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Developing a Brand Name Guide

The document discusses developing a strong brand name for a business. It defines what a brand name is and explains that it distinguishes a company's products or services from competitors. The significance of having a strong brand name that promotes recognition and trust is also covered. A 8-step process for developing an effective brand name is then outlined, including deciding what to brand, researching the market, positioning the brand, creating a name, logo, and tagline, launching the brand, and maintaining/updating the brand over time.

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Riben Elwood Highmore
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207 views8 pages

Developing a Brand Name Guide

The document discusses developing a strong brand name for a business. It defines what a brand name is and explains that it distinguishes a company's products or services from competitors. The significance of having a strong brand name that promotes recognition and trust is also covered. A 8-step process for developing an effective brand name is then outlined, including deciding what to brand, researching the market, positioning the brand, creating a name, logo, and tagline, launching the brand, and maintaining/updating the brand over time.

Uploaded by

Riben Elwood Highmore
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

DEVELOPING A BUSINESS PLAN

DEVELOPING A BRAND NAME


WHAT IS A BRAND NAME

• an arbitrarily adopted name that is given by a


manufacturer or merchant to an article or service to
distinguish it as produced or sold by that manufacturer or
merchant and that may be used and protected as a
trademark.
• is a name (usually a proper noun) applied by a
manufacturer or organization to a particular product or
service.
• are usually capitalized or bicapitalized names (such as
eBay and iPod)
THE SIGNIFICANCE OF THE BRAND NAME

• Branding promotes recognition


• Your brand sets you apart from the
competition
• Strong branding generates referrals
• Branding sets expectations
• A strong brand adds value
• Branding creates trust
How To Develop A Brand

1. Decide what is going to be brand ( product, company,


service or individual)
2. Do the research ( find out everything there is to know
about the market and everything to know about the
product or service)
3. Position the product or service ( marketplace and in
consumer's mind)
CONTINUATION- How To Develop A Brand

4. Write the brand definition


-it describes what is to be offered, why it is offered, how the offering
is different and better and what unique benefits the customer can
get.
5. Develop the name, logo and tagline
Name- the key that unlocks the brand image in the customer's mind
Logo- is the brandmark or symbol that serves as the face of the
brand.
Tagline- is the memorable phrase that provides consumers with a
quick indication of the product, brand and market position.
CONTINUATION- How To Develop A Brand

6. Launch the brand - it begins to tell the market the story of


how the brand reflects what it stands for.
7. Manage, leverage and protect the brand- this is the care
and feeding phase. It's the step that leads to a strong,
healthy, resilient brand.
8. Realign the brand to keep it current- there is a need to
update the brand presentation to keep it relevant to the
market in which it lives.
EVALUATION

Make a reaction paper about Developing a


Brand Name using a short bondpaper.
Follow the given format:
Reaction Paper Format

REACTION PAPER
Name :
Track/year/section:
Subject :
Subject Teacher:
Date:
Topic
Summary of the Topic:
Reactions/Comments:
Reflections/Learnings:

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