VIVO

• Leading global smart phone brand focusing on introducing products with professional-grade audio, extraordinary appearance,
and fast and smooth user experience.

• Vivo started manufacturing and marketing its own range of smart phones and entered the Indian market in 2014.

• Vivo has built a complete and sustainable ecosystem.

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 Entry To Indian Market

• Entered India in 2014 December with the world slimmest Phone X5 MAX.

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 VIVO

Mission:

• To provide quality products and superior services to its customers.

• Commit to build up harmonious work atmosphere of mutual respect.

VISION:

• To become a healthy world–class enterprise for long

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 Global Market Share

VIVO Global Market Share

• Global market share held by vivo in the 6%

4%

3%

2%

1%

0%
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 VIVO Product Range

2015, Vivo India joined the Make in India movement by inaugurating our first manufacturing unit in Greater Noida

Year Product Key Selling Feature/ Major shift

2012 Xplay World’s first HI-FI smartphone integrated with OPA2604 amplifying
2012 VIVO X3 World’s first HI-FI smartphone integrated with ES9018 decoding chip
2013 Xplay3s World’s first 2K display Hi-Fi music smartphone with extreme display performance
2014 X5Max World’s slimmest smartphone with new framework of Hi-Fi 2.0
2015 X5Pro The extreme Hi-Fi and slim body
2016 V3/V3Max Fastest Fingerprint Unlocking System & Camera
V5/V5Plus World’s first 20MP Moonlight Selfie Camera
2017 V7/V7Plus 5.7" display with a screen resolution of 720 x 1440 pixels and runs on Android v7.1 (Nougat) operating
system

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VIVO V7

• VIVO promoting energetic blue for V7 OPPO promoting red colour for F5

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VIVO V7

• VIVO emphasised on their all new colour

VIVO pricing is good enough to attract target customers

Emphasises on the promoting a colour well

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Valentine Edition Comparison

VIVO OPPO

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Product KV

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Associations

VIVO

FOCUS

YOUTH

MUSIC

REALITY

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 Television Associations

Comedy Show-One of the leading

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Television Associations

Youth Acquisitions

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Television Associations

Youth Love Acquisitions

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Television Associations

Youth Talent Acquisitions

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Television Associations

• Focuses on reaching out to every person in every state and this increases the kind of effort to establish the brand in
the hearts of consumers and looking forward to more such associations in the future to create a brand visibility
amongst the Indian masses.
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 Sports Associations

Making Huge Investment Towards

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 Awards Associations

South Indian International Movie Awards sponsored by VIVO

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Television Associations

Youth Reality Show

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Major Shift

Focus is on Full View Display

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Major Shift

Targeting the 24MP camera and Full screen as their Key Selling Feature

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 TVC

The TVC Consist Of Both Attitude And Emotions

• The TVC shows two side of the story one where they Ranbir works hard for his work, because of which he gets
success but does not forget his values and ethics and celebrates Diwali with kids in orphanage, by surprising them
with gifts and bringing smile on their faces.

The TVC
• Hardwork focused on
3 aspects

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TVC

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TVC

TVC - https://youtu.be/8WLHsz7pyzA

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Major Shift

• Major shift has been to indulge with youth through TV associations.

• VIVO has also entered the sports industry where they targeting sports that are very much popular in India.

• Target to capture the market through on ground activities.

• Increase the brand visibility through OOH and setting up tents to give target audience on ground experience of the product
in rural and some parts of urban area.

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 Women Empowerment

• More focused to work towards

• Targeting the most important and

• Making women realize what more

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KOL’s

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KOL’s

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KOL’s

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KOL’s

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VIVO eStore

Major Step that has lead to VIVO’s growth is the launch of the eStore

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