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Anti-Theft Bag IMC Strategy Overview

The document proposes an anti-theft bag product and integrates marketing communications (IMC) strategy. Key aspects include: 1) The anti-theft bag has hidden pockets, quick lock buckles, embedded steel cables, fingerprint/code locks, and lightweight compartmentalization. 2) The target segment is premium travelers aged 18-60, and the bag will be sold and demoed at Delhi Airport terminals. 3) Pricing is set at Rs. 3,500. Promotion will use social media, banners, videos, and point-of-purchase displays with coupons.

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Somya Gupta
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126 views18 pages

Anti-Theft Bag IMC Strategy Overview

The document proposes an anti-theft bag product and integrates marketing communications (IMC) strategy. Key aspects include: 1) The anti-theft bag has hidden pockets, quick lock buckles, embedded steel cables, fingerprint/code locks, and lightweight compartmentalization. 2) The target segment is premium travelers aged 18-60, and the bag will be sold and demoed at Delhi Airport terminals. 3) Pricing is set at Rs. 3,500. Promotion will use social media, banners, videos, and point-of-purchase displays with coupons.

Uploaded by

Somya Gupta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Give an idea of any new product or

service which can sell in the market


and design IMC for it including its
four P’s strategy.
1
2
3
Just 3 seconds….
You loose
everything…
PRODUCT

Anti Theft Bag


Anti-theft Bag

 Vision- By placing our customer’s needs first, our


technology, aesthetic and craftsmanship will
empower them with confidence for every journey.
 Tagline- Prepared for your every journey.
 Value Statement- Enjoy life's adventures knowing
your gear is safe.
Product

 Anti theft bag consists of hidden pockets


 Quick snap buckle for fast locking
 Attached to nylon strap with embedded steel cable a
metal d ring for locking to fixtures.
 Radium is fixed inside the bag for light searching
that means no more searching in the dark abyss of
the bag.
 Military non cut fabric is used which makes it stain
free and scratch free.
 You can charge on the go with anti slip phone strap
Target Segmentation

 Target- Premium Class


 Everyone who is travelling be it youth, working
women and men.
 Age Group- 18-60 years
USP

 It has a finger print and code locker on the top if


someone tries to make three wrong attempts it will
start shrill alarm tune.
 Light weight due to standard compartmentalization
it equalizes the weight to all over the bag.
Pricing

 Cost For PRODUCT


 ₹3500
Place of Distribution

 Delhi Airport T2,T3 terminals


 According to ET source, per day 40,000 passengers
wait for their flight for two three hours.
 They are the best target audience as they are the
people travelling to and from different parts of the
world.
 People search for innovative products in terms of
safety of their belongings while travelling.
Promotion
Promotion
• Roll up standee banners showcasing the utility of the
product.
• Product demos
 Video marketing
Potential competitor's
All top backpack brands-
 Gute Reise
 VIP lounge
 Napa Dori
 Da Milano
 Hidesgin
 The Zoom Shop(bag Store)
IMC Tools
Considering today’s market scenario, any business
or cause need to be communicated to their respective
customers or the beneficiaries for that integrated
marketing communication is used.

IMC tool used in our enterprise are:-


 Advertising- This is viewed as a cheapest way of
reaching the customers. For advertisement social
media platforms such as Facebook, Instagram has
been used.
 Point of purchase- POP focuses on bringing immediate
conversions and creating an urgency to buy the product.
Through sales coupon and features on digital displays.

 Customer Service- Our customer service will be focusing


on creating information service, gaining feedbacks and
creating a redressal mechanism. Giving 100% assistance
for product related complaints also giving assurance if not
satisfied with product clients can get back their money.
THANK YOU
 SOMYA GUPTA
 SHWETA
CHOUDHARY

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