene Campaigns
 Soap Production
 Marketing
Key partnerships

 Hospitality Partners like Hotel chains which will provide us leftover soaps &
waste.
 Financial Partners like Banks, Venture Capitalists, NBFCs (Micro Finance)
which will provide us the necessary funds to setup and run the business.
 Operational Partners like charitable trusts, Information service providers
 Suppliers for other raw materials like oils and fragrances & packaging
materials
 Revenue streams

• Cost Effective compared to Competitors

• Product made indigenously, used indigenously
Value • Can be used for Domestic as well as Commercial Purposes

• Not just the product, additional benefits like welfare for the customer.
Current

• Hotels/Hospitals- Bulk Buying

• Shops- Reducing the middlemen- Selling Directly to Shops, Fair Priced Shops, Aanganwadi (retailing)
Proposal • On spot sales from the awareness campaigns
Cost structure
Fixed Cost Variable Cost

• Setup Cost • Supply Cost

• Rent • Staff Remuneration
• Transportation
• Packaging Materials
• Other Material Cost
• Distribution Cost
 Business model canvas
• Hospitality Partners like • Research & • Overcoming the • Communities.
• Manual Labourers.
Hotel chains which will Development knowledge gap • Co-creation.
• People living Below
provide us leftover soaps • Education Programs regarding the use of • Dedicated Personal.
Poverty Line.
& waste. • Hygiene Campaigns soap to clean Assistance.
• People Lacking
• Financial Partners like • Soap Production hands. • Switching Cost.
knowledge about
Banks, Venture • Marketing • Fostering
Hygiene.
Capitalists, NBFCs sustainability
• Underprivileged
(Micro Finance) which through recruiting
community.
will provide us the marginalized
necessary funds to setup people.
and run the business. • Green initiatives
• Operational Partners like Manual
throughLabourers
Recycling
• Human resources : • Communication
charitable trusts, soaps with minimal
employees • Channels.
Information service chemical usage.
• Assets : • Sales & Distribution
providers • Raising health
infrastructure, Channels.
• Suppliers for other raw standards in rural &
machinery,
materials like oils and semi urban India.
technology
fragrances & packaging
materials

• Fixed cost : Setup Cost, Rent. • Proposal : Hotels/Hospitals- Bulk Buying.

• Variable cost : Supply Cost, Staff • Shops- Reducing the middlemen- Selling Directly to Shops, Fair
Remuneration,Transportation, Packaging Materials, Other Priced Shops, Aanganwadi (retailing)
Material Cost,Distribution Cost • On spot sales from the awareness campaigns