INTRODUCING RECROUTER.
COM
INTELLIGENCE INCLUDED
BUYING A HOME?
HIRING EMPLOYEES?
Problem Statement
HIRING PLATFORMS ARE FOCUSED ON WORKFLOW AUTOMATION AND NOT WORK
REDUCTION
FOCUSED ON AUTOMATION NOT NOT RESULTS
APPLICANT FUNNEL OPTIMIZATION BASED
Our Vision
Work reduction and optimization
Results based revenue model
Reverse the model – sellers pay
Create value for users
Hiring 101
EMPLOYERS
NEED APPLICANTS Current focus of ATS and
other hiring platforms
REDUCE HIRING
COSTS
RECRUITERS
INCREASE JOB PIPELINE
INCREASE CANDIDATE POOL
INCREASE COMMISSIONS
APPLICANTS
We want to focus here,
NEED JOBS
also…
INCREASE COMPENSATION
Scenario – Recruiters advertise to employer(s)
1 2 3 4
PROCESS OUTLINE
1. Recruiters upload candidate profiles on Recrouter
2. Recruiters set bid / budget strategies and job filters
3. Recrouter communicates bid / budget strategies and filters to ATS and job portals
4. Employers view advertised candidates at the top of their pages
5. Recrouter charges when employer clicks on resume
Employers
APPLICANT TRACKING SYSTEMS
JOB BOARDS
INTERNAL HIRING SYSTEMS
USE FOR EMPLOYERS WHAT’S IN IT FOR THE EMPLOYER?
- Recruiters, Candidates can buy premium - Less searching, more clicking. Advertised
slots to advertise profiles to employers profiles must pass through scoring engine
- Employers can gain insight into candidate - Lower cost of hire by increasing
profile scores and analytics competition between recruiters
CBA for Employers
OTHER COSTS JOB ADVERTISEMENT
BG Check, Assuming 1 month of
Documentation etc job advertisement on 2
boards
10 10
CBA
1. Job advertisement costs can be
AVG. COST OF reduced [significantly]
HIRE 2. Recruiters are incentivized to absorb
$8-10K “other costs” to improve their ranking
score in a PPC model
80 3. Scoring can incentivize lowest cost
first to also reduce finders fee
FINDERS FEE
Referral fees / Staffing
agency fees
Recruiters
APPLICANT TRACKING SYSTEMS
JOB BOARDS
SOCIAL NETWORKS
USE FOR RECRUITERS WHAT’S IN IT FOR THE RECRUITER?
- Recruiters can buy premium slots to - Pay-per-click model for job listings and
advertise candidates to target employers candidate advertisements
- Recruiters can exchange profiles / jobs with - Resume-exchange
other recruiters - Increase pipeline & commissions by
sourcing from other recruiters and
advertising to more employers
Applicants
JOB BOARDS
SOCIAL NETWORKS
USE FOR APPLICANTS WHAT’S IN IT FOR THE APPLICANT ?
- Applicants can target employers / recruiters - Targeting profile to employers and
by advertising profile recruiters.
- Insight on clicks / views on profile
PPC – Details
BID AMOUNT
$
$
CLICK THROUGH RATE
FOLLOW THROUGH
Resume
RATE
PPC BUDGET Partner Portals
PRESCREENING
PPC OVERVIEW
1. Every profile is scored on 4 criteria – bid amount, CTR, FTR & quality
2. Profiles that have an even score will be randomly rotated until the CTR or FTR rates vary
3. Profiles will continue to be advertised until budget runs out or they are marked as inactive
Go to market
- Built and launch in August 2015
- 2 Pilot customers
- Job broadcasting platform
- Built and launched in April 2015
- 210 SMB users, 120 job listings
- Free ATS
- In development, launch in Q1 2016
CANDI
- 1 Pilot customer
CAST - Candidate broadcasting platform
THANK YOU
SRIRAJ RAJARAM
630-447-0152
Market Intelligence
42 ATS vendors listed
Total ATS revenues: $1.2Bn
(NA only)
243 ATS vendors listed
149 ATS vendors listed
Genesis – My Experience
- Average 125 FTE hires per year
- Experimented with two different ATS platforms.
Challenges included
- Significant cost
- Workflow automation but no work reduction
- Platform did not solve the hiring challenge,
just allowed us to manage it better
- Generally aimed towards corporate recruiters
as opposed to hiring managers
- Frequent circumvention of platform to hire
candidates from external staffing agencies
The Recruitment process
1 2 3
ATS
Hiring Corporate Staffing Vendors
Manager Recruiter
- Creates - Manages hiring - Manages job
requirement, finances & staffing opening pipeline
provides key skills vendors - Manages
and description - Publishes job on candidate pipeline
- Final decision websites and - Coordinates with
maker (Buyer role) boards corporate
- Does preliminary recruiters
screening - Seller role
- Coordinates hiring
process
Risks & Strategies
RISKS STRATEGIES
Forging PPC partnerships with ATS platforms and Job Build alliance with smaller platforms / websites to
boards build momentum
Offer Recrouter ATS free to small / midsize employers
Applicant funnel syndrome
JOB BOARDS
SOCIAL MEDIA REFERRALS
Candidates
Current platforms are focused on getting more applicants in the hiring funnel as opposed to
right applicants
Workflow automation ≠ Work reduction
- Current platforms mimic offline processes with minimal efficiencies
• Job description automation
• Candidate pre-screening & screening
• Document generation & capture
- Platforms are designed for recruiting processes not recruitment efficiency
Pay for use not results
CHARGES VARY ON LISTING
JOB BOARDS
DURATION & TYPE
ATS USER ACCESS BASED FEES
XXX XXX
Scenario – Employer advertise to candidate(s)
1 2 4 5
OVERVIEW
1. Employers create job requirements / skill descriptions in internal hiring system or ATS
2. Data is imported in Recrouter
3. Employers log on to Recrouter and set bid / budget strategies and also candidate filters
4. Recrouter communicates bid / budget strategies and filters to job portals, social networks
5. Candidates view advertised jobs at the top of their pages
