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Accelerating India's Toothbrush Market

Cottle aims to accelerate growth in the Indian toothbrush market by increasing awareness in rural and semi-urban areas through advertising and distributing high-end products through dentists. Specifically, Cottle should create more awareness in rural areas and invest more in marketing, as increased advertising helped boost sales in Thailand. Cottle targets rural customers with basic products, semi-urban customers experiencing recent growth, and higher-income customers who can afford battery-operated toothbrushes distributed through dentists' offices.

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Apoorva Shivhare
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42 views1 page

Accelerating India's Toothbrush Market

Cottle aims to accelerate growth in the Indian toothbrush market by increasing awareness in rural and semi-urban areas through advertising and distributing high-end products through dentists. Specifically, Cottle should create more awareness in rural areas and invest more in marketing, as increased advertising helped boost sales in Thailand. Cottle targets rural customers with basic products, semi-urban customers experiencing recent growth, and higher-income customers who can afford battery-operated toothbrushes distributed through dentists' offices.

Uploaded by

Apoorva Shivhare
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

How can Cottle Accelerate development of the toothbrush market in India?

• Since Indian’s cultural and economic scenarios are changing Cottle must focus to spread awareness
in rural areas as well as in semi-urban areas.
• Specially in rural areas they need to create awareness.
• Also distribution of high end products through dentist can also help to accelerate the growth.
• As in Thailand, due to advertising the sales increased the same can happen in India if investment in marketing is increased

04
a) What are Cottle target market segments?

01 Income Level 02 Geography


• According to income level the 3 • On basis of geography they are ta
product line were introduce rgeting
namely: • Rural areas with basic products
• Low-End Manual- Products havin • Semi-Urban areas because of its r
g basic functionalities to maintain ecent growth
dental hygiene. • High end Consumers who have e
• Mid-Range Manual- Products with nough disposable income which t
additional features like tongueclea hey can spend on expensive and
new products like battery operate
03 ner and flexible head
• Battery-Operated Toothbrushes d toothbrushes

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