Samsung & Gucci
Jabira S Kavuri, MBA Finance, PRN: 1820130, Roll #13
SAMSUNG
Introduction South Korean global conglomerate
Operates in electronics & technology
Current (computers, mobiles, wearables, TV,
home appliances, semiconductors,
office equipment); ship building;
1993-2013 insurance, construction and advertising
Best known for its consumer
1980-1993 electronics business - competes with
Apple, Huawei, Google, Sony, HTC,
1970-1980 Lenovo, HP, Microsoft, Panasonic & LG
1960s Samsung (Korean hanja word) means “three stars” -
big, numerous and powerful
First logo
Background Founded by Lee Byung-chul in 1938 as
Samsung Electronics is world’s largest a trading company
consumer electronics maker by revenues
Over years, diversified business,
Samsung Heavy Industries is world’s 2nd entering into electronics in 1960’s
largest shipbuilder in the world
Samsung Engineering is 13th largest
In 1987, it was separated into four
engineering company in the world business groups - Samsung, Shinsegae,
Hansol and CJ Group
Samsung C&T is 36th largest construction
company in the world Samsung Group is into electronics,
Samsung Life Insurance is 14th largest life heavy industries, engineering and
insurance company in the world construction, life insurance and
advertising
Cheil Worldwide is 15th advertising agency
Official Brand Statement
“Vision 2020
‘Inspire the World, Create the Future’.
The Vision 2020 is at the core of our commitment to create a better world full of richer digital experiences,
through innovative technology and products. The goal of the vision is to become a beloved brand, an
innovative company, and an admired company. For this, we dedicate our efforts to creativity and innovation,
shared value with our partners, and our great people.
We have delivered world best products and services through passion for innovation and optimal operation.
We look forward to exploring new business areas such as healthcare and automotive electronics, and
continue our journey through history of innovation. Samsung Electronics will welcome new challenges and
opportunities with joy.“
(source: https://www.samsung.com/uk/aboutsamsung/vision/vision2020/)
Tagline “Do What You Can’t”
Brand Strategy
Brand Essence Brand Values Brand Character
Creating a better future ● Innovation ● Pioneering
by enriching people’s ● Creativity ● Innovative
lives with innovation ● Inspiration ● Creative
● Empowerment ● Bold
● Trendy
The Hero
Motto: Where there’s a will, there’s
a way
Goal: Expert mastery in a way that
Dominating
improves the world
Strategy: To be as strong and
competent as possible
Archetype The Creator
Motto: If you can imagine it, it can
be done
Goal: to realize a vision
Strategy: develop artistic control
and skill
Key Campaigns
Do What You Can’t Perfect Reality Growing Up
2019 - Showcase of their 2018 - Showcase of 2017 - Taking on iPhoneX
consumer electronics QLED TV sets
ecosystem
Key Campaigns
Ostrich Victory Dance Samsung’s Belief
2017 - Showcase of VR 2018 - Outlast the rest - 2019 - Meaningful
systems powerful battery life of innovation for the people
Note9
Digital Presence Evidence
Online Popularity Trend
Interest over time: Numbers represent search interest relative to the highest point on the chart for the given region and time.
A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means
that there was not enough data for this term.
GUCCI
Introduction
Italian luxury brand of fashion and
leather goods
Since 2015
Operates out of 500+ locations and
about 278 directly operated stores
worldwide
Since 1933 Ranked 38th most valuable brand
Background Founded by Guccio Gucci in 1921, in
Florence, Tuscany, Italy
Ranked 30th World’s Most Valuable Brands,
2019 by Forbes Started as a leather goods brand
making bags, purses, and luggage set
Ranked 60th Best Employer for New Grads
2018 by Forbes Added watches, jewelry, ties, eyewear
In 2002, one of the first luxury brands to product lines around 1970s; children’s
invest in internet technology for sales & line of products in 2010
marketing
Run by Gucci family until 1988 when it
Reaches more than 24 million people via was sold off to Investcorp, Bahrain
social media
PPR Luxury Group purchased Gucci in
1999 and is managed by Kering, Paris.
Official Brand Statement
“Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion.
Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st
century, further reinforcing its position as one of the world’s most desirable fashion houses.
Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are
unsurpassed for their quality and attention to detail.”
(Source: https://www.gucci.com/uk/en_gb/st/about-gucci)
“Quality is
Tagline remembered long
after the price is
forgotten”
Brand Strategy
Brand Essence Brand Values Brand Character
An Italian luxury brand ● Luxury ● Italian
representing ● Craftmanship ● Luxurious
contemporary sensuality ● Sensuality ● Edgy
and romanticism. ● Romanticism ● Bold
● Contemporary
● Sensual
● Romantic
The Lover
Dominating Motto: You’re the only one
Goal: Being in a relationship with
Archetype
people, work and surroundings
Strategy: To become more and
more attractive materially and
emotionally to customers
Key Campaigns
Gucci Collectors Gucci Bloom Gucci Guilty
2018 - Showcase of 2017 - Floral collection 2016 - Gucci Guilty series
collector apparels campaign of perfumes
Digital Presence Evidence
Online Popularity Trend
Interest over time: Numbers represent search interest relative to the highest point on the chart for the given region and time.
A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means
that there was not enough data for this term.
Thank You
Jabira S Kavuri, MBA Finance, PRN: 1820130, Roll #13
