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Understanding SEO for Business Growth

SEO (search engine optimization) involves techniques to increase a website's visibility in search engine results. This document discusses various SEO techniques including choosing keywords, creating optimized pages, developing links, submitting the site to search engines, and having patience. It also outlines an SEO process involving an initial consultation, website redevelopment, link development, submission, reporting, fees, and guaranteed rankings. Key elements for SEO success include optimized domain names, keywords, titles, descriptions and alt tags.
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0% found this document useful (0 votes)
82 views18 pages

Understanding SEO for Business Growth

SEO (search engine optimization) involves techniques to increase a website's visibility in search engine results. This document discusses various SEO techniques including choosing keywords, creating optimized pages, developing links, submitting the site to search engines, and having patience. It also outlines an SEO process involving an initial consultation, website redevelopment, link development, submission, reporting, fees, and guaranteed rankings. Key elements for SEO success include optimized domain names, keywords, titles, descriptions and alt tags.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

SEO

ENRICH YOUR MARKET

BY SMART SEARCH SOLUTIONS 1


 SEO is a simple way to market your business effectively.
 Now a days the marketing is done mostly through web,
which is giving great results for the companies.
 So, to withstand the competition in the market companies
now are following the web techniques such as SEO’s.
 SEO means Search Engine Optimization. By this we can
increase the traffic of the site and eventually increases the
popularity of the products to grow the business.

WHAT IS SEO?
BY SMART SEARCH SOLUTIONS 2
 Using SEO we can increase the rank of the site for
more business.
 Some keywords and techniques are used to increase
the page rank which are used in promoting the
business.
 Now all the business is through internet and so it is
quite common to have a web-site for the company.
 For the site to get popularity we use SEO techniques.

WHY SEO?
BY SMART SEARCH SOLUTIONS 3
1. CHOOSING KEY WORDS
2. CREATING A PAGE
3. GENERATING LINK POPULARITY
4. REQUESTING INDEX
5. HAVING PATIENCE AND
FOLLOWING UP

SEO PROCESS
BY SMART SEARCH SOLUTIONS 4
1. ARTICLE SUBMISSION
2. DIRECTORY SUBMISSION
3. SOCIAL BOOKMARKING
4. SEARCH ENGINE SUBMISSION

TECHNIQUES IN
SEO
BY SMART SEARCH SOLUTIONS 5
 Initial Consultation & Keywords
 Website Redevelopment
 Link Development
 Submission

 Reporting

 Fees

 Guaranteed Ranking

OUR PROCESS
BY SMART SEARCH SOLUTIONS 6
INITIAL CONSULTATION &
KEYWORDS
 Prior to making any SEO related changes to your website our
technical team will review your site closely so as to make sure
that we will not come across any unforeseen problems at a
later stage. We will assign one of our SEO specialists to
engage in a customized research to collect the necessary data
from which he will create a list of targeted keywords that
attract most traffic in your business vertical. The SEO
specialist assigned to work on your website will consult with
you to finalize the best keywords for your website.

BY SMART SEARCH SOLUTIONS 7


 Our team will do everything that is necessary to make your
website search engine friendly. Your website will be
redeveloped completely to ensure seamless integration of the
new, optimized content to your website. In this process the
entire website will be subjected revision – the architecture,
graphic text, meta tags, alt tags, internal linking pattern and
the sub-pages will be modified to the necessary extent. In all
these we will ensure not to disturb the design integrity and
the essence of the website. We will employ only SEO
techniques that are ethically sound.

WEBSITE REDEVELOPMENT
BY SMART SEARCH SOLUTIONS 8
 Besides site optimization, link popularity or link development is another
important aspect of your website’s search engine success. You should have
links pointing to your website from other popular websites with good page
rank. We will take care of link development as well. We use a number of
highly effective link building strategies including:
 One-way links from content relevant directories and websites.
 Reciprocal link exchange with content relevant websites with good PR.
 Directory submissions to both free directories and fee-based directories.
 Article Syndication for creating link popularity.
 Blog Reviews for contextual link building.
 Reciprocal link building.
 Targeted link purchases.

LINK DEVELOPMENT
BY SMART SEARCH SOLUTIONS 9
 We do not stop with site optimization, we also take care of the
submission of the website to all major search engines and directories
including – Google, Yahoo, MSN, DMOZ (Open Directory) AOL,
AltaVista, ASK. We also submit to fee-based directories such as Yahoo
Directory, LookSmart and a number of other top-class directories that
will bring lot of targeted traffic to your website. We will also create and
submit Google sitemap and Yahoo sitemap so as to ensure easy
indexing in these search engines.

SUBMISSION
BY SMART SEARCH SOLUTIONS 10
 We have highly streamlined reporting procedures. We will generate a ranking
report prior to the commencement of the optimization process and this
report will indicate your website’s ranking in various search engines. This
report will be sent to you and this will serve as the point of reference which
you can use to compare the results of our optimization. After the completion
of the optimization, we will send you the monthly reports via Email so that
you can keep track of the progress. Besides generating monthly status
reports, we will also monitor your website on weekly basis to make sure that
your website is not dropped out by any major search engines. Our team will
be in constant touch with you via phone or email. Our team will also be
happy to receive your call anytime to respond to any questions you may
have.

REPORTING
BY SMART SEARCH SOLUTIONS 11
 Fees will depend on how competitive your
keywords are. Please leave a "request
quote" form and one of our SEO expert will
get back to you soon.

FEES
BY SMART SEARCH SOLUTIONS 12
 We offer value for your money through its service
level guarantee. On reviewing your website and the
keyword competition involved we will be able to
give you realistic guarantee that is specific to your
requirements. All our optimization packages come
with the following basic guarantee: we will place
you in top 10 positions over a period of 6 months.

GUARENTEED RANKING
BY SMART SEARCH SOLUTIONS 13
Critical Elements
-domain name, links, keywords, title, meta description, alt
tags, submitting your website to SEs
- keywords galore: include in page copy, title, description,
domain name, alt tags
No-no’s
-flash, image-only sites, image maps, frames, password
protected pages, PDFS, dynamic pages, drop-down menus

IMPORTANT ELEMENTS IN SEO


BY SMART SEARCH SOLUTIONS 14
SERVICE
AGREEMENT
BY SMART SEARCH SOLUTIONS 15
 1. Services To Be Performed.
We agree to provide the following consulting services for
Client for the purpose of achieving satisfactory search engine
rankings:
 (1.1). Keyword research and analysis for a maximum of (n)
keywords or phrases.
 (1.2). Competitive analysis for main keywords/key phrases.
 (1.3). Analysis of site architecture and linking structure.
 (1.4). Analysis of HTML and page design structure.
 (1.5). Recommendations for improvement of page titles and
meta tags for (n) site pages.
 (1.6). Hand submission of web site to major search engines.
 (1.7). Analysis and recommendations for external links to
site.

BY SMART SEARCH SOLUTIONS 16


 Looking forward to hear from you.
 Thanking You.

BY SMART SEARCH SOLUTIONS 17


SMART SEARCH
SOLUTIONS

BY SMART SEARCH SOLUTIONS 18

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