Growth Potential of Fabindia
In
Indian Market
INDIAN DRESSING
Diversification in indian culture leads to different dressing sense
therefore there is no such national dress of india.
Northern region
More of muslim influence
Salwar kameez is prevelant usually accompanied by dupatta
Western region
Rajasthan n gujarat: Lehanga choli, ghaghra is the core traditional dress.
It can be garara (divided skirt, flared at the bottom) in some
parts.
Southern region
Saree or salwar kameez
South indian dressing, half saree
Salwar kameez
ghaghra
Competitions for Fabindia
Kilol and Jashn
Isvarah
Soch and Jole Clothing
Kalanjali
Biba
W
Global Desi
About the company
India's largest private platform for products that are made
from traditional techniques, skills and hand-based processes.
Links over 40,000 craft based rural producers to modern urban
markets
Creates a base for skilled, sustainable rural employment, and
preserving India's traditional handicrafts in the process.
Products are sourced from all over India.
Works closely with artisans by providing various inputs
including design, quality control, access to raw materials and
production coordination.
Started by John Bissell in 1960 with an objective to market the vast
and diverse craft traditions of India and provide rural employment
Another objective of Bissell was to fuse the best aspects of
East/West collaboration
Focus was shifted from exports to the local Indian retail market.
Fifteen years later they started with a range of upholstery fabrics,
durries and home linens and in the early eighties, they started
producing garments made from hand woven and hand block printed
fabrics.
Today it has become a successful retail business presenting Indian
textiles in a variety of natural fibers, and home products including
furniture, lights and lamps, stationery, home accessories, pottery and
cutlery, organic food products, bodycare products range
The Retail Channel
International stores
• Rome (Italy)
• Guangzhou(China)
• Dubai (UAE)
• Manama (Bahrain)
• Doha (Qatar)
Exports to more than 34 countries
Develops special collection for exports markets twice
every year showcased at the Indian Handicrafts and
Gifts Fair, New Delhi in Spring and Autumn.
In 2009 it had 90 stores across India
Necklace
Bed linen
Kurtis
OBJECTIVES
Comparative study of Fabindia with other brands like W and
Biba.
SWOT analysis of Fabindia.
To study the supply chain from rural artisans.
To study the marketing strategy- promotional marketing and
distribution channel.
Thank You
