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Digital Marketing Basics

The document discusses digital marketing basics including identifying customers, marketing through digital platforms like search engines and social media, and strategies like SEO, SEM, and SMM. It outlines reasons for digital marketing like more online users and mobile use as well as benefits like data analytics, lead generation, and cost effectiveness.

Uploaded by

Aruna
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51 views10 pages

Digital Marketing Basics

The document discusses digital marketing basics including identifying customers, marketing through digital platforms like search engines and social media, and strategies like SEO, SEM, and SMM. It outlines reasons for digital marketing like more online users and mobile use as well as benefits like data analytics, lead generation, and cost effectiveness.

Uploaded by

Aruna
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

DIGITAL MARKETING

BASICS
Marketing is the management process responsible for
identifying, anticipating and satisfying customer requirements
profitably ” – Chartered Institute of Marketing

Right Product -> Right Customer -> Right Place -> Right Time
DIGITAL MARKETING

Marketing a website or a product through digital platforms such as:

● Search Engines
● Social medias
● Other digital platforms

Digital marketing for websites

Digital marketing for mobile apps


STRATEGIES FOR DIGITAL MARKETING

Search Engine Optimization

Search Engine Marketing

Social Media Marketing

App Store Optimization


WHY TO GO DIGITAL

● More number of users online


● Increased use of mobile phones
● Purchase happening through online platforms
● Change in the behaviour of the customers
How to Start?

There are many digital marketing courses in kochi which can offer the course
categories in digital marketing.

When starting off with the different courses in digital marketing they are :

Search engine optimization

Search Engine Marketing

Social Media Marketing


BENEFITS OF DIGITAL MARKETING

● Strategize with The Valuable Data and Analytics

● Content Performance and Lead Generation

● Improved Conversion Rates

● More Cost Effective Than Traditional Marketing

● Higher Revenues
THE MAIN COURSES OFFERED IN DIGITAL MARKETING

1. Search Engine Optimization


2. Social Media Marketing
3. Search engine Marketing
4. Email Marketing
5. Affiliate Marketing
6. YouTube Marketing
7. Inbound Marketing
The courses in digital marketing can be availed at digital marketing training in Kochi
All these digital marketing techniques explained above tells us about the attractions
and the benefits of digital marketing courses. All of these just give a small
description about the benefits of the courses.

Check on to the website for more details about the courses: Areva Digital: Digital
Marketing Training Institute

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