SPG PROJECT- FOOTWEAR INDUSTRY

AND DENIM INDUSTRY

Submitted by:
Submitted to – Deepti kaura
Ms. Nethravati T.S. Karishma Kumari
Ms. Krithika G.K Koustav Ghosh
Namitha Nandkumar
Saumya Pasricha
Vanshika Shukla
Female Footwear
Industry
 IN A NUTSHELL

• India is the second largest global producer of footwear after

China

• 95% of its production goes to meet its own domestic demand.

• The major production centres in India are Chennai, Ranipet,

Ambur in Tamil Nadu, Mumbai in Maharashtra, Kanpur in U.P.,

Jalandhar in Punjab, Agra, Delhi, Karnal, Ludhiana, Sonepat,

Faridabad, Pune, Kolkata, Calicut and Ernakulam.

• The Government has permitted 100% Foreign Direct

Investment
Footwear
Anatomy
 Types of Women’s Footwear

Wedges Ballerinas Lace Ups

Canvas Shoe Flip Flops Wellington Boots

 Types of Women’s Footwear

Loafers
Court Shoes Heels

Mules
Gladiator Sandals Trainers
 Types of Women’s Footwear

Chelsea Boots
Ankle Boots Calf Boots

Military Boots
Brogues
 Types of Indian Footwear for
Women

Mojaris Jutti Kolhapuri Chappal

 Manufacturing Process

Designi Shoe Fabric Stampi Finishi Shoe

Sewing
ng Lasts Cutting ng ng Room
 Raw Materials

Leather Vici Suede Patent Leather

Boarded
Glace Kid Morocco Neoprene
Leather

Polyurethane
(PU) &
Neolite Corfam Ultrasuede
Polyvinyl
Chloride (PVC)

Ethylene Vinyl
Acetate
 Raw Materials

•Cotton •Polyester

•Wool •Nylon
 Other Raw Materials
Sole: Foam:
Rubber Sole, Polyurethane SBR (Styrene butadiene
Bottoms, EVA Outsoles, rubber), Open Cell PU
TRP Bottoms, TRP (Polyurethane), Latex
Bottoms, BPU, ABS, Rubber foam

Trims:
Shoe laces, threads, Auxiliary Materials:
tapes, metal fittings, Adhesives, latex, polish
eyelets , buckles , nails, etc
shanks, rivets, hooks etc

Packaging Materials:
Plastic bags, cardboard
box, corrugated
cartoons.
Major Key Players
 Perceptual Map
High Price

Comfort
Fashion

Low Price
Major Key Players in Athleisure wear
 Perceptual Map

High Price

High Low
Performance Performance

Low Price
 Men’s footwear market has registered 10 per
cent CAGR growth rate in the last fiscal, it is
20 per cent for women’s segment.

Drastic shift from lace-ups and slip-ons to

styles such as monk straps, oxfords, brogues
and tassels.

New Trends Women are investing in stylish ankle and

desert boots. Boots with block heels are also
quite in vogue

sneakers makes an ideal choice for daily wear

Demand for athleisure footwear

TECHNOLOGICAL ADVANCEMENTS

Zhor tech
XIAOMI MiJia smart shoes • Meant for construction workers.
• Detect fatigue and evaluate
posture

Lechal Footwear
Self Lacing Hyper Adapt
• Meant for visually impaired
1.0 • Works through Bluetooth
connection.
• Generates vibrations and
navigates to reach destination.
UPDATE STATEMENT
REDS WITH OXY FIRE
 TAKE INSPIRATION
FROM NATURAL DYES
FOR NEUTRALS
 UPDATE MULTICOLOURED
BRIGHTS WITH AN ARTIFICIAL
EDGE FOR HIGH SUMMER
 • Online retailing

Future • Fitness Trend among Millennials

Scope
• Growing Sports Competition

• Sports Boom

• Government initiatives
 Type Of Footwear Sold
• Type Of Footwear Sold
Target Customers
• Target Customers

Findings
Highest performing category

•PriceHighest performing
range of bestselling category
women’s shoes

Marketing Campaigns
• Price range of bestselling women’s shoes

• Marketing Campaigns
Female Denim
Industry
What is
denim?
Denim is a durable
cotton or cotton-blend
twill textile, typically used
to make jeans, overalls
and other clothing.
The origins
of denim
The earliest use of denim
refers to a serge material
from Nimes, France. It
was a blend of silk and
wool. Denim got its
name: serge de Nimes,
which later evolved to “de
Nim.” Today’s all-cotton
denim was first created in
England and later
perfected in American
mills.
May 20, 1873 -
The Birth of Jeans
Trousers, typically worn by male
workers and originally referred
to as “waist overalls,” were
fairly commonplace as rough
and tumble work wear. But it
was a humble tailor named
Jacob Davis who approached
businessman Levi Strauss about
seeking financial support to
patent his idea.
DENIM IN THE INDIAN INDUSTRY

When India started manufacturing jeans domestically,

they were mostly imported for the western counterparts.

