MEDIA AND INFORMATION LITERACY (MIL)
INTRODUCTION TO MEDIA AND
INFORMATION LITERACY (PART 1)
• Communication, Media, and
Information
• Media and Information Literacy
(MIL)
MIL PPT 01, Revised: May 24, 2017
LEARNING COMPETENCIES
The learners will be able to…
describe the nature of communication and the
concepts related to it (SSHS);
describe how communication is affected by
media and information (MIL11/12IMIL-IIIa-1);
LEARNING COMPETENCIES
The learners will be able to…
identify the similarities and differences of media
literacy, information literacy, and technology
literacy (MIL11/12IMIL-IIIa-2); and
define Media and Information Literacy (SSHS)
TOPIC OUTLINE
I- Introduction to Media and Information Literacy
A- Communication
1. Definitions
2. Communication Models
B. How Media and Information Affect Communication
C. Similarities and Differences of Media Literacy,
Information Literacy, and Technology Literacy
D. Media and Information Literacy (MIL)
1. Definitions
FORMATIVE ASSESSMENT: RECITATION
• What is
communication?
• Why do we
communicate?
• How do we
communicate?
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WHAT IS
the act or process of using words,
COMMUNICATION?
sounds, signs, or behaviors to express or
exchange information or to express your
ideas, thoughts, feelings, etc., to
someone else
Communication (http://www.merriam-webster.com)
the exchange of information and the
expression of feeling that can result in
understanding
(http://dictionary.cambridge.org)
PROCESS OF COMMUNICATION
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TRANSMISSION MODELS
Lasswell’s Communication Model (1948)
Who Says What In Which To Whom With what
Channel effect?
COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT
TRANSMISSION MODELS
Shannon-Weaver’s Communication Model (1948)
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RECEPTION MODEL
Osgood- Schramm Model Of Communication (1954)
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TRANSMISSION MODELS
Westley and MacLean’s Model of Communication (1957)
• Event or Information
(X1, X2, X3 and X4…Xn)
• Feedback (f)
• Advocate (A)
• Channel (C)
• Audience (B)
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RECEPTION MODEL
Berlo’s SMCR Model of Communication (1960)
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Formative Assessment: Recitation
What have you
learned about
communication after
studying the different
models?
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PICTURE ANALYSIS
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PICTURE ANALYSIS
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VIDEO PRESENTATION
Media Minute Introduction: What is
media anyway?
YouTube Channel: MediaSmarts
Date Uploaded: Oct. 17, 2013
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How is communication affected by media
and information?
MEDIA Communication INFORMATION
Communication data, knowledge
Tools derived from
study, experience,
or instruction,
signals or symbols
knowledge of
specific events or
situations
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FORMATIVE ASSESSMENT: RECITATION
How do you use Facebook as
a tool or medium for
communication?
How did Facebook affect or
change the way we
communicate with other
people?
FORMATIVE ASSESSMENT: RECITATION
How did Facebook affect
the quantity and quality of
information available to
people? Is it a good thing
or bad thing?
SOMETHING TO THINK ABOUT!
“The speed of communications is wondrous
to behold. It is also true that speed can
multiply the distribution of information that
we know to be untrue.”
Edward R. Murrow
(April 25, 1908 – April 27, 1965), American broadcast journalist.
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TERMS TO UNDERSTAND
• The ability to read, analyze, evaluate and
Media Literacy produce communication in a variety of
media forms.
• The ability to recognize when information
Information is needed and to locate, evaluate,
Literacy effectively use and communicate
information in its various formats.
• The ability to use digital technology,
Technology communication tools or networks to
(Digital) Literacy locate, evaluate, use, and create
information.
Source: MIL Curriculum for Teachers by UNESCO, 2011
FORMATIVE ASSESSMENT: 3 Circle Venn Diagram
Media Literacy
Technology
Information
(Digital)
Literacy
Literacy
VIDEO PRESENTATION
Guide Questions
1. What are the basic components of Media and
Information Literacy?
2. What is Media Literacy? Information Literacy?
Digital literacy?
3. How are these literacies connected or related to
each other?
VIDEO PRESENTATION
Introduction to Media and Information Literacy
YouTube Channel: Arniel Ping
Retrieved October 26, 2016 from
https://www.youtube.com/watch?v=b-Y6LRIppU4
What is
Media and
Information
Literacy?
Created by Mr. Arniel Ping using Meme Generator: imgflip
What is
Media and
Information
Literacy?
Created by Mr. Arniel Ping using Meme Generator: imgflip
FORMATIVE ASSESSMENT:
Analyze and explain this illustration.
DIGITAL
MEDIA
SHARE SHARE
INFORMATION INFORMATION
RECEIVE RECEIVE
TRADITIONAL INFORMATION INFORMATION
LOOK FOR LOOK FOR
INFORMATION INFORMATION
MEDIA AND INFORMATION LITERACY (MIL)
Media and Information
Literacy (MIL)
refers to the essential competencies
(knowledge, skills and attitude) that
allow citizens to engage with media and
other information providers effectively
and develop critical thinking and life-long
learning skills for socializing and
becoming active citizens
Source: MIL Policy and Strategy Guidelines by UNESCO, 2013
Core Subject Title:
MEDIA AND INFORMATION LITERACY (MIL)
Core Subject Description:
The course introduces the learners to basic
understanding of media and information as
channels of communication and tools for the
development of individuals and societies. It also
aims to develop students to be creative and
critical thinkers as well as responsible users and
competent producers of media and information.
Media And Information Literacy (MIL) Curriculum Guide By DepEd
The K to 12 Toolkit (2012) by DepEd
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FORMATIVE
ASSESSMENT:
Recitation
Created by Mr. Arniel Ping using Meme Generator: imgflip
REFERENCES
Media and Information Literacy Curriculum Guide by
DepEd
Media and Information Literacy by Boots C. Liquigan,
Diwa Learning Systems Inc.
UNESCO Media and Information Literacy Curriculum for
Teachers
http://communicationtheory.org/category/communicati
on-models/page/2/
REFERENCES
http://www.unesco.org/new/en/communication-and-
information/media-development/media-literacy/mil-as-
composite-concept/
http://unesdoc.unesco.org/images/0022/002246/22465
5e.pdf
http://www.unescobkk.org/fileadmin/user_upload/ict/
Workshops/RDTC_15ch/S6D3-Ramon.pdf
