Presented By:-
Soniya Tayde
Roll No-89
Flag of Germany
Location of Germany
Country Profile
• Continent- Europe
• Area: 357,386 sq km (137,849 sq miles)
• Currency- Euro (1 Euro78.40)
• Population- 83,52 millions
• Capital: Berlin, 3.5 million inhabitants.
• President-Frank-Walter Steinmeier
• Major language: Standard German, with substantial
differences in regional dialects.
• Climate- Cold winters and cool summers
• Major religion: Christianity, Protestant 26%, Roman
• Catholic 26%, unaffiliated
or other 28.3%, Muslim 3.7%
PESTEL ANALYSIS OF GERMANY
German Culture
• Stand-up comedy and live music nights are not that
popular tend to go more bigger music concerts
• Debt is a dirty word.
• Providing customer satisfaction is considered less
important than following processes and rules.
• Germans like to lecture you and point out if you are
doing something wrong.
• A love of cleanliness and order.
• Being on time.
• Dogs in bars and restaurants.
• Bad luck and cultural faux pas to wish before
actual birthday.
• Oktober Fest is the world’s biggest beer
festival.
• Punctuality, Patience, Perfection
• Berlin Wall Celebration.
Industry Sectors
• The automobile production industry is one of the biggest
industries in Germany.
Top brands in Germany
• BMW- Owns Roll Royce, Mini
• Volkawagen- Owns 12 brands from 7 European
Countries Volkswagen Passenger Cars, Audi, SEAT, ŠKODA,
Bentley, Bugatti, Lamborghini, Porsche,
Ducati, Volkswagen Commercial Vehicles, Scania and
MAN.
• DHL- One of the leading logistics company.
• Knorr- Best Seller in Readymade Soup Mix
• Mercedes Bez- Most of the taxis are mercedes in
Germany.
Company failed in Germany- Uber- San Francisco,
California, US.
German Food and Specialties
Interesting facts about Germany
• One third of Germany is still covered in forests and
woodlands
• College education in Germany is free even for
internationals – tuition fees for bachelor’s degrees in
public universities was abolished in 2014 due to politicians
• The world’s narrowest street is in Reutligen, Germany,
measures 31 cm called Spreuerhofstrasse.
• Fanta originated in Germany as a result of the Second
World War
• 65% of the highways in Germany (Autobahn) have no
speed limit.
• Germany’s capital centre has shifted seven times.
• Prison escape is not punishable by law in Germany.
• It’s illegal to run out of fuel in the German Autobahn and is
punishable by a fine of around EUR 90.
• Munich is the second most punctual large airport in the world.
• First magazine ever seen was launched in 1663 in Germany.
• Smoking is banned in public places but drinking is still legal.
• German is the most widely taught third language across the
world.
• The Brandenburg Gate is most famous landmark. A symbol of
Berlin and Germany during the Cold War. Symbol of peace and
unity.
• The Allianz Arena football stadium, widley known for exterior of
Inflated fluorine based plastic pannels and world’s first colour
changing exterior.
Mode of Entry
• Networking- Business networking events
organized in Germany bring together
extraordinary groups of highly-skilled and
talented entrepreneurs who are focused on
communication, sharing, creating and developing
ideas.
• Legal Aspects- Nationals from outside the
EU/EEA/Switzerland will need a visa or work
permit in order to legally reside and work in
Germany.
• Forget about emotion and go for numbers-
German candidates don’t care about the “equity
story” of the company. They want to hear about
facts, numbers and objectives. Also, don’t forget
to respect the deadlines you fixed.
• Expect longer sales cycles
German customers are also loyal & sticky, which
helps on the retention side, but which also leads
to longer sales cycles. On the B2B-side, decisions
are made with more people involved.