Arvind Mills, in 1995 launched the first branded Indian

jeans.

Realizing the market potential, since then many MNCs like

Lee and Levis started their marketing in India. Several
luxury brands like Calvin Klein and GAS were not able to
compete in these markets. They are now in a refractory
phase in the Indian market
The industry’s future looks
promising due to the following
factors:
• Rising disposable incomes
• Rapid growth of the retail sector
• The westernisation trend prevalent in the nation
• Booming internet retailing sector
• Young population demographics with higher spending
power
• A wide range of consumer segments that consider denim
as an apparel of choice owing to its comfort and style
Denim for Indian women
Among all types of denim wear, jeans or trousers are
the most popular articles among Indian women.

Women in different age brackets of all shapes and

sizes like to wear denim as it is comfortable, functional,
and durable.

Also, women who are not at ease with western wear

have taken up to wearing jeans by pairing them with
Indian ethnic wear like kurtis

Denim is now considered a staple product not only in

the major metropolitan cities of India, but also in the
Tier II and III cities
Growth Prospects and Triggers
The main drivers for the increase in the denim sector’s
market share are:
• Variety
• Purpose
• Convenience
• Change in Women’s Tastes
• Organised Retail Sector and E-Commerce
• Fashion
• Prices
• Exports
• Rural Spending
• Urbanization of Work Culture
The major
players
 Perceptual mapping
HIGH PRICE

BROAD CHOICE NARROW CHOICE

LOW PRICE
 Spinning

Bale Warping

Rope Dyeing

Long Chain Beaming

PROCESS
Sizing

Weaving

Finishing

Inspection & Folding

 CLASSIFICATION OF DENIM WEAR
IN WOMENS CATEGORY

Bottom wear
Jeans
Skinny Jeans High rise jeans

Straight jeans Boyfriend jeans Flare jeans Wide leg jeans Ripped jeans
 Bottom wear
Skirts

Mini skirt Midi skirt

Distressed skirt A line skirt

Long skirt
 Bottom wear
Shorts
Booty shorts Boy shorts

Bermuda shorts Cargo shorts Skorts

 Top wear
Shirts
T shirts
Jackets

Shirt Jacket

Bags
Tote
Satchel
Sling
Backpack
Quilted
Hobo
Beach
Wallet
 Dress
Long
Short

Long Short

Overalls
Skirt
Short
Full
 Footwear

Heels Boots

Sneakers
 1. Black-Black denim

Types of 2. Bull Denim

denim
3. Coloured Denim

4. Cotton Serge Denim

5. Crushed Denim

6. Dual Ring-Spun Denim

7. Ecru Denim

8. Natural Denim
9. Open End Denim

10. Over Twisted Denim

11. Pinto Wash Denim

12. Polycore Denim

13. Printed Denim

14. Raw/Dry Denim

15. Reverse Denim

16. Ring-Ring Denim

17. Ring-spun Denim

 1. Abbrasion :Process of making garments look
worn and aged by scraping or rubbingthe
surface of the fabric causing abrasion. Pumice
stones are most frequently used

Types of
denim
washes
2. Acid wash: This finish gives indigo jeans sharp
contrasts. The process is achieved by soaking pumice
stones in chlorine
3. Atari: Japanese term describing the selective
fading of the ridges of creases
4. Enzyme washing :Rather than using pumice stones, organic
enzymes(proteins) are used that eat away at the indigo.
5. River washing : Washing process using a combination of
pumice stones and cellulose enzymes to give denim a vintage,
worn hand.
6. Sand blasting: Laundry process performed before
washing in which jeans are shot with guns of sand in order
to abrade them and cause a worn appearance
7. Stone washing: Process that physically removes
color and adds contrast. longer the denim and stones
are rotated the lighter the colour becomes and more
contrast is achieved
8. Whiskering: A fading of the ridges increases in the
crotch area and back of the knees which gives the
appearance of aged denim
Innovations Levis future finish:

in denim 1. The future of denim customization is lasers.

2. Levi’s announced the first online customization

platform that offers next level personalization
through the use of laser finishing.

3. To start, consumers will choose their favorite iconic

Levi’s fit the 501 Original and 502 Taper for men, or
the 501 Short and 721 Skinny for women in a light
or dark denim wash.

4. Throughout the process, they can select from

three different tints (midnight, black or rose), six
patterns like natural worn, bandana, logo, camo
or leopard, and then add wear through rips or
distressing.
• Levi’s released a line of garments designed with
100 percent cotton Thermadapt fabric.

• The thread starts as a polyester core wrapped in

cotton, which is woven into denim.

• The polyester is then dissolved out and recaptured

for future use.

• The resulting fabric looks like a heavyweight jean

but is 30 percent lighter than traditional denim
Wrangler:
• The company has partnered with Texas Tech University and
the Valencia-based fabric mill Tejidos Royo to create a
foam-dyed, water-free process, eliminating the waste
generated from the traditional dyeing processes.

