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Bose Corporation: Market Position & Strategy

Bose was founded in 1964 and is known for its home audio systems, speakers, and noise-cancelling headphones. It has a 19% market share in the entertainment industry and $3.8 billion in revenue. Bose's vision is based on innovation, teamwork, growth, and financial viability to fund research and expansion. To grow, Bose acquires new markets, expands distribution channels, and produces new systems and components. Major competitors include Apple, Sony, and Harman Kardon.

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Kartikey Garg
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202 views10 pages

Bose Corporation: Market Position & Strategy

Bose was founded in 1964 and is known for its home audio systems, speakers, and noise-cancelling headphones. It has a 19% market share in the entertainment industry and $3.8 billion in revenue. Bose's vision is based on innovation, teamwork, growth, and financial viability to fund research and expansion. To grow, Bose acquires new markets, expands distribution channels, and produces new systems and components. Major competitors include Apple, Sony, and Harman Kardon.

Uploaded by

Kartikey Garg
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Group 11

Ishaan Sundriyal
Kartikey Garg
Ashwin R
Rohit Dash
 Founded in 1964 by Amar Bose
 Bose is best known for its home audio systems and speakers, noise cancelling
headphones, professional audio systems and automobile sound systems.
 With a revenue of around $3.8 billion, Bose holds a 19% market share in the
entertainment industry
 Major competitors include Apple(Beats), Sony, Panasonic, Harman Kardon(JBL),
Senheiser
 Wireless Noise Cancelling Headphones
 Wireless Speakers
 Wireless Sound Bars
 Wireless Microphones
 Car Audio
 Automotive Suspension System
 Seat Suspension System for truck drivers
 Bose Corporation's vision is based on the following principles and values:

 Innovation & technology : To deliver demonstrable benefits to customers


 Teamwork and collaboration
 Growth : to reach more customers with the benefits of technology and to provide
opportunity for employees
 Financial Viability : To self-fund research, innovation and growth over the long run
 Bose Corporation has followed 3 strategies to enhance its growth:
 Acquiring new markets persistently
 Broader channels of distribution
 Producing systems and components

 PROCUREMENT PROCESS

Purchasing to
Design & Selection of be handed
Soliciting of Negotiating Initiate Pilot
Product appropriate over to
Bids Contracts Order
Specification bids manufacturing
plant
Strengths
 Established and well known brand

 Known for high quality and luxury living Top-quality sound systems

 Technology Leadership

 Positioning in Home Theatre Systems

Weakness
 High price tags limit the potential market cap

 Lack of Size

 Lack of Penetration in Foreign Markets


Opportunities
 Aging Baby Boomer Generation

 Recent Introduction of New Products

 Contracting With Residential Developers

Threats
 Highly Competitive Industry

 Technology Change
 Bose has emerged as a prominent player in the use of wireless technologies in
audio devices
 Bose Corporation relies on a low-key adverting policy compared to its competitors
 Bose products focus only on providing a great listening experience and lack visual
appeal which the competitors offer
 Bose can create a new sub-brand to cater to the lower price segment for better
market penetration.

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