Scribd
Upload
320 views6 pages

Global Sales Factors for Sauer-Danfoss

Sauer-Danfoss is a global supplier of hydraulic components and systems to manufacturers of mobile equipment. It has over 7,000 employees and 24 factories worldwide. Its principal business centers are in the US, Germany, and Denmark. Future global sales of Sauer-Danfoss products will be most affected by political stability and economic conditions in countries that invest heavily in infrastructure like construction, mining, and agriculture. Forecasting future demand is challenging due to rapid technology changes, dependency on the global economy, increased competition, and volatility in resource industries and policies.

Uploaded by

Tarique Adnan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
320 views6 pages

Global Sales Factors for Sauer-Danfoss

Sauer-Danfoss is a global supplier of hydraulic components and systems to manufacturers of mobile equipment. It has over 7,000 employees and 24 factories worldwide. Its principal business centers are in the US, Germany, and Denmark. Future global sales of Sauer-Danfoss products will be most affected by political stability and economic conditions in countries that invest heavily in infrastructure like construction, mining, and agriculture. Forecasting future demand is challenging due to rapid technology changes, dependency on the global economy, increased competition, and volatility in resource industries and policies.

Uploaded by

Tarique Adnan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Global Marketing and Sales

Assignment 2
Murat DEVECI – L4489
Abu Saleh Md Tarique Adnan- M3061
Short Overview Of Sauer-Danfoss
• Sauer-Danfoss is a comprehensive subsupplier of mobile hydraulic solutions
• as either components or integrated systems to manufacturers of mobile
equipment
• in agriculture, construction, material handling and road building, as well as
specialty vehicles in forestry and on-highway.
• With more than 7,000 employees and 24 factories in North America, Europe
and East Asia,
• Sauer-Danfoss is among the largest manufacturers and suppliers of mobile
hydraulics in the world today.
• Sauer-Danfoss has its principal business centers in Ames, Iowa (US),
Neumunster (Germany) and Nordborg (Denmark)
Ques 1:
What political and economic factors in the global environment would have
the biggest effect on the future global sales of Sauer-Danfoss
hydraulic components/systems to manufacturers of construction and
mining equipment?

• Political Stability KEY Construction And Mining Equipment Sectors.

• Countries Politically Stable Will Invest In The Infrastructure Sector

• India and China Huge Demand Construction And Mining Equipment

• The Economic Factors Tariffs, Subsidy And Condition Of Local Industry

• Economic Condition Is Not Goods Cannot Invest On The Infrastructure Sector.


Ques 2: Which political and economic factors in the global
environment would have the biggest effect on the future global
sales of Sauer-Danfoss hydraulic components/systems
to manufacturers of agricultural machinery
• Depend On To What Degree The Government Intervenes In The Economy.
• Interference Of The Government Countries Like Venezuela, North Korea, And
Iran Etc.
• Demand Agricultural Machinery Very Low.
• Economical Factor :
 Interest Rates Economic Growth,
 Exchange Rates
 The Inflation Rate.
Ques 2: What are the biggest problems in forecasting future
demand for a sub supplier such as Sauer- Danfoss?

• In Forecasting Future Demand The Technology Is Changing Very Rapidly All


Across The World.
• Need To Change With The Technology.
• The Sales Depend On The Overall Economy Of The World.
• Intensified The Competition.
• Mining Is Considered As Illegal (In Many Countries)
• Natural Resources Are Getting Depleted Very Rapidly And It Will Take
Thousands Of Years To Replace Them Back
(Cont.)
• The government provides
quotas and subsidies to the farmers.
• They get government support within the form of
small finances and micro loans for buying the machinery negligible interest
rates
• Government taxes cost higher difficult for farmers to buy

• Government’s ban of import/export from certain nation from where


unfortunately the parts are getting manufactures can also lead to direct impact
on their business.

You might also like