Automobiles
Rural & service marketing
Lamborghini
• Founder – Ferruccio Lamborghini.
• Founded during the year of 1962 in Italy.
• Headquarters set up in Sant’Agata Bolognese, Italy.
• Its 1st car being the 350GTV
Continued…
• Provided better services than their rivals, Ferrari.
• Never participated in races.
• Current owner being Audi AG.
• The production of the Diablo model showed a
huge potential to the company.
Lamborghini Gallardo
Lamborghini Estoque
Lamborghini murcielago
Ferrari
• Founder – Enzo Ferrari.
• Founded during the year 1929 in Italy.
• Headquarters set up in Maranello, Italy.
• Ferrari is known to be a continuous participator
in races around the world.
Continued…
• Ferrari cars are known to be made for speed
and performance.
• Ferrari’s service to their customers is not up to
the mark when compared to its competitors.
• Ferrari’s 1st car being the 125s.
Ferrari Enzo
Ferrari F430
Ferrari F1
Porsche
• Founder – Ferdinand Porsche.
• Founded during the year 1931 in Germany.
• Headquarters set up in Stuttgart, Germany.
• Currently merged with Volkswagen.
• Provide cars with comfort, style and
performance.
Continued…
• Porsche provides cars with the cost which is
lesser than its top rivals Ferrari and
Lamborghini.
• Porsche operates in many countries with having
7 branches in India.
• They have the highest market share when
compared to its rivals.
• The 1st car of Porsche being the 356.
Porsche 911 turbo
Porsche panamera
Porsche Cayman
Rolls Royce
• Founders – Charles Rolls & Henry Royce.
• Founded during 1906 in the UK.
• Headquarters set up in London, UK.
• One of the most respected Car brand in the
world.
Continued…
• Cars made for High class people as the price
tag is really high.
• One of the most luxurious car in the world.
• Rolls Royce provides parts to aerospace
industry.
• 1st car of Rolls Royce being the Royce 10
Rolls Royce Ghost
Rolls Royce phantom
Bentley
• Founder – Walter Owen Bentley.
• Founded during the year 1919 in UK.
• Headquarters set up in Crewe, UK.
• Provide cars with comfort, performance, style.
• Competitors include, Rolls Royce, Chrysler.
Continued…
• Has a higher market share when compared to
Rolls Royce.
• Current parent company being Volkswagen.
• 1st car of Bentley being the Bentley3.5
Bentley continental GT
Ford
• Founder – Henry ford.
• Founded during 1903 in USA.
• Headquarters set up in Detroit, USA.
• Henry Ford is known to be the best founders of
any car brand.
Continued…
• One of the best known Car brand.
• Makes car with prices varying from a low price to
the high priced cars.
• Operates in almost all the countries.
• Fords 1st car being the Ford model A.
Ford GT
Maruthi Suzuki
• CEO – Mr. Shinzo Nakanishi.
• Founded during 1989 in India.
• Headquarters set up in Delhi, India.
• Maruthi is one of the leading automobile
provider in India.
Continued…
• Faced a competition from Hindustan
Ambassador and premier Padmini.
• Increased its product quality after the merger
with Suzuki.
• The first car of Maruthi being the Maruthi 800.
Maruthi grand vitara
Hyundai
• Founder – JU-Yung Chung.
• Founded during 1946 in South Korea.
• Headquarters set up in Seoul, South Korea.
• Hyundai operates in almost all the Asian
countries.
Continued…
• The price ranges from a low cost to a high end
cars.
• Its got a high market share in the Asian
countries.
• Faces a tough competition form Toyota and
Honda.
• The first car of Hyundai being the Hyundai
Cortina.
Hyundai Sonata
Honda
• Founders – Soichiro Honda.
• Founded during 1948 in Japan.
• Headquarters set up in Tokyo, Japan.
• Honda is one of the worlds largest producing
automobile company.
Continued…
• Honda is the 2nd best car manufacturing unit in
Japan, first being Toyota.
• Faces a competition from Toyota, Hyundai and
Nissan.
• The first vehicle of Honda being the T360.
Honda Accord
Audi
• Founder – August Horch
• Founded during 1909 in Germany.
• Headquarters set up in Ingolstadt, Germany.
• Faces a tough competition from BMW.
Continued…
• Operates In almost all the developed countries
and in some developing countries.
• Provides cars with medium price range to the
high ends.
• Audi cars resemble style, luxury and
performance.
• The first car of Audi is the Audi type A.
Audi R8
BMW
• Founder – Franz Josef Popp
• Founded during the year 1916 in Germany.
• Headquarters set up in Munich, Germany.
• Has got a good brand name.
Continued…
• Known to be the best car brand in the world, in
terms of production and the brand image.
• Faces a competition from Audi and Mercedes.
• BMW cars resemble for Luxury, performance
and style.
• First car of BMW includes BMW Dixie.
BMW 7series
Mercedes
• Founder – Karl Benz.
• Founded during the year 1881 in Germany.
• Headquarters set up in Stuttgart, Germany.
• Has a prestigious brand name.
Continued…
• Mercedes cars are meant for luxury and style.
• The price range for the brand is high.
• Faces a tough competition from BMW and
Bentley.
• The first car of Mercedes include Packard 8
Mercedes S-class
Bibliography
• Google
• Slides share
Thank you…
Presented by:
Sanjog
Abilash
Sandarsh