• To put this in perspective, the usual way to dye denim that

the blue uses a repetitive dip-and-dry method to transfer
indigo on to yarn.

• By the time they reach a shop, one pair of jeans can have
used gallons of water.

• The new process, Indigood, eliminates the need for

“reduction” chemicals and instead uses a foaming agent.
Pauline Van
Dongen:
Has built a Solaar
Windbraker which is a
recycled, waterproof
denim jacket featuring
solar panels. Concealed
within the lining is a
battery recharged by
solar panels thus allowing
any mobile technology
(telephone, camera,
GPS) to be recharged
even with little sun. A
smartphone can also be
recharged wirelessly.
SUSTAINABILITY IN DENIM
In 2017 Lenzing launched Tencel x Refibra branded
lyocell fiber, made from pulp collected from post-
industrial cotton waste that’s combined with wood pulp
for softness, sustainability and high tensile strength.
Refibra is also fully traceable.

With a fiber identification added in the production

process, Refibra can be detected in fiber, yarn, fabric or
garment form—even with blended fiber contents.
Refibra technology is Lenzing’s latest step in advancing
a more circular process to avoid adding to the global
glut of post-consumer waste
1. Ética
Recently launched denim brand Etica set out to
create jeans that make less of an impact on the
environment by using machines that take 99 percent
less water and 62 percent less energy than the
standard. In every step of their process, from
development to production, they are choosing to do
steps that equate to the least amount of waste
usage possible. They are still using premium quality
denim, but in a way that creates less impact.
2. Warp+Weft
This straight and plus-size label is not only inclusive, but it
uses a slew of sustainability methods, including using
recycled denim, cotton, and plastic, and limiting their
water, energy, and dye use.

They are trying to incorporate sustainability at every touch

point of their company. Over the past two years,
sustainability for them has meant finding innovative ways
to create high-performance denim. They have set their
sights to becoming a zero waste company by 2021
3. AYR
Short for All Year Round Co-Founders
Maggie Winter, Jac Cameron, and Max
Bonbrest founded the denim brand as
an alternative to fast fashion in part of
the slow fashion movement.

They partner with mills and factories

invested in improving environmentally
and ethically sustainable practices
around the world. The New York-based
label produces small batches of jeans to
avoid making excess product.
 4. Boyish Jeans
• This women’s denim label has ethical working
conditions, uses water conservation techniques, and
works with a mixture of organic and recycled cotton.

• They use one third of the amount of water used to

make a typical pair.

• They print with seaweed-based ink or recycled ink

something natural, not petroleum-based.
5. Blanche
• Designed in Copenhagen Blanche uses certified
organic cotton and recycled fabrics from old
production.

• Sustainability was the mindset in founding the eco-

conscious, Danish brand, by producing locally and
recycling their own materials from past seasons.
Denim
trends for
2020
1990s Sport Theme
• The standard fit for young men and women and loosens
up via slim straight jeans

• Prints are key, from sporty stripes and bold typeface

branding, to repeat logo motifs. Hybrid fabric mixes reinforce
active style.
Street Utility
 Military references continue to inspire streetwear and urban utility
styling. Versatile pockets systems are a key detail for denim

 Pockets go from mere storage, to integrated design statements

 The cargo pant, utility vest and oversized work-shirt are key items
Smart Worker
 In line with the smarting up of casual wear, designers take a
dressed-up approach to workwear themes

 Clean indigo patinas and pinstripe reinforce a refined look

 The coverall is an important item both on the catwalk and streets

Hybrid Trucker
 Hybrid jackets are confirmed on the catwalks in sports
mixes or upcycled denim versions

 Use of zippers on shoulder seams to enable item

transformation
Short-Sleeve Jackets
 A new jacket emerges with potential for wider commercial appeal.
Sleeves are capped at the shoulder or shortened to the elbow

 Classic trucker styling is ubiquitous, but cleaner looks feel new

 Widened kimono sleeves create a contemporary form, while oversize

bodies with sleeveless designs are ideal for layering
Loose Fit
 Designers are pushing regular straight fits as the standard for men
and women

 True to high-waist fits nod to near-nostalgia 1990s style

 Crop hems at the ankle or just above to show off statement shoes
Re-engineered Denim
 The obsession with twisted denim remains prevalent on both the
catwalks and the street

 Asymmetric closures on jackets or stepped-fly fastenings on jeans

 Ergonomic overlocked seams are a novel update to the skinny jean

Acid Wash
 The trend for acid-wash finishes shows no sign of
slowing

 Use of darker contrast or base levels for a more

eye-catching look
Digital Print
 Advances in digital print technology offer endless opportunities

 Colour remains key to achieving an appealing, sophisticated

aesthetic that balances bold designs

 The application is a sustainably sound alternative to woven fabric

Thank You