STRATEGY FROM A DEEPER PERSPECTIVE
• Competition is as old as history . The rivalry between Esau and Jacob- birthright and
blessing from Isaac. The European conquests portrayed the spirit of competition
among Spain, Portugal, Netherlands and England in colonizing the world.
• The Strategy Timeline
• Informal tactics and schemes in
• Game
• Business
• War
• These tactics and schemes become formal in the form of strategies
HISTORIC STRATEGY
• Sun-Tzu-Chinese Military General, Philosopher, and Strategist
• The Art of War (400 BC)
• The Prince (1513)- Nicollo Machiavelli
• Alfred Chandler’s Strategy and Structure (1962)
• Igor Ansoff’s Corporate Strategy(1965)
• Peter Drucker’s The Age of Continuity (1969)
• Michael Porter’s Competitive Strategy
• The Mind of the Strategist(1982)- Kenichi Ohmae
• Managing Strategic Change(1982)- Noel Tichy
• The Fifth Discipline(1990)- Peter Senge
• The Rise and Fall of Strategic Planning (1997)
STRATEGY
CONCEPT
STRATEGY
TOOL PEOPLE
STRATEGY
• Strategy has been implemented in early times.
• Actualized in many forms-from the simplest to the most complicated
• Implied or explicit
• Deliberate in most cases
• Implemented in every facet of living, in ruling people and in doing trade
• Bartering of goods
• Working to build houses, roads, and buildings
• Planning a family
• Almost every person implements strategies in the workplace and in their personal lives.
STRATEGY
• Strategies are plans formulated and implemented with the sole purpose of attaining set
goals and objectives.
• Plans to be executed
• Map to chart
• Path to traverse
• The various modes and unique nuances of strategy may be looked in three perspectives:
• As a CONCEPT
• As a TOOL
• As PEOPLE
STRATEGY
• THREE DIFFERENT PERSPECTIVES OF STRATEGY
• How can considering strategy as a CONCEPT contribute to achieving personal and corporate
targets?
• When is strategy as a TOOL the best approach in attaining one’s aspirations.
• Can effective PEOPLE be the strategy itself.
• Can we say that there are specific strategic CONCEPTS, TOOLS, AND PEOPLE that are
synonymous or practically the same as STRATEGY.
STRATEGY AS A CONCEPT
• An idea, a theory, a model, or simply, views and beliefs
• Intellectual elasticity, mindset, learning, natural capital, and intellectual capital
STRATEGY AS A •Intellectual elasticity
CONCEPT •Mindset
•Learning
•Natural capital
•Intellectual capital
STRATEGY AS A CONCEPT
• Strategy as intellectual elasticity (Kenichi Ohmae)
• The Mind of the Strategist (1982)
• Strategies stem from creative minds and not from rote memory.
• Ohmae is known for developing the concept of an idiosyncratic mode of thinking called “
strategic thinking”.
• Intellectual elasticity essentially refers to flexibility and adaptability in coming up with realistic
responses to changing situations.
• When designing business strategy, there are three main players: company, customers and
competitors (3 C’s)
STRATEGY AS A CONCEPT
• Intellectual Elasticity(Cont’d)
• For Ohmae, intellectual elasticity can be portrayed in the following situations:
• In launching radical initiatives, strategy is referred to as creativity.
• In identifying the key success factors, strategy may mean inventing additional time, money and effort
in the factors that have the greatest potential to succeed.
• In matching the company’s unique skills to the needs of the customers, strategy is having the
flexibility to study and adopt to the environment, to segmentize, and to concretize improvement
strategies.
• Lastly, strategy is comparing one’s strength with those of the competitors and exploiting the
advantages to build on superiority.
STRATEGY AS MINDSET
• Richard Pascale in his book Managing the Edge, considers strategy as a frame of
mind and an attitude.
• He states that organizations should develop within the system an outlook that is
deliberate and monitored.
• He says, “ Nothing fails like success”. Any cycle of success begins with the firm
coming up with strategic concept, that is, of a product or service.
